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Ad ViceTen Tips for Fledgling Digital Marketers
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theCreativeMethodandsystems The Creative Method& Systems Ad Vice
Introduction&thank-you
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{writerconsultantdirectorspeakerteacher
JasonTheodor.com(@jted)
creative
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theCreativeMethodandsystems The Creative Method& Systems Ad Vice
@jted
Tweetiquette
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theCreativeMethodandsystems The Creative Method& Systems Ad Vice
digitalbrandexperience
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theCreativeMethodandsystems The Creative Method& Systems Ad Vice
digitalserviceexperience
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theCreativeMethodandsystems The Creative Method& Systems Ad Vice
Iamworkingonatoolkitforlivingacreativelife
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slideshare.net/jted
Thefoundationispublishedhere:
http://slideshare.net/jtedhttp://slideshare.net/jted -
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theCreativeMethodandsystems The Creative Method& Systems Ad Vice
Buttheresmuchmoretoexplore
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Ad Vice
MARKETING
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Digitalmarketingis
aone-wayticket.
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Youllneverseethingsthesamewayagain.;-).....
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Question:HowcanIgetaheadin
digitaladvertising?
Imjuststartingout
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theCreativeMethodandsystems The Creative Method& Systems Ad Vice
Ten Tips:
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1Haveanelevatorpitch
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Tweetyourself.
Whatisyour140
char
bio?
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2Dontgetpigeonholed
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Dowhatyouwanttodo,notwhatyouthinkyou
havetodo.
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3Collectconnections
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Use:LinkedIn.com
Facebook.com
Plaxo.com
Trytokeepbusiness&friendsseparateWhoyouknowisasimportantaswhatyouknow
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4Trainyourbrain
tothinkfaster
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Get out your stopwatch
Prepare 1 question orcreative problem youwould like to solve orbrainstorm on.
Write down 1 idea every
minute. Repeat as needed.
10Ideasin10Minutes
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5Knowwhentogoanalog
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theCreativeMethodandsystems The Creative Method& Systems Ad Vice
CaptureCatalo
gue
&Review
allyour
ideas
Pencilsneve
rcrash.
jted
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6Researchresearch
researchresearc
researchresearchresearch
researchresearchresearch
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Google.comWikipedia.orgArchive.orgWolframAlpha
IRLLibraries!
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7CreativeCommons
isyourBFF
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Seealso:
Compfight.com
Archive.orgGutenberg.org
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Nothingcompfight.com
http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/ -
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8Usereal-timebrand
focusgroups
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TwitterSearch+TweetDeck+Growl
=BrandWiretapping
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SampleTweetDecknotificationoncreativity
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9Learntostopworrying
andlovetheweb
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10Itsjustadvertising
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Attheendoftheday,nobodydies.Dontbetheexception.
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!Extracredit
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http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-inte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theCreativeMethodandsystems
The Creative Method& Systems Ad Vice
1960s Advertising - Magazine Ad -
Handi Wrap (USA) (detail)
Flickr photo by Pink Ponk
i [heart] creative commons
Credits
"The Dark Blue Bird" (detail)
by Edward Lear (1812-88). Ink & watercolour,
one of six. England, 1880.
down one
Flickr photo by ph0t0 {loves you too}
"NYPL - Lion (Fortitude) and Truth"
Flickr photo by ktylerconk
"Imperial Investigation School"
Flickr photo by Stfan
"Do note [Closed]" (detail)
Flickr photo by Paul Watson
http://www.flickr.com/photos/ktylerconk/1526148499/in/photostreamhttp://www.flickr.com/photos/ktylerconk/1526148499/in/photostreamhttp://www.flickr.com/photos/st3f4n/4252110454/http://www.flickr.com/photos/st3f4n/4252110454/http://www.flickr.com/photos/paulwatson/5070827/http://www.flickr.com/photos/paulwatson/5070827/http://www.flickr.com/photos/ph0t0s/64157471/http://www.flickr.com/photos/ph0t0s/64157471/http://www.flickr.com/photos/pinkponk/517261750/in/photostreamhttp://www.flickr.com/photos/pinkponk/517261750/in/photostreamhttp://www.vandaprints.com/image.php?id=69055http://www.vandaprints.com/image.php?id=69055 -
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theCreativeMethodandsystems
The Creative Method& Systems Ad Vice
"2-24-2008"
Flickr photo by clickykbd
i [heart] creative commons
Credits
"Back of Shirt"
Flickr photo by trekkyandy
"Headshot"
Flickr photo by kwerfeldein
"Doctor Strangelove: Or, How I Learned To Stop
Worrying And Love The Bomb" (movie still)
FLickr photo by transCam
"Another Brick In The Wall"
Flickr photo by danbri
"Water"
Flickr photo by Thomas Hawk
http://www.flickr.com/photos/transkamp/54371294/http://www.flickr.com/photos/transkamp/54371294/http://www.flickr.com/photos/danbri/398124475/http://www.flickr.com/photos/danbri/398124475/http://www.flickr.com/photos/51035555243@N01/112853198/http://www.flickr.com/photos/51035555243@N01/112853198/http://www.flickr.com/photos/kwerfeldein/2104791931/http://www.flickr.com/photos/kwerfeldein/2104791931/http://www.flickr.com/photos/trekkyandy/1492643910/http://www.flickr.com/photos/trekkyandy/1492643910/http://www.flickr.com/photos/clickykbd/2287803691/http://www.flickr.com/photos/clickykbd/2287803691/ -
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theCreativeMethodandsystems
The Creative Method& Systems Ad Vice
"poutine!"
Flickr photo by sashamd
i [heart] creative commons
Credits
http://www.flickr.com/photos/sashamd/99436565/http://www.flickr.com/photos/sashamd/99436565/ -
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theCreativeMethodandsystems
The Creative Method& Systems Ad Vice
Thank-you
theCreativeMethodandsystems
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected] -
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theCreativeMethodandsystems
The Creative Method& Systems Ad Vice
jasontheodor.com
@jted
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slideshare.net/jted
Re-watch&sharethis
presentationagain:
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