adcolor_partnerguide_2015.pdf
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THE 9TH ANNUAL ADCOLOR
INDUSTRY CONFERENCE AND AWARDS
PARTNERSHIP GUIDE
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TABLE OF CONTENTS
ABOUT US. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
WHAT IT MEANS TO BE AN ADCOLORPARTNER . . . . . . . . . . . . . . . . . . 2
ADCOLORPARTNERS THROUGH THE YEARS . . . . . . . . . . . . . . . . . . . . . . 3
WORDS FROM OUR PARTNERS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
DIVERSITY STATISTICS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
PARTNERSHIP LEVELS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
HOW TO GET INVOLVED . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
CONTACT US. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
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2PARTNERSHIP GUIDE
WHAT IT MEANS TO BE AN ADCOLOR PARTNER
Each ADCOLOR partner is a championof inclusion. Being an ADCOLOR
partner means more than just providing
sponsorship. It means believing in and
promoting ADCOLORs mission.
Our partners share our core value of
rising up and reaching back. They truly
understand that supporting ADCOLORs
groundbreaking programs not only
gives young diverse achievers an
opportunity to change the face of the
advertising, marketing, media, public
relations and entertainment industriesbut shines a light on the achievements
of those among us who have worked
exceptionally hard to succeed.
Companies flourish when they have
access to and support diverse pools
of talent. They also further their
awareness when discussions move
from challenges faced locally to
solutions that can be implemented
globally. Like diversity, support comes
in various forms. ADCOLOR has several
annual programs and events, such asADCOLOR FUTURES, The ADCOLOR
Industry Conference and The
ADCOLOR Awards. Partners provide
the strategic and financial support
needed to insure these programs
continue to advance diversity &
inclusion within our industries.
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PARTNERSHIP GUID
4As
Advertising Age
The ADVERTISING Club
of New York
Advertising Women of NY
ADWEEK
American Advertising Federation
Amredia
American Family Insurance
Arnold Worldwide
Asian American
Advertising Federation
AT&T
Bank of America
BBDO
Beats Music
BET Networks/Centric
Bromley Communications
Casa Cristina
CNNCreative Artist Agency (CAA)
DAS Global
DDB
Deutsch
DIAGEO
DigitasLBi
Draftfcb
Edelman
Euro RSCG Worldwide
GLAAD
Google
Gotham
GSD&M
GTM, Inc.
The Home Depot
Huemanitas
ICON MANN
ImPART a program of ACNY
Interpublic Group
JWT North America
Leo Burnett
McCann Worldgroup
McDonalds
Microsoft Advertising
MPG
NBA
NBC Universal
Nielsen
Ogilvy & Mather, NA
Omnicom Group
OmnicomMediaGroup
The One Club
One Solution
Open Channels Group
PepsiCo
Procter and Gamble
Publicis Groupe
Publicis Kaplan Thaler
RAPP
Saatchi & Saatchi
SBS Studios
St. John & Partners
Starcom Media Vest
Studio 8 at DDB
T-LIST
TBWA
TBWA\ MAL
Team Detroit
Team Ignition
Telemundo Network
The Studio
Time Warner
Translation
Univision
Volvo
Washington
Speakers Bureau
Weber Shandwick
Wieden + Kennedy
WPP
Yahoo!
ADCOLOR PARTNERS THROUGH THE YEARS
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4PARTNERSHIP GUIDE
WORDS FROM OUR PARTNERS
MICROSOFT:[ADCOLOR] FUTURES for us as a
partner is really critical to securing
what we want to do as Microsoft.
Were really interested in having the
right voices and the right perspectives
to ensure that the industry grows in
a way that benefits everyone. Were
particularly invested in making sure
the talented individuals of today get
the right mentorship, have the right
community and get the guidance that
will allow them to become the leaders
of tomorrow. Weve been really excited
to be a part of this because its been
everything we imagined and more.
Stephen Kim,VP, Global Agencies &
Accounts, Microsoft
DIAGEO:ADCOLOR is one of the most important
portals to the future of advertising, media
and marketing. Ergo, it is critical that,
as an industry leader that prides itself
on forward thinking, Diageo be a part
of this fantastic movement. ADCOLOR
is creative. It is forward-thinking. It is
provocative. It is building a community of
future leaders that will take us to places
we have yet to imagine. ADCOLOR also
provides a very critical link to our pasta
past full of known and unsung trailblazers,
whose shoulders we all stand high on
today. Diageo celebrates life every day,
everywhere. As such we are a natural fit!
Marc Strachan,VP, On Premise Strategy &
Multicultural Marketing, Diageo
DEUTSCH:It is hard to articulate how proud
I am to be involved with ADCOLOR.
Since its inception, I have had the
privilege to watch an idea blossom, to
see it take root in a community,
to grow, expand, uplift, cheer, support
and celebrate the people who were
not being recognized. To watch the
magic and the power of ADCOLOR
effect change is remarkable. Our wor
continues, our ADCOLOR family grow
and we continue to blaze a trail.
Felicia Geiger,SVP, Chief Diversity Offic
Deutsch, Inc.
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PARTNERSHIP GUID
While the overall percentage of
minorities employed in the advertising
industry has increased over the years,
only a small percentage of minorities hold
executive or managerial positions. In 2011,
according to EEO-1 for 2012, minorities
held 14.26% of these positions.
