Addis Ababa, September 2021

MELA FOR HER is a social startup enterprisethat transforms women and girls’ lives across

Ethiopia by providing them with access toaffordable and eco-friendly menstrual

products, menstrual health education, and jobopportunities.

As part of our comprehensiveapproach to end period poverty, we

are committed to research andawareness raising. We advocate for

menstrual health and hygiene, as wellas sexual and reproductive rights.

MELA (መላ) in Amharic meansSOLUTION. The company was created

with the aim of bringing effectivesolutions to Ethiopian girls and

women.

Gender Equality

Sustainability

SocialResponsability

Holisticapproach

Partnership

Quality

Choice

GUIDING PRINCIPLES

Multidisciplinary andmulticultural TEAM of very

committed women and men wholeads and contributes to the

company from differentbackgrounds and working

experiences.

MELA FOR HER is a women’ssocial enterprise since more than85% of our team is composed of

women.

MELA TEAM

The she@school program workswith education stakeholders toprevent girls’ absenteeism dueto menstruation.

OUR PRIORITYGROUPS

The she@work program aims atworking together with the privatesector to address the manychallenges that women face at theworkplace.

Own workshop located in AddisAbaba, Ethiopia

On-demand outsourcing tosmall-medium workshops

OURPRODUCTIONMODEL

High quality materials for high absorbency (15-20 ml)ensuring full protection

Safe. Breathable and waterproof fabrics withergonomic and tested designs. This avoids irritationsand allows free and comfortable movements

Affordable. A variety of products accesible to allpockets

Comfortable and discreet, while wearing, washingand drying. Easy to change and store

Environmentally responsible thanks to our reusableand recycled materials and packaging

Beautiful pads. Attractive designs because there is noneed to sacrifice style and desirabililty

OUR PRODUCTS: What makesMELA Pads unique?

MELA PremiumMELA Premium is made of a combination ofsoft and resistant fabrics that guarantee the

highest value for money. The antimicrobial technology ensures

maximum safety and hygiene, even in theabsence of clean water and/or soap.

MELA Premium dries quickly after washing,which is important during the rainy season.

Size: Day size (27x11cm, 19cm wing span)

for moderate flow and Night size (33x11cm,19cm wing span) for heavy flow

Color: RubharbDuration: 4 years

MELA BasicMELA Basic is made of natural cotton and

waterproof fabrics, providing full protection andextra comfort at an affordable price.

Accessibility is afforded to any woman and girl,who will enjoy a quality pad for 2 years.

Discreet like never before, you will forget thatyou have your menstruation!

Size: Day size (27x11cm, 19cm wing span)

for moderate flow and Night size (33x11cm,19cm wing span) for heavy flow

Color: Pink (other colors available based ondemand)

Duration: 1.5 - 2 years

MELA EcoMade from certified recycled cotton producedin Ethiopia, MELA Eco ensures sustainability,

absorbency and comfort. Like all MELA pads, MELA Eco is free of harmful

chemicals. It protects your health, and itprotects the environment.

Available in different colors to enjoy beautifulperiods!

Size: Day size (27x11cm, 19cm wing span)for moderate flow and Night size (33x11cm,

19cm wing span) for heavy flowColor: Different colors (grey, yellow, blue,

red, pink, green, etc. )Duration: 1.5 - 2 years

We provide hygiene and sanitary items to maintain or restore the healthand dignity of women and girls during and after a humanitarian crisis.

MELA Basic dignity kits contains:

MELA Basic Dignity kits

2 Underwears

Made with cotton or polyesterfabrics. Comfortable and fullcoverage panties that perfectlyfit any body.

1 Multi-purpose Bag

Made in Ethiopia in differentsizes and styles to store andtransport pads, underwear andother items. Logos can beprinted on request.

4 MELA Pads

4 MELA Pads (3 day and 1night) of your choice(Premium, Basic or Eco) plus 1waterproof carrying pouch.

Not all women and girls are thesame, and so, MELA’s dignity kits

vary across communities.

Customized kits can be orderedto include items such as:

multi-purpose soap, comb, toothbrush & toothpaste, solar

torch, facial mask, and buckets, among others

Customized Dignity Kits

Packaging and IEC MaterialsEnvironmentally-friendly packaging and easy user instructions complement

MELA's reusable pads. Our packing can be reused for multiple purposes such asschool bag, etc.

We also offered IEC materials on different topics and languages such as pubertyeducational materials and period trackers, among others.

MARKETING STRATEGYM

ELA

PREM

IUM

MEL

A BA

SIC

Pharmacies Humanitarian Aid

KiosksWomen's Groups

(MELA's Ambassadors)

PROMOTION OF MHM IN SCHOOLS IN SOMALIREGION - in partnership with local NGO PastoralistConcern (PC) and funded by the Swiss Cooperation.

MENSTRUAL PRODUCTS DISTRIBUTION THROUGH WOMEN'S GROUPS - in partnership with Ayuda enAccion in SNNPR and Oromia regions.

MENSTRUAL PRODUCTS DISTRIBUTION THROUGHSMALL SHOPS/KIOSKS - In partnership with theinternational NGO PSI in SNNPR and Somali regions.

EDUCATION MATERIALS (MELA'S FLOWER BOOK )-Fictional story about puberty and menstruation tofight stigmas and taboos

ON-GOING PROJECTS

PARTNERS AND MEMBERSHIPS

Contact us

Websitewww. melaforher.com

Phone number+251 978700205+251 116662460

E-mail hello@melaforher.com

Social Media@melaforher