Ad SalesI can identify the necessary elements in order to sale an ad.

I can collaboratively create the necessary paperwork to sale an ad.

I can successfully sale an ad.

Journal

Free write

Current events

Don't forget to include with your journal

Include all necessary info

What do you need and need to do to sell an ad?

Brainstorm with a partner.

Share brainstorms with the class.

Did we cover everything? Dress appropriately

Carry contracts, past newspapers, pen

Ask for the manager or person in charge of advertising

Introduce yourself by name and name of publication

Comment on the store and its importance for teens or establish some kind of rapport with the manager before you try to sell him/her an ad

Show manager the size ad you are selling and samples of past ads

Ask the manager what size he/she would like to buy, not if he/she wants to buy (Don’t give manager a chance to say ‘no’). Let the manager know he/she can purchase one ad or get additional ads for a discount- Try to sell for the year if possible.

Do not take rejection personally if the manager does not want an ad.

If the business does want an ad, fill out information on contract, leaving nothing blank.

Get clean artwork or business card on a white or light-colored background; or ask if the business would like us to design the ad for them.

Thank the manager whether they bought an ad or not. Do not burn bridges.

Necessary paperwork

Brainstorm with a different partner-what information should an ad contract include?

Share with the class

Remember to always take copies of past papers and/or ad examples

Ad contract example

http://www.fairfaxhs.org/ourpages/auto/2007/9/27/1190913886968/Colonial%20Gazette%20Advertising%20Contract.pdf

With a small group or partner…

Create your own ad contract.

Create a flyer with ad sizes, prices, our contact info.

Create a phone script for selling ads over the phone.

Brainstorm businesses that you could possibly sell to.

Role play

With another group, role play an ad sales pitch.

One group should play the business manager and the other the advertiser.

Then find another group to switch roles.

Write the following and turn in…

Name 3 key elements in selling ads

What information should an ad contract include

List the reason(s) you bought or declined the ad of a particular group