adding value in open culture
TRANSCRIPT
Adding Value In Open CultureCommerce of un-altered content can’t compete
More Than Zero Festival - Milano28 March 2008
David Orbanwww.davidorban.com
1: Old way
2: New way
3: Examples
<1>
Old way
Friction
=
cost
→
Distribution
=
Business
→
Benefit
or
Necessary Evil?
</1>
<2>
New way
Fluid
=
Content
Enjoyed
Remixed
→
Creator
Creates
Innovates
Creates
Innovates
Creates
Innovates
...
:)
</2>
<3>
Examples
Talks
Presentations
Documents
</3>
Where is the end?
Thanks, credits,
contacts:
Image credits:
liquid: tanakawhoDavid Orban
sl ‘Davidorban Agnon’skype davidorban
Thanks to:
Joichi Ito
Stefano Lazzari
Tommaso Correale
Gianni Degli Antoni
Wikipedia
Flickr