Bringing people and ideas together

About us• Communications company serving

the advertising / marketing community

• More than 5 years old– plus decades of experience

• Event Specialists

• Custom Media Experts

Adcam Events

• Award Shows

• Conferences

• Press Events / Product Launches

• Major Black Tie Dinners

Adcam Custom Media

• Custom Magazines

• Supplements in Report on Business, Financial Post Business Magazines

• Online Components

Clients: past & present

ComplementaryCustom Media Strategy

• Organize the world's information and make it universally accessible and useful

• Make money through relevant, targeted advertising - without being evil

Google Goals

Adcam can help Google:

• Create a deeper connection with Canada’s advertising and marketing community

• Convert that connection into actionable, revenue-generating execution

Events

• Brings the brand alive

• Touch and feel the product

• Enhances brand credibility

• Opportunity to distribute mkt materials

• Gives a human face to the corporation

North America’s Only Brief-Based Advertising Awards Competition

North America’s Only Brief-Based Advertising Awards Competition

Conference Sponsor Brand Sponsor

• Face-to-face contact with Canada’s decision-makers

• Canada’s top creative minds work on advertising for the brand

• Further your reputation as the online advertising experts

• Your prime market is selling Google products to each other

• Speak on topics relevant to both Google and the ad community

• Get creative material to use in present or future campaigns

NAA: Exhibit Ideas

• Project Google Earth onto a large screen with advertising-relevant information

• Interactive eye-tracking experiment projected onto large screen

• Showcase great advertising creativethat has generated bottom-line results

NAA: Conference Topics

• “How People Use the Web”

• “Integrating Google into Your Marketing”

• “Maximizing Web ROI for a Multi-National Brand Campaign”

• “Great Creative Leads to Bottom-Line Results - Even Online”

Lunch & Learns

• Monthly lunch seminars / roundtables

• Attended by senior level managers and C-suite

• Topics defined each quarter

Lunch & Learns

• So much change in the past 5 years - and continual future change - means industry has some catching up to do

• Senior decision-makers really wantto learn more, but don’t want to be perceived as lagging

Lunch & Learns

• People will have a genuine affinity for Google - helping them stay current and focused on business results

• A great opportunity to get close to the people who make decisions on major marketing investments

Advisory Board

• Quarterly sessions

• Attended by advertising agency presidents and creative directors, top marketers

• Get into their heads, evaluate ideas, develop personal relationships

Custom Publishing

• Follow up the Lunch & Learns with professional quality take-aways and a monthly newsletter

• Keep people up to date with latest web marketing knowledge and, of course, promoting Google products

Why Custom Media

• Tone is journalistic / objective

• In-depth coverage on a topic or product

• Overwhelmed with messages - but starved for clear, relevant information

• Bottom-line: credibility

Bottom Line

• Gives you time to talk with the customer

• Let’s you talk like an expert

• Encourages a long-term relationship

Why Adcam?

• Bring people and ideas together

• Strong relationships with industry:agency presidents, creative directors, media buyers, marketers

• Focus: it’s what we do - every day

SUMMARYUse Adcam’s advertising and marketing industry-focused products to create strong connections – which can be turned into revenue generating action