adaptive marketing hosts google product management head india for product professionals networking...
DESCRIPTION
Vinay Goel, Head of Products google india speaks at the monthly networking event hosted by Adaptive Marketing India.TRANSCRIPT
Life in Product Management
Vinay GoelBangalore
Agenda
• What does a PM do
• Process Tips• People Management• Process Management
• Search solutions for unserved needs
• User experience is paramount
• Make the product useful to everyone, not just the 'important' users / markets
• … 'lets beat competition', 'show me the money' are no longer constraining innovation
What is the job of a PM -- Obsess on Users
Solve a Local Need– Lack of digital maps and local content in
India
Local InnovationA Mapping solution that would:
– Enable users to create new maps data (Roads, Landmarks, Businesses etc)
– Correct inaccuracies in existing maps data
– Bring geo-tagged development data online, and visualize it on maps
• Census• Economic Indicators• Environmental Statistics
Google Example -- Mapmaker
Spokesperson
Definition Development
Visionary
Launch!
Visionary
Spokesperson
Resource Manager
Project Manager
Coordinator
Visionary
Spokesperson
Resource Manager
Project Manager
Coordinator
Business Analyst
Maintenance
Visionary
Business Analyst
Project Manager
Coordinator
Time
Work
Resource Manager
What does the PM do?
Be the master at Adaptation
Product Manager
What does it take to be a PM?
• Technical background• Creative and Insightful• Passionate about technology and
shaping its future• Leadership & communication
skills
• Likes to code, but just as interested in everything else that makes a successful product:o User Interface designo Business modelo Communicating with real customers, users, partnerso Resolving tricky legal and policy issues
Always Try to Break the Mold
SEARCH
ORGANIZATION
SEARCH
ORGANIZATION
SEARCH
STORAGE
• Know your market – “Get inside your customers head”
Being a Successful PM
• Nurture your stakeholders
• Position first – develop second
• Imagine the future – technology directions
• Do not settle – choose the best team
• Analyze wins and losses
• Be responsible – heart of a champion
• Appreciate with feeling – celebrate successes
• Over-Communicate
Management Tips
• Avoid Hippos
• Hire only great people
• Run productive meetings. Follow up.
• Culture of “yes” … 'lets beat competition', 'show me the money' are no longer constraining innovation
• Good judgement comes from bad judgement
• Lead “Aharai”
What is a Product Manager (PM)?
The "visionary"
• Product Vision• Features & Functionality• Prioritisation
• Bigger Picture• Roadmap• What's Next?
Day-to-day
• Meetings• Prepare mocks, specs, presentations• Write scripts to analyze logs data• Hallway chats• E-mails
Also...• User studies• Give talks• Build demos• University recruiting
Follow the discussion at http://adaptivemarketing.in/blog/questions-for-vinay-goel-at-product-professionals-networking-event/
Announcements
Most Recent Certified PMs
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CONGRATULATIONS!!
Jayprakash Velu, AMDCertified Product Manager (CPM)Rahul Bhalla, LG Soft - CPMSrinivas K, Cisco Systems – CPMViveck Kumar, Paypal – CPM
More info on AIPMM, USA (www.aipmm.com)
Upcoming Events(sign up at www.adaptivemarketing.in)
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¨ April 10th pcamp at IIMB¨ April 28th 1 day summit
“Productizing Innovation in India for the global markets”
¨ Live Webinar (45 minutes)“5 things every Web 2.0/Internet
PM should know about”“5 Lessons learned in managing
PMs in India”¤ April 13th
“5 things PM wished every engineer should know”
Adaptive Advanced PM Workshop & CertificationApril 5-6 (Santa Clara, USA)April 19-20 (Bangalore)
Adaptive Product Management Professionals Workshop & CertificationApril 15-17, 21-23 (Bangalore)
Adaptive Productizing Workshop for EngineersApril 29-30 (Bangalore)
Adaptive Intensives –
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Engage to build a stronger community
¨ Looking for companies to host networking events
¨ India’s second Annual PM/PMM Survey will be launched in May
¨ Recommendation for speakersLinked Group –“Adaptive Marketing”
Post your thoughts at –blog.adaptivemarketing.in
Executive MBA for Product Professionals?
Exploring weekend Post Graduate Diploma degree/certificate program for product professionals (engineering, PM, PMMs, Architects, Project Managers) for 11 months
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