ad spend. share of uk adspend 2014 (aa/warc) source: advertising association/warc expenditure...
DESCRIPTION
SHARE OF UK ADSPEND 2014 (NIELSEN) Source: NMR Jan – Dec 2014TRANSCRIPT
AD SPEND
Internet pureplay34.2%
(+2.4pp)
TV26.6%(+1.2pp)
Direct mail9.9%(-1.1pp)
Regional newsbrands6.8%(-0.8pp)
National newsbrands7.4%(-0.9pp)
Out of home5.5%(-0.3pp)
Consumer mag brands3.1% (-0.4pp)
B2B mag brands2.3% (-0.3pp)
Radio3.1% (+0.5pp)
Cinema 1.1% (+0.0pp)
SHARE OF UK ADSPEND 2014 (AA/WARC)
Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport
Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD.
Total adspend: £18,553m
993 million
spent on magazines
in 2014
SHARE OF UK ADSPEND 2014 (NIELSEN)
Source: NMR Jan – Dec 2014
45%
12%
13%
8%
7%
2% 6%5%
2%TV
National Newspapers
Direct Mail
Outdoor
Magazines
Internet (excl. magazines)
Radio
Regional Newspapers
Cinema
MAGAZINE MEDIA ADSPEND ACROSS CATEGORY
Source: NMR Aug 2014 to July 2015
Media
Online R
etail
Garden
ing & Agri
culture
Other
Computers
Business
& In
dustrial
Household Fm
cgDrin
k
Propert
y
Govt,socia
l,politi
cal Orga
nis
Teleco
ms
Electr
onics & Househ
old Appl
Trave
l & Tr
ansp
ort
Finan
ce
Pharmace
utical
Mail Ord
erReta
ilFo
od
Leisure
Equipmen
t
Enter
tainmen
t & Le
isure
Motors
Household Eq
uipment &
Diy
Cosmeti
cs & Pers
onal Care
Clothing & Acce
ssorie
s
4.4 5.1 5.4 5.9 7.4 10.5 11.5 11.7 11.8 13.6 15.3 16.8 19.2 20.8 20.9 22.4 22.726.9 29.8 33.1
37.345.4
102.8109.8
TOP MAGAZINE ADVERTISERS
1
2
3
4
5
Source: NMR Aug 2014 to July 2015
6
7
8
9
10
11 16
12
13
14
15
19
18
17
20
FORECAST 2015-2016 (AA/WARC)
Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport
2014 2015(f) 2016(f)
614.8m 571.4m 539.3m
111.8m101.1m 95.4m
195.7m210.3m 224.1m
70.8m 77.5m 84.9m
Digital classifiedDigital displayPrint classifiedPrint display
£944m£993m £960mMagazine brands by type of adspend, 2014–2016
Rises in digital revenues will soften the overall decline in magazine adspend over the forecast period