adcolor_partnerguide_2015.pdf

7/24/2019 ADCOLOR_PartnerGuide_2015.pdf

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THE 9TH ANNUAL ADCOLOR

INDUSTRY CONFERENCE AND AWARDS

PARTNERSHIP GUIDE


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TABLE OF CONTENTS

ABOUT US. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

WHAT IT MEANS TO BE AN ADCOLORPARTNER . . . . . . . . . . . . . . . . . . 2

ADCOLORPARTNERS THROUGH THE YEARS . . . . . . . . . . . . . . . . . . . . . . 3

WORDS FROM OUR PARTNERS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

DIVERSITY STATISTICS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

PARTNERSHIP LEVELS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

HOW TO GET INVOLVED . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

CONTACT US. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9


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2PARTNERSHIP GUIDE

WHAT IT MEANS TO BE AN ADCOLOR PARTNER

Each ADCOLOR partner is a championof inclusion. Being an ADCOLOR

partner means more than just providing

sponsorship. It means believing in and

promoting ADCOLORs mission.

Our partners share our core value of

rising up and reaching back. They truly

understand that supporting ADCOLORs

groundbreaking programs not only

gives young diverse achievers an

opportunity to change the face of the

advertising, marketing, media, public

relations and entertainment industriesbut shines a light on the achievements

of those among us who have worked

exceptionally hard to succeed.

Companies flourish when they have

access to and support diverse pools

of talent. They also further their

awareness when discussions move

from challenges faced locally to

solutions that can be implemented

globally. Like diversity, support comes

in various forms. ADCOLOR has several

annual programs and events, such asADCOLOR FUTURES, The ADCOLOR

Industry Conference and The

ADCOLOR Awards. Partners provide

the strategic and financial support

needed to insure these programs

continue to advance diversity &

inclusion within our industries.


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PARTNERSHIP GUID

4As

Advertising Age

The ADVERTISING Club

of New York

Advertising Women of NY

ADWEEK

American Advertising Federation

Amredia

American Family Insurance

Arnold Worldwide

Asian American

Advertising Federation

AT&T

Bank of America

BBDO

Beats Music

BET Networks/Centric

Bromley Communications

Casa Cristina

CNNCreative Artist Agency (CAA)

DAS Global

DDB

Deutsch

DIAGEO

DigitasLBi

Draftfcb

Edelman

Euro RSCG Worldwide

GLAAD

Google

Gotham

GSD&M

GTM, Inc.

The Home Depot

Huemanitas

ICON MANN

ImPART a program of ACNY

Interpublic Group

JWT North America

Leo Burnett

McCann Worldgroup

McDonalds

Microsoft Advertising

MPG

NBA

NBC Universal

Nielsen

Ogilvy & Mather, NA

Omnicom Group

OmnicomMediaGroup

The One Club

One Solution

Open Channels Group

PepsiCo

Procter and Gamble

Publicis Groupe

Publicis Kaplan Thaler

RAPP

Saatchi & Saatchi

SBS Studios

St. John & Partners

Starcom Media Vest

Studio 8 at DDB

T-LIST

TBWA

TBWA\ MAL

Team Detroit

Team Ignition

Telemundo Network

The Studio

Time Warner

Translation

Univision

Volvo

Washington

Speakers Bureau

Weber Shandwick

Wieden + Kennedy

WPP

Yahoo!

ADCOLOR PARTNERS THROUGH THE YEARS


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4PARTNERSHIP GUIDE

WORDS FROM OUR PARTNERS

MICROSOFT:[ADCOLOR] FUTURES for us as a

partner is really critical to securing

what we want to do as Microsoft.

Were really interested in having the

right voices and the right perspectives

to ensure that the industry grows in

a way that benefits everyone. Were

particularly invested in making sure

the talented individuals of today get

the right mentorship, have the right

community and get the guidance that

will allow them to become the leaders

of tomorrow. Weve been really excited

to be a part of this because its been

everything we imagined and more.

Stephen Kim,VP, Global Agencies &

Accounts, Microsoft

DIAGEO:ADCOLOR is one of the most important

portals to the future of advertising, media

and marketing. Ergo, it is critical that,

as an industry leader that prides itself

on forward thinking, Diageo be a part

of this fantastic movement. ADCOLOR

is creative. It is forward-thinking. It is

provocative. It is building a community of

future leaders that will take us to places

we have yet to imagine. ADCOLOR also

provides a very critical link to our pasta

past full of known and unsung trailblazers,

whose shoulders we all stand high on

today. Diageo celebrates life every day,

everywhere. As such we are a natural fit!

Marc Strachan,VP, On Premise Strategy &

Multicultural Marketing, Diageo

DEUTSCH:It is hard to articulate how proud

I am to be involved with ADCOLOR.

Since its inception, I have had the

privilege to watch an idea blossom, to

see it take root in a community,

to grow, expand, uplift, cheer, support

and celebrate the people who were

not being recognized. To watch the

magic and the power of ADCOLOR

effect change is remarkable. Our wor

continues, our ADCOLOR family grow

and we continue to blaze a trail.

Felicia Geiger,SVP, Chief Diversity Offic

Deutsch, Inc.


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PARTNERSHIP GUID

While the overall percentage of

minorities employed in the advertising

industry has increased over the years,

only a small percentage of minorities hold

executive or managerial positions. In 2011,

according to EEO-1 for 2012, minorities

held 14.26% of these positions.

