AD SPEND

Internet pureplay34.2%

(+2.4pp)

TV26.6%(+1.2pp)

Direct mail9.9%(-1.1pp)

Regional newsbrands6.8%(-0.8pp)

National newsbrands7.4%(-0.9pp)

Out of home5.5%(-0.3pp)

Consumer mag brands3.1% (-0.4pp)

B2B mag brands2.3% (-0.3pp)

Radio3.1% (+0.5pp)

Cinema 1.1% (+0.0pp)

SHARE OF UK ADSPEND 2014 (AA/WARC)

Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport

Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD.

Total adspend: £18,553m

993 million

spent on magazines

in 2014

SHARE OF UK ADSPEND 2014 (NIELSEN)

Source: NMR Jan – Dec 2014

45%

12%

13%

8%

7%

2% 6%5%

2%TV

National Newspapers

Direct Mail

Outdoor

Magazines

Internet (excl. magazines)

Radio

Regional Newspapers

Cinema

MAGAZINE MEDIA ADSPEND ACROSS CATEGORY

Source: NMR Aug 2014 to July 2015

Media

Online R

etail

Garden

ing & Agri

culture

Other

Computers

Business

& In

dustrial

Household Fm

cgDrin

k

Propert

y

Govt,socia

l,politi

cal Orga

nis

Teleco

ms

Electr

onics & Househ

old Appl

Trave

l & Tr

ansp

ort

Finan

ce

Pharmace

utical

Mail Ord

erReta

ilFo

od

Leisure

Equipmen

t

Enter

tainmen

t & Le

isure

Motors

Household Eq

uipment &

Diy

Cosmeti

cs & Pers

onal Care

Clothing & Acce

ssorie

s

4.4 5.1 5.4 5.9 7.4 10.5 11.5 11.7 11.8 13.6 15.3 16.8 19.2 20.8 20.9 22.4 22.726.9 29.8 33.1

37.345.4

102.8109.8

TOP MAGAZINE ADVERTISERS

1

2

3

4

5

Source: NMR Aug 2014 to July 2015

6

7

8

9

10

11 16

12

13

14

15

19

18

17

20

FORECAST 2015-2016 (AA/WARC)

Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport

2014 2015(f) 2016(f)

614.8m 571.4m 539.3m

111.8m101.1m 95.4m

195.7m210.3m 224.1m

70.8m 77.5m 84.9m

Digital classifiedDigital displayPrint classifiedPrint display

£944m£993m £960mMagazine brands by type of adspend, 2014–2016

Rises in digital revenues will soften the overall decline in magazine adspend over the forecast period