ad campaign rita hudson-evalt : alex paine. united colors of benetton is a international clothing...
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Ad Campaign
Rita Hudson-Evalt : Alex Paine
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• United colors of benetton is a international clothing manufacturer.
• Its marketing is unique because it doesn’t focus on product but company values.
• Some people say its gone too far - simply for shock value
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• Benetton markets to a primary target of young adults - but secondary market is teen to middle age.
• This ad campaign has been very successful because of its simple and shocking images.
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This image is typical Benetton advertising
It doesn’t show any product, instead it’s intent is to get the audience to think about racism and diversity.
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This image is meant to change the image of AIDS victims. A Jesus-like figure is the victim, whilefamily morns around him.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
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These images were an attempt to break down the social barrier of indifference surrounding the topic of racism.