(Source: EEO-1)

According to the Bureau of Labor

Statistics, of the 582,000 Americans

employed in advertising and

communications in 2014, less than

half are women, 6.6% are black or

African American, 5.7% are Asian

and 10.5% are Hispanic.

(Source:Advertising Age, 23 Apr. 2015)

Despite the fact that women control

80% of consumer spending, only 3% o

creative directors (and were not talki

about celebrity CDs) are female.

(Source: Fast Company, 26 Feb. 2013)

DIVERSITY STATISTICS

PARTNERSHIP LEVELS & BENEFITS PRESENTING $250 000 DIAMOND $100 000 PLATINUM $50 000 GOLD $40 000 SILVER $30 000 SUPPORTING $15 000 TABLE $10 000


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PARTNERSHIP LEVELS & BENEFITS PRESENTING $250,000 DIAMOND $100,000 PLATINUM $50,000

NAMING RIGHTS X

TICKETS**

ADCOLOR FUTURES CASE STUDY (OFF-SITE) 20 10 10

ADCOLOR FUTURES MIXER (OFF-SITE) 20 10 10

ADCOLOR INDUSTRY CONFERENCE 30 20 10

ADCOLOR WEEKEND OPENING NIGHT RECEPTION (OFF-SITE) 30 20 10

ADCOLOR AWARDS NIGHT: Reception, Show, Afterparty 30 20 10

SEATING: ADCOLOR AWARDS PREMIUM 10 PREMIUM/10 GENERAL PREMIUM

HOST AN ADCOLOR FUTURE AT YOUR TABLE X X X

ONSTAGE PRESENTER: ADCOLOR AWARDS X X

ONSTAGE BRANDING: ADCOLOR AWARDS X X X

CUSTOM ONSITE BRANDING/ACTIVATION: ADCOLOR AWARDS X

LOGO ON AWARDS SHOW STEP & REPEAT X

LISTING IN PARTNER REEL X X X

ONSTAGE BRANDING: CONFERENCE X

CUSTOM ONSITE BRANDING/ACTIVATION: CONFERENCE X

OPPORTUNITY FOR PRODUCT INCLUSION IN CONFERENCE GIFT BAG X X X

LISTING IN ALL EVENT COLLATERAL X X X

CORPORATE LOGO ON ACCESS BADGES X

LOGO ON ADCOLOR WEBSITE X X X

RECOGNITION AS PREMIER PARTNER ON ADCOLOR WEBSITE X X X

LOGO RECOGNITION ON VOLUNTEER T-SHIRTS X

AD IN ADCOLOR PROGRAM BOOK (VALUED AT $3,000) 4/C, FULL-PAGE 4/C, FULL-PAGE 4/C, FULL-PAGE

INCLUSION IN AWARDS NOMINATIONS PRESS RELEASE X X X

ACCESS TO ADCOLOR FUTURES DATABASE X

ACCESS TO ADCOLOR FUTURES ALUMNI PAGES X

ACCESS TO ADCOLOR FUTURES YEARBOOK X

OPPORTUNITY FOR PRODUCT INCLUSION IN ADCOLOR FUTURES GIFT BAG X X X

ADCOLOR FUTURES FUND: Portion of donation goes to funding the growth

of the FUTURES Program to develop the future leaders of tomorrow, today.X X X

Deadline to participate

**Contact us for

GOLD $40,000 SILVER $30,000 SUPPORTING $15,000 TABLE $10,000

10

10

10 10 2

10 10 2

10 10 10 10

PREFERRED RESERVED RESERVED RESERVED

X

X X X

X X X

X X X

X X X

4/C, FULL-PAGE 4/C, FULL-PAGE B/W, HALF-PAGE LISTING

X X X

X

XPARTN


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8PARTNERSHIP GUIDE

HOW TO GET INVOLVED

Join us as we host the 9th Annual

ADCOLOR Industry Conference and

Awards on September 1619, 2015

at Pier Sixty, New York.

Its our first time coming home to

New York and were bringing back

our groundbreaking programs like

ADCOLOR FUTURESa program

geared towards developing the industry

talent of tomorrow, today.

Registration will open in May. Make sure

to catch our early bird special!

Its also the perfect time to nominate a

colleague whom you feel deserves to

be recognized for his or her remarkable

efforts and notable contributions to

our industries. Its simple, quick, and a

great way to show your support for our

industry trailblazers.

Likewise, help support our mission to

Rise Up and Reach Back by becoming

an ADCOLOR partner.

Visit adcolor.org today to partner,

nominate, and/or register for the 9th

Annual ADCOLOR Industry Conference

and Awards.

PARTNER.Support our mission to

Rise Up and Reach Back.

NOMINATE.

Honor an industry trailblazer with

an ADCOLOR Award.

REGISTER.

Attend the full ADCOLOR

experience. Become a part of

our inclusive community.


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PARTNERSHIP GUID

For partnership inquiries

please contact Jenny Roy at

[email protected]

or (212) 219-0111, ext. 10.

Deadline to participate is

August 3, 2015.

For more event details, schedule,

registration and information

about ADCOLOR, contact us

at [email protected].

ADCOLOR University 2

ADCOLOR FUTURES 2ADCOLOR Conference 2013

ADCOLOR Awards 2011

CONTACT US


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adcolor_partnerguide_2015.pdf

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