acuity mobile investor presentation kodiak

8/8/2019 Acuity Mobile Investor Presentation Kodiak

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Confidential - © Acuity Mobile

Agenda

History

Management

Market Overview

Products

Go to Market Strategy

Competition Financials

Use of Proceeds




Who is Acuity Mobile:

A Mobile Marketing and Content DeliveryCompany focused on the enterprise withlarge community, affinity and loyalty groups

Dating Back to 2000, Acuity¶s Technologyand Patents Provide Clients with an EnablingPlatform to Create and Manage TargetedMobile Marketing Campaigns

Located in the Washington, DC Area




What Acuity Does:Spot Relevance

The Embedded Mobile Advertising Platform(eMAP) Determines the Right Content, Offer or Advertisement Based on Fiv e Dimensi ons :

4

In Real Time, the PlatformsPreference Engine Correlates all of These Dimensions to Determine the

Right Content to Deliver THIS IS

Spot Relevance

sers ct al

& Projecte

ocation

Timeof Da

ser

Interests

ser ctivit

siness

oals




Opportunity- Casinos

Scenario:

Tickets are still available for tonight¶s

show

Box Office Manager sends an offer toappropriate, opted-in guests

20 additional tickets are sold

Casino revenue increases $416,000annually

5

5 2+ M illi on Amer i cans V i si t a Casi no Annually




6

History/Milestones

Concept 2000

Initial US Patent Granted Q4 2003

Acuity Mobile Incorporated March, 2006

Second Patent Granted, Q4, 2006

Friends and Family Round Q1 2007

Initial Customers Q1 2007 R ev enue Generated i n Q2, 2007




Acuity Mobile Team

Alan Sultan, Co-Founder President ± Business Development Expert with 20 Years of Background in

Media and Technology Venture Origination

Chuck Rieger, Co-Founder CTO ± Seasoned IT Entrepreneur, PhD Stanford

Barry Glick, Co-Founder ± LBS Veteran, Founder/CEO of MapQuest

Gregg Smith, Chief Executive Officer ± Former President, Enterprise Division Aether Systems

Former SVP, TeleCommunication Systems, Inc.

Doug Stovall, VP of Sales ± Former VP of TeleCommunication Systems, Inc; VP of Aether

Systems; Sales Management, Sales Engineering




Why Acuity Mobile?

Robust Technology

Patented Intellectual Property

Large Addressable Market

Marquee Customers and Partners

License and Recurring Revenue Model

Seasoned Management Team




9

Market Overview

Wireless ± t¶s Here ± It¶s Now

Devices

$250B Annual Domestic Advertising Spend

89% Ma or Brands Plan to Market via Mobileby 2008

30% Plan on Spending Greater than 10% of

their Marketing Budget on Mobile

Est. $4.11B 2011 US Mobile Marketing Spend




Location-Based Advertising ± Al read y a Huge Aud i ence

Number of Mobile Users Accessing Content on Phone

Ma s

irections

Local

Business

Listings

estaurant

nfo

Movie nfo eather Sho ing

Guides

raffic

e orts

US, Apr-07. © 2007 M;METRICS, INC.




MobileConten

tEditor

Our Technology

eMapLocationLocationDataData

LocationLocationDataData

IndividualIndividual

Profile DataProfile Data

IndividualIndividual

Profile DataProfile Data

3rd Party Data3rd Party DataAnalyticsAnalytics

3rd Party Data3rd Party DataAnalyticsAnalytics

Verizon

SprintSMS

WAP

Thick Client

SMS

WAP

Thick Client

AT T




Go to Market Strategy-Enterprise Affinity/Loyalty Groups

Direct SalesDirect Sales

Indirect ChannelIndirect Channel

Business DevelopmentBusiness Development

NAVTEQNAVTEQ (NYSE: NVT)(NYSE: NVT)

Travel EntertainmentTravel Entertainment Sports LeisureSports Leisure Financial RetailFinancial Retail Educational InstitutionsEducational Institutions

MarketsMarkets

Acxiom (NASDAQ: ACXM)Acxiom (NASDAQ: ACXM)

Carriers / Device MFGCarriers / Device MFG NewNew Traditional Media CompaniesTraditional Media Companies




Acuity Mobile /

Acuity Mobile Selected as Mobile Platform for Acxiom¶s Relevance Umbrella including TV,Internet, and Radio

