ad agencies need to get mobile
DESCRIPTION
Presentation made in Mobile, Alabama as part of the Go Mobile program with Google.TRANSCRIPT
“I never bothered to learn about mobile.”
Assistant Account Executive. Aged 42.
Tuesday, November 15, 11
Tuesday, November 15, 11
40,000 12
Tuesday, November 15, 11
Everything and everyone
will be mobile
Tuesday, November 15, 11
Search will be mobile
Tuesday, November 15, 11
Content will be mobile
Tuesday, November 15, 11
Travel will be mobile
Tuesday, November 15, 11
Retail will be mobile
Tuesday, November 15, 11
Retail will be mobile
Tuesday, November 15, 11
Payments will be mobile
Tuesday, November 15, 11
By 2012 50 percent of all Fidelity Investment customer trades and transfers will be made from a mobile device.”
“
Banking will be mobile
- Joe Ferra, Chief Wireless Officer, SVP, Fidelity Investments
Tuesday, November 15, 11
Social media will be mobile
Tuesday, November 15, 11
The physical world will be mobile
Tuesday, November 15, 11
support
loyalty
advocacy
awareness
consideration
intent
Tuesday, November 15, 11
support
loyalty
advocacy
awareness
consideration
intent
Tuesday, November 15, 11
support
loyalty
advocacy
awareness
consideration
intent
Tuesday, November 15, 11
support
loyalty
advocacy
awareness
consideration
intent
Tuesday, November 15, 11
support
loyalty
advocacy
awareness
consideration
intent
Tuesday, November 15, 11
support
loyalty
advocacy
awareness
consideration
intent
Tuesday, November 15, 11
What do advertising agencies have to do?
GOMO PLAYBOOK
Tuesday, November 15, 11
Dressing up is all fun and games again.With tons of brands like Blowfish, Levi’s, and AK Anne Klein, finding something to wear has never been so much fun. Scan this code to dress the doll.
Embrace the mobile mindset
Tuesday, November 15, 11
Dressing up is all fun and games again.With tons of brands like Blowfish, Levi’s, and AK Anne Klein, finding something to wear has never been so much fun. Scan this code to dress the doll.
Embrace the mobile mindset
Tuesday, November 15, 11
Think utility over messages
Tuesday, November 15, 11
Consider context over demographic
Tuesday, November 15, 11
Change the team and the brief
CWAD
Mobile SocialUXTech
Tuesday, November 15, 11
Learn from the start ups
gaming dynamics deferred intent inspired sharing
Learn from the start ups
Tuesday, November 15, 11
Make your ideas collaborative
Tuesday, November 15, 11
Find new sources of inspiration
Tuesday, November 15, 11
Tuesday, November 15, 11
Think beyond the app
Tuesday, November 15, 11
Do it to get it
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Take advantage of this site
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100Tuesday, November 15, 11
Percentage of clients who will insist that their agencies understand mobile
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0Tuesday, November 15, 11
Percent of agencies that will still be around if they fail to learn about mobile
Tuesday, November 15, 11
a lotTuesday, November 15, 11
Money to be made by agencies who learn to think, market and create in the mobile space
Tuesday, November 15, 11
It may be too late to be earlyBut it’s still early enough not to be late
Tuesday, November 15, 11
Tuesday, November 15, 11