ad specifications · leaderboard half page ad lightbox ad mobile app ad expandable ad third-party...

Last Updated 1/10/2019

AD SPECIFICATIONS Display Ad Guidelines

General Ad Policies and Guidelines

Guidelines for Real Estate Professionals

Fulfillment Lead Time

Realtor.com Homepage Ad

Medium Rectangle

Leaderboard

Half Page Ad

Lightbox Ad

Mobile App Ad

Expandable Ad

Third-Party Ad Serving

Third-Party Guidelines

Approved Third-Party Providers

Textlinks & Native Ads

Home Value Textlink #1 (Included in Tier 1 Prequal Package)

Home Value Textlink #3

Home Value Badge

Payment Estimate Overlay Textlink (Included in Tier 1 Prequal Package)

Payment Options Textlink (Included in Tier 1 Prequal Package)

Native In-Line Ad

Email Sponsorships

Home Alerts Newsletter

News & Advice Weekly Newsletter

Realtor.org Weekly Newsletter, Medium Rectangle

Realtor.org Weekly Newsletter, Textlink

Remodelista.com Newsletter

Gardenista.com Newsletter

Video

Pre-Roll

HTML5

HTML5 Guidelines


Back to Table of Contents

GENERAL AD POLICIES and GUIDELINES

• General Specifications apply to ALL ads, unless otherwise specified.

Ads that do not conform to our specifications will be returned for revision (which may cause a delayed launch)

Move Inc. reserves the right to DE-ACTIVATE any ad that:

o Is in violation of our ad specs

o Interferes with the user experience

o Is not rendering (or is rendering slowly)

o Causes user complaints

All functionality visually indicated within ads must be working and NOT designed to deceive

'CLOSE' or 'SKIP' buttons must function as labeled and cannot link users to a new website

Non-functioning drop-down menus, radio buttons, and/or text fields are NOT permitted

Audio must be user-initiated by click and a prominent 'MUTE' button must always be present

All ads must be clearly branded with advertiser's logo and/or company name

All ads must be clearly distinguishable from normal webpage content (i.e. ads with white backgrounds must have a

minimum 1px colored border)

All landing pages must open in a NEW browser window

Ads that reference (or link to) direct competitors of realtor.com or Move.com are NOT permitted

Ads that resemble realtor.com/Move.com navigation or content will NOT be accepted



GUIDELINES FOR REAL ESTATE PROFESSIONALS

• Ads must conform to franchise- or broker-provided guidelines.

• Ads are NOT permitted to contain “Download my App” (or similar) calls to action.

• Ads are NOT permitted to contain any statement, claim, or inference that a particular property is a “For Sale by Owner”

(“FSBO”) property.

• Ads are NOT permitted to link to:

o Any website, other than the advertiser’s own broker or agent website, that displays property listing data or

content. (E.g., Ads are NOT permitted to link to third-party property listing portal sites, such as zillow.com,

trulia.com, and listingbook.com, or to web sites owned or operated by multiple listing services.)

o Individual listing pages of the advertiser’s own broker or agent website.

• Ads are NOT permitted to contain a specific street address or price:

o Price ranges (e.g., “$350,000 to $500,000”) and “starting from” prices (e.g., “starting from $350,000”) are

permitted.

• Customers are responsible for complying with the state and local laws and requirements pertaining to their advertising.

• Ads must be in compliance with the United States Department of Housing and Urban Development (HUD) Equal Housing

Opportunity guidelines.

• Ads may not contain messaging that is derogatory or offensive to realtor.com, Move, Inc. or its affiliates, the National

Association of REALTORS or its members, agents, brokers, any individual MLS, or MLSs as a group, or the real estate

industry in general.

• Ads may contain language that compares the customer to his, her, or its competitors in general but may not contain

language that compares the customer to specifically named competitors. An ad that contains language that compares the

customer to his, her, or its competitors in general must clearly display adequate support for the comparative statement on

the landing page of the ad.

• Ads may not reference or mention services or products that charge referral fees to real estate professionals.



FULFILLMENT LEAD TIME

• Third-Party Tags: 3-5 business days

• DFA/DCM Internal Redirect Tags: 1 business day

• Image-based (PNG/GIF/JPG): 1 business day

• Textlinks: 1-3 business days

• Rich Media: 10-15 business days



MEDIUM RECTANGLE

GENERAL SPECIFICATIONS

• Ads that do not conform to our specifications will be returned for revision (which may cause

a delayed launch)

• Move Inc. reserves the right to DE-ACTIVATE any ad that:





• All functionality visually indicated within ads must be working and NOT designed to deceive

• 'CLOSE' or 'SKIP' buttons must function as labeled and cannot link users to a new website