70 Accounts Selected in Financial,Hospitality, and Retail Markets

CEO Sponsorship

Significant Early TractionConsu mer opt Consu mer opt- - i n, technol og y and consu mer data w ill enabl e real i n, technol og y and consu mer data w ill enabl e real - -t ime, l ocat i ont ime, l ocat i on- -aware, user aware, user- - targeted mobil e market i ng,targeted mobil e market i ng, sai d Greg Hogue, Acx i omsai d Greg Hogue, Acx i om s Industr y Execut iv e for Trav el and s Industr y Execut iv e for Trav el and Entertai nment and Med i a/Communi cat i ons.Entertai nment and Med i a/Communi cat i ons. As a resu l t, we expect mobil e market i ng to As a resu l t, we expect mobil e market i ng togrow si gni f i cant ly i n adopt i on and acceptance movi ng forward. The partnershi p w i th Acu i t y grow si gni f i cant ly i n adopt i on and acceptance movi ng forward. The partnershi p w i th Acu i t y Mobil e further ad v ances thi s trend by pai r i ng two i ndustr y Mobil e further ad v ances thi s trend by pai r i ng two i ndustr y - - l ead i ng com pani es who together l ead i ng com pani es who together can deliv er rel ev ant, t imely offer i ngs customiz ed to the i nd ivi dual .can deliv er rel ev ant, t imely offer i ngs customiz ed to the i nd ivi dual .




MarketsMarkets FeaturesFeatures

EnterpriseEnterprise Carrier Carrier AdAd

AgenciesAgenciesGov./PublicGov./Public

SafetySafety AnalyticsAnalytics LBSLBS

ContentContentPush/Push/PullPull

ArtificialArtificialIntelligenceIntelligence(Relevance)(Relevance)

PatentPatentProtectionProtection

AcuityAcuityMobileMobile

AstroleapAstroleap

enPocketenPocket

MillennialMillennialMediaMedia

Mobile PosseMobile Posse

Square LoopSquare Loop

Third ScreenThird ScreenMediaMedia

VocelVocel

Legend: = Core = Sufficient or = To an Extent = N/A

Competition




Income Statement $(000)s

Confidential - © Acuity Mobile 15

00 00 00 010 011

e enueLicenses 175$ 2,450$ 3,500$ 5,675$ 10,783$

Software Maintenance - 117 617 1,377 2,616

Professional Fees 130 392 681 949 949

Recurring Revenue - (23) 1,606 13,371 25,406 otal e enue 305 2,936 6,404 21,372 39,753

Cost of oods Sold - 48 923 6,896 12,913

oss ofit 305 2,888 5,481 14,477 26,841

e atin enses 1,621 3,574 6,149 6,708 9,093

et Income (1,309)$ (809)$ (1,131)$ 4,987$ 9,612$




Use of Proceeds

Grow Direct Indirect Sales Force

Expand Development / Tech Support Group

Develop More Aggressive MarketingOutreach Program

Cap Ex for Infrastructure

Operating Capital

" Our focus cont i nues on the creat i on of i nnov at iv e ad v ert i si ng sol ut i ons for ad v ert i sers l ook i ng toreach consu mers i n-the- moment when bu yi ng dec i si ons are made," sai d Chr i stopher R othey , Chi ef Operat i ng Off i cer of Traff i c.com. " After sur v eyi ng the market, we sel ected Acu i t y' s EMAP pl atfor m to extend the power of our mobil e ad v ert i si ng ser vi ces w i th uniq ue hy per- l ocal target i ng enabli ng us to send ad v ert i sers' messages at the r i ght t ime and i n the r i ght pl ace. Acu i t y Mobil e w ill hel p usmake thi s happen."

" Our focus cont i nues on the creat i on of i nnov at iv e ad v ert i si ng sol ut i ons for ad v ert i sers l ook i ng toreach consu mers i n-the- moment when bu yi ng dec i si ons are made," sai d Chr i stopher R othey , Chi ef Operat i ng Off i cer of Traff i c.com. " After sur v eyi ng the market, we sel ected Acu i t y' s EMAP pl atfor m to extend the power of our mobil e ad v ert i si ng ser vi ces w i th uniq ue hy per- l ocal target i ng enabli ng us to send ad v ert i sers' messages at the r i ght t ime and i n the r i ght pl ace. Acu i t y Mobil e w ill hel p usmake thi s happen."




Summary

Proven Business Model

Operational Technology and Patents

Most Comprehensive Product in the Market

Marquee Customers and Partners

Seasoned Management Team




Thanks for Your Interest!

Questions

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