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Adding Mapping to your Business Intelligence

Seminar Series April/May 2012

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Location – What is it?

• Welcome• Introduction to OMNILINK and Visual Crossing• MicroStrategy Update• Visual Crossing – Adding Mapping to your Business

Intelligence• Demonstrations including iPad deployment• Questions• Networking

Agenda

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• Established in 1987, now with

offices in Melbourne, Sydney,

Albury, Canberra, Christchurch, and

Auckland - 35 staff

• Industry leader in mapping and

spatial information management

• Australasian exclusive distribution

partner for Visual Crossing

• MicroStrategy Consulting Partner

• Providers of national mapping data

sets and integration for business

www.omnilink.com.au

OMNILINK Profile

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Location – What is it?

• Visualise your data with a location variable• Easily extend MicroStrategy with maps for analytical,

operational and strategic outcomes• Utilise the knowledge you have now about location

Visual Crossing – a mapping extension to MicroStrategy

OMNILINK – local skills to enhance existing data, integrate external datasets and assistance to create business centric mapping applications. Data and business focused.

Value Statement

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Worldwide Customer Base

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Four Unprecedented Megatrends Are Reshaping Companies, Industries, and Economies

CompaniesIndustriesEconomies

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MicroStrategy Enables Companies to Capitalize on these Four Megatrends

Your Company

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Location Data – Why it matters!

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What Location Data provides

• Integrateo The central element to associate disparate sources and formatso Allows the creation of relationships that visualise data

• Interacto Make data useableo Provide a window to a variety of data setso Value add to existing data and structure

• Informo Make decision based on a new visual dimensiono Allow many users to understand location based relationships

Location data helps business to…

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Location – What is it?

• Unique Place• Group of places• Relationship of one place to another

• Location is a competitive differentiator for practically every business

• Types of Data that describe Locationso Address – customer locationso Postcodes – customer mail outs and promotionso Sales territories – extent of marketingo Branch and area zones – ROI and market shareo Census Districts – demographic profileso GPS (Satellite) enabled - becoming “everywhere”

Location data is key to business

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The Location Value Chain

Address

Field Capture

Retail Performance

Google Maps

Property & Demographic

Postcodes

Locations

Update

Data Management

Audit

Metadata

Data OrganisationContent sourcing

Data captureApplication

CRM

Asset Management

Data Brokerage

Business Intelligence

Logistics

Sales

Predictive Analytics

Intelligence Management

Information Continuity

Visual Decision making

Data Integrity

ISO Based

The Location Value Chain

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• Access and use of authoritative data sets ensures the integrity of your “mapping” view

• OMNILINK can provide data sets for all of Australia and New Zealand

o Geo-coded Address o Postcodeso Transportationo Administration Boundarieso Demographic/Census+Integration with Google & Bing

• Ensuring your customers location is correct is critical to the success of visualizing your market potential

Authoritative Data Sets – AU and NZ

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Andrew WigmoreCo-founder & VP DevelopmentVisual Crossing Corporation

Mapping for Business Intelligence

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• BI is the key platform.

• Built to understand and integrate with MicroStrategy

• No need for a separate desktop mapping system

• Offer high end features for all users – CXO to analyst

Spatial Analysis architected for BI

Legacy GIS systems offered expensive, difficult to use systems that were poorly integrated into the Business Intelligence tool

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5 Components of Intelligent GIS

Visualization

End-to-End GISEnterprise

Architecture

GIS for Operations Dual Expertise

• Live Map Rendering• Large Datasets• Layering Engine• Rich Display• Animations

• Unified Metadata• True GIS Engine• Off-line Capability• Multi-Source &

Multi-Vendor• Various Client Forms

• Flexible Geocoding• Region Creation• In-lined Editing• Scriptable ETL• End-user Delivery

• Prospecting• Time & Location

Marketing• Site Location• Territory Assignments• Practical Mobile

• Targeted for BI Users• 50+ Enterprise

Installations• Support, Services

and Partner Network• Best BI Integration

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Business Uses and Outcomes

• Sales• Demonstrate what you offer• Territory assignments• Prospecting

• Marketing• Demographic Correlations• Results Animations• Time & Location Marketing

• Operations• Competitor Tracking• Site Location• Presentation Maps• Routing/Supply Chain

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GIS is Mobile

• Functionality First• Focus on making mobile useful• Operational GIS• Sales & Prospecting

• First Release• Parity for Viewers and Analysts• UI to fit the form factor• Select Android Platforms to follow quickly• Linked MSTR Dashboards • Q2-2012

• Futures• More operational usage• Customer directed field projects• Transactional captures

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Location – What is it?

• The value of location locked inside your BI investment is enormous

• Establishing a measureable ROI is the challenge

• Visual Crossing meets this challenge and will deliver a highly valued business outcome via a “map” based solution that is now more the norm than the unexpected or nice to have

Summary

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Adding Mapping to your Business Intelligence

Seminar Series April/May 2012

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Layer Server Technology

Final Map

D&B Table Import

Shapefile Import

Merged Layers

Vector Data

Report Data

Vector and Tile Caches

WMS Map Data

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Component Architecture

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Powerful Simplicity for your IT Stack

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Powerful Simplicity for your IT Stack

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Maps are already at our finger tips..

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• Microstrategy’s Visual Insight-provides the entry point to visualisation….

• The next step…• When the need for map

analysis and dynamic visualisation is required Visual Crossing delivers end user value on the desktop/web and now mobile

• Leverage and fully exploit the visual dimension of your BI investment using Visual Crossing

More than Google Maps…

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Visual Crossing Solution

Visual Crossing• Full GIS engine exposed• Strong analytical components• Tight MicroStrategy integration• Built-in, live map editing• Architected for performance• Flexibility of data sources• Access to Google/Bing/others• End-to-end data management• BI geocoding engine• Automatic region creation• Turn-key BI deployment• BI specific use-cases and features• Map/BI expert support

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• Spatial Analysis Platform Architected for way BI users work today: • Sales• Marketing• Operations

• Built to utilize your current investment in MicroStrategy• Full end-to-end GIS • Lowest possible cost• Simple Installation• Smooth Adoption

GIS for Business