adas and autonomous update - itu€¦ · •market development highly dependent upon mandates ......
TRANSCRIPT
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DSRC STATUS
January 2017 Strategy Analytics, Inc 1
By Roger C. LanctotAssociate Director, Global Automotive Practice
Strategy Analytics
@rogermud
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WHAT’S NEW?
• 5GAA formed – 6/16
• FCC testing spectrum sharing approaches – 11/16
• NPRM signed – 1/17
• Ford joines 5GAA – 12/16
• MWC – Multiple 5G announcements, demonstrations, pilots• Qualcomm demonstrates video streaming between vehicles, overtake
warning, obstacle alert via 5G
• Ericsson demonstrates remote control of car with 5G
• Audi/Vodafone gives live in-vehicle/on racetrack demo of 5G
• Cadillac launching 2017 CTS with DSRC – 3/17
October 2015 Strategy Analytics, Inc 2
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CADILLAC ANNOUNCEMENT
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DSRC ASSESSMENT
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V2V/V2X
• Market development HIGHLY dependent upon mandates
• 802.11-based approaches seen as having huge business model challenges by Strategy Analytics. Who will pay for new, automotive-specific infrastructure? Security? Scalability? Cost?
• LTE/5G approaches can overcome these issues• Latency-critical applications should rely on on-board sensors
• Yes, network coverage is not universal – but it is a lot wider than a dedicated automotive network could hope to be in any reasonable timeframe
• 5G peer-to-peer capabilities will allow V2V even without network coverage
Dec 2nd 2015 Strategy Analytics, Inc 5
• Smartphones and apps
• Speed to market; Consumer familiarity
• Ubiquitous usage/device ownership
• Global Mobile Alert, Haas Alert, Ridar Systems
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PATH TO 5G
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Members: Qualcomm, Ericsson, PSA, Orange
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CAR COMPANIES CARE
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DISRUPT CONNECTIVITY
March 13, 2017 Strategy Analytics, Inc 8
Volvo’s vision of V2V via LTE, 5G
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DISRUPT CONNECTIVITY
March 13, 2017 Strategy Analytics, Inc 9
BMW’s vision of V2V via LTE, 5G
VMS to dashboard SPAT to dashboard
Map updating, editing
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DISRUPT CONNECTIVITY
March 13, 2017 Strategy Analytics, Inc 10
Savari SmartCross app
GM V2X via Smartphone
HERE DTI
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LATEST STATE OF THE ART
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March 13, 2017 Strategy Analytics, Inc 12
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March 13, 2017 Strategy Analytics, Inc 13
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CONCLUSION
• GM is the only car maker currently committed to deploying DSRC
• Curiosity about and interest in DSRC among car makers in the U.S. is low-non-existent
• Ford – a founding member of CAMP (Collision Avoidance Metrics Partnership) – joining 5GAA is important
• European car companies are introducing cellular-based V-cloud-V solutions – as a precursor to 4.5G/5G V2V technology
• FCC testing of spectrum sharing ongoing
• DSRC security issues unresolved
• New U.S. administration not friendly to regulation and mandates
• DSRC outlook is clouded – optimistic scenario: Phase in could begin in 2021
• Some “just in case” RFQs from auto makers have been reported
Dec 2nd 2015 Strategy Analytics, Inc 14
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ANY QUESTIONS?
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