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    Ad ViceTen Tips for Fledgling Digital Marketers

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Introduction&thank-you

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    {writerconsultantdirectorspeakerteacher

    JasonTheodor.com(@jted)

    creative

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    @jted

    Tweetiquette

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    digitalbrandexperience

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    digitalserviceexperience

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Iamworkingonatoolkitforlivingacreativelife

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    slideshare.net/jted

    Thefoundationispublishedhere:

    http://slideshare.net/jtedhttp://slideshare.net/jted
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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Buttheresmuchmoretoexplore

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Ad Vice

    MARKETING

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Digitalmarketingis

    aone-wayticket.

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Youllneverseethingsthesamewayagain.;-).....

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Question:HowcanIgetaheadin

    digitaladvertising?

    Imjuststartingout

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Ten Tips:

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    1Haveanelevatorpitch

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Tweetyourself.

    Whatisyour140

    char

    bio?

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    2Dontgetpigeonholed

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Dowhatyouwanttodo,notwhatyouthinkyou

    havetodo.

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    3Collectconnections

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Use:LinkedIn.com

    Facebook.com

    Plaxo.com

    Trytokeepbusiness&friendsseparateWhoyouknowisasimportantaswhatyouknow

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    4Trainyourbrain

    tothinkfaster

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Get out your stopwatch

    Prepare 1 question orcreative problem youwould like to solve orbrainstorm on.

    Write down 1 idea every

    minute. Repeat as needed.

    10Ideasin10Minutes

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    5Knowwhentogoanalog

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    CaptureCatalo

    gue

    &Review

    allyour

    ideas

    Pencilsneve

    rcrash.

    jted

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    6Researchresearch

    researchresearc

    researchresearchresearch

    researchresearchresearch

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Google.comWikipedia.orgArchive.orgWolframAlpha

    IRLLibraries!

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    7CreativeCommons

    isyourBFF

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Seealso:

    Compfight.com

    Archive.orgGutenberg.org

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Nothingcompfight.com

    http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/http://compfight.com/
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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    8Usereal-timebrand

    focusgroups

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    TwitterSearch+TweetDeck+Growl

    =BrandWiretapping

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    SampleTweetDecknotificationoncreativity

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    9Learntostopworrying

    andlovetheweb

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    10Itsjustadvertising

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    Attheendoftheday,nobodydies.Dontbetheexception.

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    !Extracredit

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    theCreativeMethodandsystems The Creative Method& Systems Ad Vice

    http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://www.smashingmagazine.com/2010/02/17/group-interview-advice-for-students-and-new-designers/http://ww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    theCreativeMethodandsystems

    The Creative Method& Systems Ad Vice

    1960s Advertising - Magazine Ad -

    Handi Wrap (USA) (detail)

    Flickr photo by Pink Ponk

    i [heart] creative commons

    Credits

    "The Dark Blue Bird" (detail)

    by Edward Lear (1812-88). Ink & watercolour,

    one of six. England, 1880.

    down one

    Flickr photo by ph0t0 {loves you too}

    "NYPL - Lion (Fortitude) and Truth"

    Flickr photo by ktylerconk

    "Imperial Investigation School"

    Flickr photo by Stfan

    "Do note [Closed]" (detail)

    Flickr photo by Paul Watson

    http://www.flickr.com/photos/ktylerconk/1526148499/in/photostreamhttp://www.flickr.com/photos/ktylerconk/1526148499/in/photostreamhttp://www.flickr.com/photos/st3f4n/4252110454/http://www.flickr.com/photos/st3f4n/4252110454/http://www.flickr.com/photos/paulwatson/5070827/http://www.flickr.com/photos/paulwatson/5070827/http://www.flickr.com/photos/ph0t0s/64157471/http://www.flickr.com/photos/ph0t0s/64157471/http://www.flickr.com/photos/pinkponk/517261750/in/photostreamhttp://www.flickr.com/photos/pinkponk/517261750/in/photostreamhttp://www.vandaprints.com/image.php?id=69055http://www.vandaprints.com/image.php?id=69055
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    theCreativeMethodandsystems

    The Creative Method& Systems Ad Vice

    "2-24-2008"

    Flickr photo by clickykbd

    i [heart] creative commons

    Credits

    "Back of Shirt"

    Flickr photo by trekkyandy

    "Headshot"

    Flickr photo by kwerfeldein

    "Doctor Strangelove: Or, How I Learned To Stop

    Worrying And Love The Bomb" (movie still)

    FLickr photo by transCam

    "Another Brick In The Wall"

    Flickr photo by danbri

    "Water"

    Flickr photo by Thomas Hawk

    http://www.flickr.com/photos/transkamp/54371294/http://www.flickr.com/photos/transkamp/54371294/http://www.flickr.com/photos/danbri/398124475/http://www.flickr.com/photos/danbri/398124475/http://www.flickr.com/photos/51035555243@N01/112853198/http://www.flickr.com/photos/51035555243@N01/112853198/http://www.flickr.com/photos/kwerfeldein/2104791931/http://www.flickr.com/photos/kwerfeldein/2104791931/http://www.flickr.com/photos/trekkyandy/1492643910/http://www.flickr.com/photos/trekkyandy/1492643910/http://www.flickr.com/photos/clickykbd/2287803691/http://www.flickr.com/photos/clickykbd/2287803691/
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    theCreativeMethodandsystems

    The Creative Method& Systems Ad Vice

    "poutine!"

    Flickr photo by sashamd

    i [heart] creative commons

    Credits

    http://www.flickr.com/photos/sashamd/99436565/http://www.flickr.com/photos/sashamd/99436565/
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    theCreativeMethodandsystems

    The Creative Method& Systems Ad Vice

    Thank-you

    theCreativeMethodandsystems

    [email protected]

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