(Source: EEO-1)
According to the Bureau of Labor
Statistics, of the 582,000 Americans
employed in advertising and
communications in 2014, less than
half are women, 6.6% are black or
African American, 5.7% are Asian
and 10.5% are Hispanic.
(Source:Advertising Age, 23 Apr. 2015)
Despite the fact that women control
80% of consumer spending, only 3% o
creative directors (and were not talki
about celebrity CDs) are female.
(Source: Fast Company, 26 Feb. 2013)
DIVERSITY STATISTICS
PARTNERSHIP LEVELS & BENEFITS PRESENTING $250 000 DIAMOND $100 000 PLATINUM $50 000 GOLD $40 000 SILVER $30 000 SUPPORTING $15 000 TABLE $10 000
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PARTNERSHIP LEVELS & BENEFITS PRESENTING $250,000 DIAMOND $100,000 PLATINUM $50,000
NAMING RIGHTS X
TICKETS**
ADCOLOR FUTURES CASE STUDY (OFF-SITE) 20 10 10
ADCOLOR FUTURES MIXER (OFF-SITE) 20 10 10
ADCOLOR INDUSTRY CONFERENCE 30 20 10
ADCOLOR WEEKEND OPENING NIGHT RECEPTION (OFF-SITE) 30 20 10
ADCOLOR AWARDS NIGHT: Reception, Show, Afterparty 30 20 10
SEATING: ADCOLOR AWARDS PREMIUM 10 PREMIUM/10 GENERAL PREMIUM
HOST AN ADCOLOR FUTURE AT YOUR TABLE X X X
ONSTAGE PRESENTER: ADCOLOR AWARDS X X
ONSTAGE BRANDING: ADCOLOR AWARDS X X X
CUSTOM ONSITE BRANDING/ACTIVATION: ADCOLOR AWARDS X
LOGO ON AWARDS SHOW STEP & REPEAT X
LISTING IN PARTNER REEL X X X
ONSTAGE BRANDING: CONFERENCE X
CUSTOM ONSITE BRANDING/ACTIVATION: CONFERENCE X
OPPORTUNITY FOR PRODUCT INCLUSION IN CONFERENCE GIFT BAG X X X
LISTING IN ALL EVENT COLLATERAL X X X
CORPORATE LOGO ON ACCESS BADGES X
LOGO ON ADCOLOR WEBSITE X X X
RECOGNITION AS PREMIER PARTNER ON ADCOLOR WEBSITE X X X
LOGO RECOGNITION ON VOLUNTEER T-SHIRTS X
AD IN ADCOLOR PROGRAM BOOK (VALUED AT $3,000) 4/C, FULL-PAGE 4/C, FULL-PAGE 4/C, FULL-PAGE
INCLUSION IN AWARDS NOMINATIONS PRESS RELEASE X X X
ACCESS TO ADCOLOR FUTURES DATABASE X
ACCESS TO ADCOLOR FUTURES ALUMNI PAGES X
ACCESS TO ADCOLOR FUTURES YEARBOOK X
OPPORTUNITY FOR PRODUCT INCLUSION IN ADCOLOR FUTURES GIFT BAG X X X
ADCOLOR FUTURES FUND: Portion of donation goes to funding the growth
of the FUTURES Program to develop the future leaders of tomorrow, today.X X X
Deadline to participate
**Contact us for
GOLD $40,000 SILVER $30,000 SUPPORTING $15,000 TABLE $10,000
10
10
10 10 2
10 10 2
10 10 10 10
PREFERRED RESERVED RESERVED RESERVED
X
X X X
X X X
X X X
X X X
4/C, FULL-PAGE 4/C, FULL-PAGE B/W, HALF-PAGE LISTING
X X X
X
XPARTN
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8PARTNERSHIP GUIDE
HOW TO GET INVOLVED
Join us as we host the 9th Annual
ADCOLOR Industry Conference and
Awards on September 1619, 2015
at Pier Sixty, New York.
Its our first time coming home to
New York and were bringing back
our groundbreaking programs like
ADCOLOR FUTURESa program
geared towards developing the industry
talent of tomorrow, today.
Registration will open in May. Make sure
to catch our early bird special!
Its also the perfect time to nominate a
colleague whom you feel deserves to
be recognized for his or her remarkable
efforts and notable contributions to
our industries. Its simple, quick, and a
great way to show your support for our
industry trailblazers.
Likewise, help support our mission to
Rise Up and Reach Back by becoming
an ADCOLOR partner.
Visit adcolor.org today to partner,
nominate, and/or register for the 9th
Annual ADCOLOR Industry Conference
and Awards.
PARTNER.Support our mission to
Rise Up and Reach Back.
NOMINATE.
Honor an industry trailblazer with
an ADCOLOR Award.
REGISTER.
Attend the full ADCOLOR
experience. Become a part of
our inclusive community.
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PARTNERSHIP GUID
For partnership inquiries
please contact Jenny Roy at
or (212) 219-0111, ext. 10.
Deadline to participate is
August 3, 2015.
For more event details, schedule,
registration and information
about ADCOLOR, contact us
ADCOLOR University 2
ADCOLOR FUTURES 2ADCOLOR Conference 2013
ADCOLOR Awards 2011
CONTACT US
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ADCO LO R.O RG