addisen_personal introdution
TRANSCRIPT
© Michigan State University, 2014
Service Sales & Marketing Intern Addisen Carino
Personal Introduction
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Background
• Fenton, MI • Family of Six
• Powers High School Class of 2012 • Michigan State University
• Eli Broad College of Business: Marketing • Senior: Graduating May 2016
• Interests • Multicultural Business Students • Intermural Sports: volleyball and soccer • MSU Athletics
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Professional Experience
• Enterprise Rent–A–Car: Customer Assistant Representative – Importance of Customer Service – Sparked Automotive Interest
• MSU: Resident Assistant, Mayo Hall – Efficient Communication – Team Cohesiveness
• GM: Service Sales & Marketing Intern- ACDelco – Enhancements to the RSC Program – Self Efficiency and Accountability
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Internship Project: Compass Tour Mystery Shop Dealer Scores
• Wenonah Handschu and Tamika Walker • Condense Mystery Shop Score Data into individual
Dealership Reports – Dealers can see exactly where they need to improve
• Reports will be given to Dealers at the Compass Tours – Incorporate RSLE initiatives to areas they need to improve
4-8 Hours / Week
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Internship Project: MYCS SEO
• Tom Marciw, Eric Wortman, Eric Eaton, Joe Goers, and Brian McGuire
• Investigate service terms associated with “oil”, “batteries”, and “brakes” – Where do Certified Service offers rank on Google, Bing, or
Yahoo search? • Where do our competitors rank?
– How does their site differ from ours?
• Develop recommendations to which areas of our site could use new or updated content related to SEO
2-4 Hours / Week
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Internship Project: Digital Dashboard
• Kathleen Murawski • Assess Dealer Cobalt Sites utilizing the Digital Action Plan
– Are they leveraging the Certified Service Digital Marketing Guide? – Is their mobile site optimized? – Is their Certified Service Home page personalized?
• Create a Digital Dashboard for the Dealers – Digital Action Plan results – Suggestions for how Dealers can improve their Certified Service
pages
1-3 Hours / Week
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Internship Project: RFQ Video Content
• Chris Brandt, Matt Gibson, Leo Burnett • Video and digital content to be used within dealerships
for RSLE – Waiting room TVs, iPad, courtesy vans, etc.
• Support in assessing RFQs between vendors – Fully review and summarize each quote – Identify what video content is needed in each RSLE zone – Possible incorporation into Tier 3 content library
3-5 Hours / Week
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Work Load Overview
Remaining 9 weeks End date: July 31st
Mystery Shop Scores
SEO Project
Digital Dashboard
RFQ Assessment
Other Meeting
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What I Hope to Gain
• Opportunity to apply class material to “real life” situations • Better sense of confidence while in the office
– Be a stronger intern – Speak up more in meetings – Share my ideas and insights
• Expand my knowledge of GM – ACDelco vs. Certified Service – Dealership side of the business – Become exposed to different management styles and team
cohesiveness