• Non-functioning drop-down menus, radio buttons, and/or text fields are NOT permitted

• Audio must be user-initiated by click and a prominent 'MUTE' button must always be present

• All ads must be clearly branded with advertiser's logo and/or company name

• All ads must be clearly distinguishable from normal webpage content (i.e. ads with white

backgrounds must have a minimum 1px colored border)

• All landing pages must open in a NEW browser window

• Ads that reference (or link to) direct competitors of Move.com or realtor.com are NOT

permitted

• Ads that resemble realtor.com/Move.com navigation or content will NOT be accepted

DIMENSIONS 300x250

MAX FILE SIZE • Non-HTML5: 40k initial load + 100kb polite

• HTML5: 200kb

Z-INDEX RANGE 0-4,999

ANIMATION

• :15 seconds max

• 3 loops max

NOTE: in-ad video NOT permitted

AUDIO • User-initiated by click

• MUTE button required

REQUIRED ASSETS

300x250 PNG/GIF/JPG + Click URL

-or-

3rd Party Tag (see HERE for a list of supported 3rd Party Vendors)

-or-

HTML5*

ADDITIONAL REQUIREMENTS • 3rd Party Click URL is acceptable

• 3rd Party Tracking Pixel URL is optional

*See detailed HTML5 specs

https://support.google.com/dfp_premium/answer/177366?hl=en&ref_topic=28159



LEADERBOARD



a delayed launch)















permitted


DIMENSIONS 728x90


• HTML5: 200kb


ANIMATION

• :15 seconds max

• 3 loops max




REQUIRED ASSETS


-or-


-or-

HTML5*







HALF PAGE AD



a delayed launch)















permitted


DIMENSIONS 300x600


• HTML5: 200kb


ANIMATION

• :15 seconds max

• 3 loops max




REQUIRED ASSETS


-or-


-or-

HTML5*







LIGHTBOX AD



a delayed launch)















permitted


DIMENSIONS

• 970x250, 810x600, and/or 3002x50

• NOTE: 970x250 and 810x600 are eligible to serve on viewports >996px-wide

• NOTE: 300x250 is eligible to serve on ALL viewports

MAX FILE SIZE

• Non-HTML5 | 970x250 or 810x600: 200kb

• Non-HTML5 | 300x250: 40k initial load + 100kb polite

• HTML5: 200kb


ANIMATION

• :15 seconds max

• 3 loops max




REQUIRED ASSETS

PNG/GIF/JPG + Click URL

-or-


-or-

HTML5*







MOBILE APP AD



a delayed launch)















permitted


DIMENSIONS 320x50

MAX FILE SIZE 40k

3RD PARTY TAG NOT accepted

3RD PARTY CLICK URL OK (only ONE will be accepted)

3RD PARTY IMP TRACKING URL Optional (only ONE will be accepted)

ANIMATION NOT permitted (ad must be STATIC)

AUDIO NOT Permitted

REQUIRED ASSETS (3)

• 320x50 PNG/GIF/JPG (must be static)


• Click URL

*** NO 3rd party tags ***

ADDITIONAL REQUIREMENTS

• BOTH sizes (320x50 and 640x100) are required

• Only ONE click URL will be accepted

• Only ONE tracking pixel URL will be accepted




EXPANDABLE AD



a delayed launch)















permitted


DIMENSIONS

• 300x250 to 600x250 (expands LEFT)

• 300x600 to 400x600 (expands LEFT)

• 728x90 to 728x270 (expands DOWN)


• HTML5: 200kb

Z-INDEX RANGE 5,000-1,999,999 (for entire ad)

ANIMATION • :15 seconds max | 3 loops max




REQUIRED ASSETS


-or-

HTML5*


• See HERE for a list of supported Rich Media Vendors

• Creative must be submitted to Move at least 5 business days prior to launch, to enable

thorough testing

• Expandable panel must NEVER cover up Property Listing info, Property Images, nor Realtor

Agent/Realtor Office/Homebuilder/Rental Community info

• Expansion must be user-initiated by click or mouse-over

• Expandable panel must collapse on click or mouse-out

• Method of expansion and collapse must be the same (i.e. click or mouse-over/mouse-out)

• Video playback (including audio) must be user-initiated by click or when user rests cursor on

hotspot for at least 1 second

• 'CLOSE' button must be displayed prominently in top-right hand corner

• Delayed appearance of the 'CLOSE' button is not permitted






THIRD PARTY GUIDELINES

• All third party tags must be secure (HTTPS)

• See HERE for a list of supported 3rd Party Vendors

• IMPORTANT requirements for Advertisers and Agencies using DFA/DCM:

o Please provide INTERNAL REDIRECT tags (aka InReds) in a text file (.TXT)

o Be sure to create UNIQUE DFA/DCM Placements for same-sized ad slots to avoid a known DFP tiling issue which causes

the backup image to serve in the second (and subsequent) ad slots on the page (while the rich content version serves

in the first ad slot ONLY).

