adding value to cultural heritage - olaf janssen lecturing for the course "digital access to...
DESCRIPTION
Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, the Netherlands, 3-3-2011In this humurous presentation I give an overview of the history of digital services in the National Library of the Netherlands (KB), and the internal & external problems the current KB services infrastructure is faced with. I present 4 different solutions to these problems. Using the BMICE-model (www.bmice.nl), I how heritage institutions can add value to their services.TRANSCRIPT
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Leiden University, 3-3-2011
Olaf Janssen, National Library of the Netherlands
Adding Value to Cultural Heritage
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Digital services
in the National Library of
the Netherlands
(KB)
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Bit of history…
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In the early days....
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http://mymoviewallpapers.com/wallpapers2/toy-story-3-wallpaper-1280-11.jpg
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1980
Start of library
automation
http://monoconpantalones.files.wordpress.com/2010/06/ibm_pc_5150.jpg
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Some years later…..
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http://thundafunda.com/393/images/wallpapers/dawn-dinosaurs-ice-age-3-pictures/ice-age-3-movie-wallpaper--dawn-of-the-dinosaurs-pictures-__6_.jpg
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1993
Gopher
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And then, all of a sudden...
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Koninklijke Bibliotheek
KB webdienst:1993 - 1998: Gopher
http://images1.fanpop.com/images/photos/2100000/Fred-and-Barney-the-flintstones-2184857-1024-768.jpg
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1994-98
Website
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1994-98
Website
New!!Hyperlinks!!
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Time flew by…..
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http://www.myfreewallpapers.net/movies/wallpapers/thunderbird-2.jpg
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2002-2004
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Nowadays…..
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http://www.browse-tools.com/wp-content/uploads/2010/06/Spiderman-wallpaper-4.jpg
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2009 - ?
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KB has many more
web services….
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Historical newspapers
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kranten.kb.nl
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Illuminated Manuscripts
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kb.nl/manuscripts
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KB Online
Portfolio
NL & Flemmisch magazines
Book covers
Memory of the Netherlands Book history
Dutch History
ProceedingsParliament(full text)
Newspapers(full text)
ANP radionews-
Bulletins(full text)
KB websiteIlluminated manuscripts
Recent publications
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ANP radionieuws-
berichten(full text)
KB website
http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
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ANP radionieuws-
berichten(full text)
KB website
Very diverse
but…
scattered
http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
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Meanwhile …
outside
the KB ……..
http://www.palet-papier.nl/stopwatch%20groot.jpg
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http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg
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KB is BIG in
the (inter)nationallibrary scene
http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg
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Yet very small on the web
http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg
KB is BIG in
the (inter)nationallibrary scene
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http://googleblog.blogspot.com/2009/10/announcing-google-maps-navigation-for.html
Cause
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http://www.fd.nl/artikel/13505501/koers-tomtom-fors-onderuit-google
Effect
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Google enters new markets
Google Maps
Google Search
Google Android
Google Chrome
Google Docs
Youtube
Blogger
Adwords/Adsense
Google Analytics
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Google Books
Google Scholar
Google Editions
Google enters new marketsKB markets! …..
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Time to resume….
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ANP radionieuws-
berichten(full text)
KB website
http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
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ANP radionieuws-
berichten(full text)
KB website
Servicesportfolio KB
scattered
http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
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+
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http://www.websonic.nl/googledoodles/images/doodle_sesamstraat_cookie_monster_big.jpg
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=
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? ? ? ?
http://images.fanpop.com/images/image_uploads/Panic--at-the-Disco-panic-21-at-the-disco-65668_1024_768.jpg
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http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg
What should KB
do ?
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http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg
Answer in
easy steps
6
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Do not panic…
1
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/43.jpg
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… stay cool …
2
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/23.jpg
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Understand your customers
& their needs
3
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Find your friends and..
4
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
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http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
Find your friends and..psst
4
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http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
Find your friends and..psst
4
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……….
4
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
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Col-laborate!!
4
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
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http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
Col-laborate!!
4
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… from your own
strengths…
5
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg
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Offer value-adding services to
your customers
6
http://saidalice.com/art/audience.jpg
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http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg
Answer in words
3
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http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg
Answer in words
2
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http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg
Answer in
man
1
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??
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Never ever panics!
Ad 1
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Always stays cool!
Ad 2
Never ever panics!
Ad 1
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Who are the customers
of KB?
Ad 3
![Page 71: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/71.jpg)
![Page 72: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/72.jpg)
Don’t make assumptions!
![Page 73: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/73.jpg)
Don’t make assumptions!
![Page 74: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/74.jpg)
User groups of KB
identified
![Page 75: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/75.jpg)
General audienceIncidental visitor
![Page 76: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/76.jpg)
ScientificStudy & profession
General audienceIncidental visitor
![Page 77: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/77.jpg)
Culturally & scientifically
interestedScientific
Study & professionGeneral audienceIncidental visitor
![Page 78: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/78.jpg)
And what do they want??
Ad 3
![Page 79: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/79.jpg)
General audienceIncidental visitor
ScientificStudy & profession
Culturally & scientifically
interested
Each group has its specific needs,
but…
What do they all want?
• Fewer seperate (KB) sites
• Connections to content in other libraries
• Use content in personal & established workflows & environments
![Page 80: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/80.jpg)
So from …
![Page 81: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/81.jpg)
ANP radionieuws-
berichten(full text)
KB website
http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
![Page 82: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/82.jpg)
to….
![Page 83: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/83.jpg)
http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg
![Page 84: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/84.jpg)
http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg
KB
Special libraries
KB
KBUniv.Libr1
Univ.Libr 2
Public libraries
![Page 85: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/85.jpg)
KB collaborates
with a.o.
