London 2012A&D Profiles29 Feb 2012

• The ADS will gradually replace the forecasting model, as clients submit actual travel data to LOCOG using the A&D System (ADS) from Feb 2012

• As at 28 Feb, only 2 records exist in the ADS.

Source of Arrival & Departure information over time:

• Previous Games achieved approximately 60% accurate data

• Importance of “Ready to Receive” approach

Relationship Between Forecast Model and A&D System

Phase 1 – 2010/11 Phase 2 – 2011/12 Phase 3 – 2012 / Games Time

Initial Forecast Model New Forecast Model

• Intelligence driven: • e.g. NOC/NPC surveys• Refined assumptions

where gaps remain• e.g. National Carrier

• Assumption driven• Based on Athens profile• London adjustments

A&D System

• Web based• Reporting capability• Clients submit actual

travel data from Feb 2012 onwards

Old NOC Forecast – pre latest survey

Latest NOC Forecast (arrivals peaks are reducing but there is a risk associated with the way range data has been spread)

Top Teams Arrivals Responses – is challenging Athens profile?

All Games Family (excl. Mktg Ptnrs)