APPROVED THIRD-PARTY VENDORS

• See HERE for a list of supported 3rd Party Vendors





HOME VALUE TEXTLINK #1 (Included in Tier 1 Prequal Package)



a delayed launch)







permitted

MAX CHARACTERS Texlink: 40 char (including spaces)


3RD PARTY CLICK URL OK

3RD PARTY IMP TRACKING URL • REQUIRED for CPM textlink

• NOT accepted for CPC textlink

REQUIRED ASSETS (2) • Textlink copy

• Click URL

OTHER NOTES Not available on 'Rental' LDP (i.e. Listing Detail Page)



HOME VALUE TEXTLINK #3



a delayed launch)







permitted

MAX CHARACTERS Textink: 80 char (including spaces)






• Click URL

OTHER NOTES Not available on 'Recently Sold' LDP nor 'Property Record' LDP



HOME VALUE BADGE



a delayed launch)







permitted

MAX CHARACTERS / FILE SIZE • Textlink: 60 char (including spaces)

• Logo: 15k



3RD PARTY IMP TRACKING URL • REQUIRED for CPM badge

• NOT accepted for CPC badge

REQUIRED ASSETS (3)

• Textlink copy

• Logo Image (must be static)

• Click URL


• LOGO must be static PNG/GIF/JPG, with max width of 176px and max height of 62px (serves as

88x31)

Note: not available on 'Recently Sold' LDP nor 'Property Record' LDP



PAYMENT ESTIMATE OVERLAY TEXTLINK (Included in Tier 1 Prequal Package)



a delayed launch)







permitted

MAX CHARACTERS Textlink: 40 char (including spaces)






• Click URL

ADDITIONAL REQUIREMENTS None



PAYMENT OPTIONS TEXTLINK (Included in Tier 1 Prequal Package)



a delayed launch)







permitted

MAX CHARACTERS Textlink: 40 char (including spaces)






• Click URL

ADDITIONAL REQUIREMENTS None



NATIVE IN-LINE AD



a delayed launch)









permitted


MAX CHARACTERS / FILE SIZE

• Headline: 45 char (including spaces)

• Body: 90 char (including spaces)

• Call-to-Action: 20 char (including spaces)

• Advertiser Name: 20 char (including spaces)

• Hero Image (1.9:1 aspect ratio): 60k

• Logo: 15k



3RD PARTY IMP TRACKING URL OK (only ONE will be accepted)

REQUIRED ASSETS (7)

• Headline

• Body

• Call-to-Action

• Advertiser Name

• Hero Image (must be static)

• Logo Image (must be static)

• Click URL


• HERO IMAGE must be a static PNG/GIF/JPG, with 1.9:1 aspect ratio

• LOGO must be static PNG/GIF/JPG, with max width of 176px and max height of 62px (serves as

88x31)


• Only ONE imp tracking URL will be accepted

Note: not available on 'Recently Sold' LDP nor 'Property Record' LDP



HOME ALERTS NEWSLETTER



a delayed launch)






• All ads must be clearly distinguishable from newsletter content (i.e. ads with white




permitted


DIMENSIONS 300x250

MAX FILE SIZE 40k



3RD PARTY IMP TRACKING URL Optional


AUDIO NOT permitted

REQUIRED ASSETS (2) • 300x250 PNG/GIF/JPG (must be static)

• Click URL



NEWS & ADVICE WEEKLY NEWSLETTER



a delayed launch)










permitted


DIMENSIONS 728x90 (Desktop)

300x250 (Mobile)

MAX FILE SIZE 40k (each)





AUDIO NOT permitted

REQUIRED ASSETS (3)



• Click URL



REALTOR.ORG WEEKLY NEWSLETTER | MEDIUM RECTANGLE



a delayed launch)










permitted


DIMENSIONS 300x250

MAX FILE SIZE 40k



3RD PARTY IMP TRACKING URL NOT accepted


AUDIO NOT permitted

REQUIRED ASSETS (3)


• Click URL

• Alternate Text (30 words max)



REALTOR.ORG WEEKLY NEWSLETTER | TEXTLINK



a delayed launch)






MAX WORDS 50 words



3RD PARTY IMP TRACKING URL NOT accepted


• Click URL



REMODELISTA EMAIL NEWSLETTER | MEDIUM RECTANGLE



a delayed launch)










permitted


DIMENSIONS 300x250

MAX FILE SIZE 40k





AUDIO NOT permitted

REQUIRED ASSETS (2) • 300x250 PNG/GIF/JPG (must be static)

• Click URL



GARDENISTA EMAIL NEWSLETTER | MEDIUM RECTANGLE



a delayed launch)










permitted


DIMENSIONS 300x250

MAX FILE SIZE 40k





AUDIO NOT permitted

REQUIRED ASSETS • 300x250 PNG/GIF/JPG (must be static)

• Click URL



VIDEO PRE-ROLL



a delayed launch)







permitted


DIMENSIONS Preferred aspect ratio is 16:9. Use 4:3 aspect ratio only when the source material is 4:3.

