adam bosworth - gamification of the social enterprise: key dynamics
DESCRIPTION
Social game concepts are radically changing organizations, but the dynamic of team-based social games in an enterprise setting differs substantially from pure consumer interactions. To get that sticky, viral engagement you need to overcome major obstacles, including fears of Big Brother, the daily "grind", the effect of money, fairness, fear, politicking and more. But there are models that exist and a path that can be tread with sophistication and restraint. Join founder of Keas and creator of Google Health Adam Bosworth as he explores some of the pitfalls in gamifying the enterprise - and what you can do about it.TRANSCRIPT
Gamification of the Social Enterprise: Key Dynamics
Gamification SummitBy Adam Bosworth, CTO and Co-Founder of KeasApril 17, 2013
It’s not Facebook.
Got game. Starts up social
Moolah!
Real World
9-5 Play time!
Teamwork……works!
Big Brother is watching!
It has to be Fair
When engagement is the name
Does your company trust you?
And in summary• Uses what we’ve learned from Consumer
• 4 key requirements for sustaining culture change and behavior change (Social/Fun, Achievable, Habit Forming, Anywhere)
• Game Focuses on Holistic sustainable Wellness• The 4 key behavior changes that will improve the health of
your employees (Eat less, Eat Better, Work out, Cope with Stress)
• Allows you to track / measure success• The 4 measures you need and deserve (Satisfaction, Healthy
Activities, Productivity, Collaboration)
2 Minute Overview Video keas.com/engage
Demo Video keas.com/wellness-product-demo
Live One-On-One Demo: keas.com/demo
Adam Bosworth, CTO and co-founder, Keas
Thank You!