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AD 3111 INTERACTIVE ADVERTISING

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Page 1: Ad3111 class1_ Introduction

AD 3111INTERACTIVE ADVERTISING

Page 2: Ad3111 class1_ Introduction

Narin Y (P’ GOP)Graduated :Assumption University

:Comm Art (Advertising) 4427006

Work ExperiencemInteraction 2011-Present: Digital Director

RS public company 2009-2010: Online Media Manager

Adapter 2008-2009: Strategic Planner

RS public company 2006-2007 : RS Digital Marketing Officer

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What will you get from this course?

Expectation

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Interactive Advertising is the use of interactive media to promote and/or

influence the buying decisions of the consumer in an online and

offline environment. Interactive advertising can utilize media such

as the Internet, interactive television, mobile devices, as well

as kiosk-based terminals.

Page 6: Ad3111 class1_ Introduction

DIGITALMEDIAonline

internet

website

Smart phoneapplication

googleyoutube

facebook

instagramGame

Computer

Line

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http://www.slideshare.net/mingchan/why-digital-media-is-killing-traditional-advertising?qid=a27182b0-42e2-496a-8344-57ec6960da9d&v=qf1&b=&from_search=1

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Dr. Philip Kotler said... (On 21st Century Marketing Seminar)

Internet & Mobile is the key to compelling brand

& engage consumer on 21st Century Marketing Perspective

Consumer-Generated Media (CGM) is the key for marketing’s today

Emerging media trends is Communitainment which are

Blog, Podcast, Mobile Marketing, Social Networks & WOM

Digital Marketing Outlook

Source: On 21st Century Marketing by Dr. Philip Kotler

Page 16: Ad3111 class1_ Introduction

Our Goal

Create Online Media Campaign

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Online Media

Online Strategy

Online Media

Planning

Online AdvertisingCampaign

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Digital Media Landscape

Widgets

MobileSearch

Portals

Gaming

Ad Network

Social Networks

USER

Banner Websites VDO

Search

Social Network

Game Online Mobile

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• Class Assignment20

• Midterm Project20

• Quiz10

• Final Project25

• Final Exam25

SCORE STRUCTURE

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The digital world is full of opportunities for target to engage with our brand

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telling a story around your brand

digital marketing…

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https://www.youtube.com/watch?v=rg74NzJlGp0

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enabling relationships & community

digital marketing…

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+ +

Product + Content + Community =PremiumConsumerExperience

https://www.youtube.com/watch?v=W8xMurdO4Tk

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“Where most initiatives focus on enticing consumers to complete a purchase, Nike+ continues to engage the consumer long after the transaction has occurred, keeping Nike+ runners motivated & connected, with each other & with the Brand. People are beginning to expect more from a brand than a witty narrative, and Nike+ redefines how a brand can reach its audience through meaningful enabling experiences.”

- Nick Law, R/GA EVP/Chief Creative Officer

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a key part of an integrated campaign

digital marketing…

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Building in Tokyo turning into the color you want. Presenting a new way to communicate messages in the internet era.

Cross-media Promotion of SONY BRAVIA “Live Color”

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http://www.youtube.com/watch?v=mgAkh61v1Nc

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building brand equities in new way

digital marketing…

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Grouping to create power

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FurnitureFast Food Snack

IT accessory Artist Restaurant

beauty Fashion Drink

Gadget Smart Phone Real estate

Insurance Event Sport

TV Show CSR Coperate

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Unique Product

Not mass

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1ST ASSIGNMENTKNOW YOUR PRODUCT

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What your Product is all about?

Target Research

Marketing activity

Brand situation

Page 37: Ad3111 class1_ Introduction

http://www.facebook.com/ad3111


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