Ad 4
![Page 86: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/86.jpg)
![Page 87: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/87.jpg)
Strengths ofKB
Ad 5
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg
![Page 88: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/88.jpg)
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg
Strengths ofKB
Ad 5
1. Expertise in digitisation
2. Producer of content (full-texts)- Digit. of books, newspapers, magazines- Completeness & quality
3. Open data–infrastructure- Standardised content- Open protocols (OAI, SRU, MPEG21, ALTO..)
4. Collaboration & networking- With other libraries- With other heritage institutions
(museums, archives, AV-institutions)
![Page 89: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/89.jpg)
Adding value for customers
Ad 6
http://saidalice.com/art/audience.jpg
![Page 90: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/90.jpg)
DEN / Kennisland /
OCW
2009
BMICE
![Page 91: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/91.jpg)
“Value is added when
heritage institutionsmove increasingly outside
their trusted domains”
BMICE 2009
![Page 92: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/92.jpg)
On value
(1)
![Page 93: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/93.jpg)
Value1
http://blogs.euobserver.com/mujagic/files/2010/02/euro-coins-and-banknotes.jpg
€ € € € €
![Page 94: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/94.jpg)
Value2
http://img461.imageshack.us/img461/9278/masks1os0.jpg
Emotions Joy
Sadness
![Page 95: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/95.jpg)
http://farm4.static.flickr.com/3185/2835805448_531436320f_o.jpg
Value3
Passion
![Page 96: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/96.jpg)
http://cdn.buzznet.com/media/jj1/2010/07/sidibe-surprise/gabby-sidibe-laura-linney-big-c-surprise-01.jpg
Value4
Amazement
![Page 97: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/97.jpg)
Value5
https://blog.so-net.ne.jp/_images/blog/_602/occultamerica/phrenologicalchart-7cfd6.jpg
Attention
![Page 98: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/98.jpg)
Value6
Serendipity
![Page 99: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/99.jpg)
Serendipity1
![Page 100: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/100.jpg)
Serendipity1
![Page 101: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/101.jpg)
Serendipity1
![Page 102: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/102.jpg)
Serendipity2
![Page 103: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/103.jpg)
Serendipity2
![Page 104: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/104.jpg)
Inspired
![Page 105: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/105.jpg)
TheBMICEmodel
![Page 106: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/106.jpg)
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
4 rings for
content distribution
![Page 107: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/107.jpg)
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Analog in house
Exhibition, archive or deposit
Ring 1
![Page 108: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/108.jpg)
http://www.lai2008.nl/blobs/LAi%202005/26-%20Kossman%20.jpg
Ring 1
Analog in house
![Page 109: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/109.jpg)
“Value is added when
heritage institutionsmove increasingly outside
their trusted domains”
BMICE 2009
![Page 110: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/110.jpg)
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Adding value
+
![Page 111: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/111.jpg)
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Ring 2
Digital in house
PC or terminal in the institution
![Page 112: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/112.jpg)
http://http://www.bentonvillear.com/images/Library/computer_access.jpg
Ring 2
Digitalin house
![Page 113: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/113.jpg)
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
+
Adding value
![Page 114: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/114.jpg)
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Ring 3
Online- Web 1.0 - on website of institution - without explicit rights for (re)use
![Page 115: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/115.jpg)
NL & Vlaamse tijdschriftenRing 3
Online
![Page 116: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/116.jpg)
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
+
Adding value
![Page 117: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/117.jpg)
On value
(2)
![Page 118: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/118.jpg)
Value7
Beloning to a group Being part of a (social) network
Metcalfe’s law : V~ n2
![Page 119: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/119.jpg)
Association with a brand
belonging to a group/network
Value8
http://edwinfotografeert.files.wordpress.com/2010/01/apple-2007x.jpg
![Page 120: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/120.jpg)
Value9
Delivering content via
established networks
incl.brand-association
![Page 121: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/121.jpg)
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Value9
![Page 122: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/122.jpg)
Nationaal Archief
channel on Flickr
![Page 123: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/123.jpg)
Koninklijke Bibliotheek
channelon Twitter
![Page 124: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/124.jpg)
Beeld & Geluid
on Youtube
![Page 125: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/125.jpg)
Rijksmuseum
on Facebook
![Page 126: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/126.jpg)
Van Gogh Museum
on Wikipedia
![Page 127: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/127.jpg)
Value10
Enabling others to • use & reuse (bv. Flickr)
• give context to (bv. Wikipedia)
• annotate & tag (bv. Facebook)
content
http://locksmith-wichita.com/images/wichita%20kansas%20locksmith%20service%20lock%20picture%202%20key%20hand%20over.jpg
![Page 128: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/128.jpg)
Value11
descreasing
copyright limitations
on content
http://www.idiotbanter.com/wp-content/uploads/2008/07/CreativeCommons1024x768.jpg
![Page 129: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/129.jpg)
Value12
Delivering content via
mobile platforms
![Page 130: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/130.jpg)
Value13
Delivering content via
“all screens strategy”
![Page 131: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/131.jpg)
“Value is added when
heritage institutionsmove increasingly outside
their trusted domains”
BMICE 2009
![Page 132: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/132.jpg)
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
+
Adding value
![Page 133: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/133.jpg)
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Online in network
- Web 2.0+3.0
- distribution via range of platforms, networks, groups & brands (“channels”)
- Granting right for (re)use to others(the public & other CH-institutions)
Ring 4
![Page 134: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/134.jpg)
“Make yourself a natural , seamless part of the information world of your clients”
http://cafe-the-flow.webs.com/flow%20elegant.jpg
![Page 135: Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011](https://reader037.vdocument.in/reader037/viewer/2022103016/5549c596b4c90564768b581d/html5/thumbnails/135.jpg)
Questions
?
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/36.jpg
@ookgezellig