ad grads - exeter presentation

28
AdGrads: From Exeter To Adland

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A short presentation I wrote when visiting my old University, Exeter. It was themed around how I got into advertising, and largely to do with one of my blogs, AdGrads (http://adgrads.blogspot.com). Read it if you'd like to know how to go about getting into advertising.

TRANSCRIPT

Page 1: Ad Grads - Exeter Presentation

AdGrads: From Exeter To Adland

Page 2: Ad Grads - Exeter Presentation

Will HumphreyStrategist, Lowe

[email protected]

Hello there.

Page 3: Ad Grads - Exeter Presentation

I graduated - and was like the guy on

the left…

Page 4: Ad Grads - Exeter Presentation

but part of me always wanted to

make things…

Page 5: Ad Grads - Exeter Presentation

so I blogged…

Page 7: Ad Grads - Exeter Presentation

…and worked at

a few agencies (some of them are

still here).

Page 8: Ad Grads - Exeter Presentation

…since I got in, the

landscape’s changed…

Page 9: Ad Grads - Exeter Presentation

the industry’s gone from this...

Page 10: Ad Grads - Exeter Presentation

to this..

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and it changes how you look for

inspiration, ideas…

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tips to get

some

advertising

loving…

…or even

love. Here’s

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1.

find out what people are

talking about…

Page 14: Ad Grads - Exeter Presentation

2.

have a perspective (however

weird things get)…

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3.

remember there are no

barriers…

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4.

ignore stereotypes…

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(because stereotypes

are what most ad agencies

do)

Page 18: Ad Grads - Exeter Presentation

5.

be aware of how you

come across…

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6.

keep sharing

your ideas…

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7.

or put a new twist on an old song…

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8.

listen to see if like-

minded people are

interested…

see if your thinking

spreads…

Page 22: Ad Grads - Exeter Presentation

(you don’t want just

one guy like this talking

to you)

Page 23: Ad Grads - Exeter Presentation

9.

don’t take it seriously…

and above all…

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10.

be nice - to everyone.

Page 25: Ad Grads - Exeter Presentation

Finally, a couple of things to bear in mind…

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working in advertising is

sometimes like being a student…

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and the best work always gives people

something to do.

Page 28: Ad Grads - Exeter Presentation

Want to know more?

Google ‘adgrads’

Thanks for listening.