MAX DURATION

6 sec, 15 sec, or 30 sec

(Duration should be exact, but the transcoding process may produce slight variations within no more

than 1 second.)

3RD PARTY TAG OK (must be VAST tag)

REQUIRED ASSETS 3rd Party VAST tag

VIDEO SETTING SPECIFICATION

PROGRESSIVE DOWNLOAD

FORMAT

MPEG-4 (MP4) for progressive download. Produce high, medium and low versions of each asset.

When encoding an MP4 for progressive streaming, use the “web-optimized” setting.

ADAPTIVE STREAMING FORMAT

HLS (M3U8) or MPEG-DASH for adaptive bitrate streaming. Use the high, medium, and low file

recommendations in this table to create the adaptive bitrate file fragments. For more information

on HTTP Live Streaming (HLS), visit Apple’s resource page: https://developer.apple.com/streaming/

VIDEO CODEC H.264

VIDEO FRAME RATE

Maintain the frame rate of the original content. The source frame rate for progressive content is

likely to be one of the following:

• 29.970 fps for NTSC countries, commonly referred to as 30 fps

• 25 fps for PAL countries

• 23.976 fps for film-look content, commonly referred to as 24 fps

RESOLUTION LOW MEDIUM (STANDARD) HIGH (HD)

16:9 ASPECT RATIO

360p or less

Typical resolution:

• 640x360

Greater than 360p and up to 576p

Typical resolutions are:

• 854x480 (ATSC)

• 1024x576 (PAL)

Greater than 576p and up to

1080p*


• 1280x720 for 720p

• 1920x1080 for 1080p

4:3 ASPECT RATIO

480p or less

Typical resolution:

• 640x480

Greater than 480p and up to 576p


• 640x480 (ATSC)

• 768x576 (PAL)

N/A

VIDEO TARGET BITRATE 500-700 kbps 700-1500 kbps • 1500-2500 kbps for 720p

• 2500-3500 kbps for 1080p

H.264 PROFILE/LEVEL Baseline profile, level 3.0 Baseline profile, level 3.0 • High profile, level 3.1 (720p)

• High profile, level 4.0 (1080p)

ADDITIONAL REQUIREMENTS All first-party hosted pre-roll ads will be evaluated and approved on a case-by-case basis.

https://developer.apple.com/streaming/



HTML5 GUIDELINES



a delayed launch)















permitted


MAX FILE SIZE 200kb (same for all ad sizes)

3RD PARTY TAG OK



ANIMATION

• :15 seconds max

• 3 loops max




REQUIRED ASSETS

• 3rd party tag

-OR-

• .ZIP file containing index.html + all code/assets needed to display the ad


• All first-party hosted HTML5 ads will be evaluated and approved on a case-by-case basis.

• Each .ZIP file should represent ONE ad.

• All code and assets needed to display the ad should be contained in the .zip file.

• Structure files as needed. Consider combining like files together (images, fonts, libraries, etc.).

Files may be organized in subfolders or may be present solely within the root folder

• All code and assets should be relatively referred to by the index.html file, meaning that the

index.html file should reference files that are in the same folder or within a folder where the

index.html file is. File references higher up in the folder hierarchy cannot be loaded once

served and will render a broken ad.

• Minimize the number of files included within the .zip file. For performance reasons, the

Creative Guidelines limit file requests to 15.

• Note: if using Google Web Designer, environment should be defined as “Doubleclick” (not

“web”).



REALTOR.COM HOMEPAGE AD



a delayed launch)









permitted


MAX CHARACTERS / FILE SIZE

• Image: 15k

• Copy (DESKTOP/TABLET): 60 char (including spaces)

• Copy (MOBILE): 25 char (including spaces)

• Call-to-Action: 15 char (including spaces)



3RD PARTY IMP TRACKING URL OK (only ONE will be accepted)

REQUIRED ASSETS (7)

• Image (must be static)

• Copy for Desktop/Tablet

• Copy for Mobile

• Call-to-Action

• Background Color (HEX)

• Text Color (HEX)

• Click URL


• IMAGE must be static PNG/GIF/JPG, with max width of 80px and max height of 80px


• Only ONE imp tracking URL will be accepted

Note: not available on Mobile App

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