additional lesson 1

8/13/2019 Additional Lesson 1

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AQA GCSE Media Studies

Unit 1 Investigating the Media

Exam Topic: Promotion and Marketingof Video Games

Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use ZigZag Education, 2013 1


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Starter

How many celebrities can you think of who endorse videogames?

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Dyers theory proposes that:

Celebrities are constructed and artificial

They are constructed by the music industry why?

X Factor is a great example of how a celebrity can be constructed.

Can you name any other programmes which develop celebrities?

Richard Dyers Star Theory

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Another way for a celebrity to generate income is to endorse a videogame.

They can lead to a successful franchise, e.g. Tiger Woods PGA Tour,

whichhas been released every year since 1998.

OR

They can fail completely, e.g. David Beckham Soccer which was releasedin 2001. Rage, the developer and publisher, signed Beckham on athree-year contract for a vast amount of money. However, being upagainst Pro Evolution Soccerand FIFAwas suicide. The game receivedawful reviews, it bombed and Rage spiralled into debt and eventually

went bankrupt.

Celebrity Endorsement

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Pokmon One Directionhttp://www.youtube.com/watch?v=QkVAtpUTsaw#t=35

Pokmon Blackand Pokmon White were the second main-series games tohit the Nintendo DS and brought a lot of innovations to the well-establishedseries. Sadly, the inclusion of Simon Cowells collection of teen heartbreakersOne Direction in the advertising campaign was not one that existing fans ofthe series would have wanted. Pokmonis a well-structured RPG gamepackaged as a kids game. As a result, it can be played very simply byyoungsters who are fans of the TV series, but can also offer a more in-depth

gaming experience for older gamers. It is the latter of these two groups whowill always come under scrutiny for playing this kids game and theseadverts will do nothing to help them. Before seeing these ads I had neverbeen ashamed to admit I was still a Pokmonplayer. That has now changed.

http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/

Failed elebrityEndorsed Campaigns

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http://www.youtube.com/watch?v=QkVAtpUTsawhttp://www.youtube.com/watch?v=QkVAtpUTsawhttp://www.youtube.com/watch?v=QkVAtpUTsawhttp://www.youtube.com/watch?v=QkVAtpUTsawhttp://www.youtube.com/watch?v=QkVAtpUTsawhttp://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://www.youtube.com/watch?v=QkVAtpUTsaw


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The Sims: Showtime Katy Perry

http://www.youtube.com/watch?v=yd-4Bduagsk

For the latest expansion to this popular character-builder series, The Sims,players were invited to turn their average Joes into household stars. An

exciting idea, but EA foolishly thought that they would need a celebrityendorsement to sell this idea. A series thats still thriving as well as The Simscan only be cheapened by a strategy like this, and that is exactly whathappened here. The developers chose to use Katy Perrys 'rags to riches'story to illustrate the kind of lives players could forge for their characters inthis latest addition. Though Perry undoubtedly has the stature to attract

some new players to the game, EA have actually betrayed the core mechanicof the game by including her. The Sims has always been about making yourown unique lives for your characters. Now players will instead be trying toemulate Perrys story, something that cheapens the classic Simsformula andwill disappoint long-standing fans of the series.

http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/

Failed Celebrity Endorsed Campaigns

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http://www.youtube.com/watch?v=yd-4Bduagskhttp://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/http://www.youtube.com/watch?v=yd-4Bduagskhttp://www.youtube.com/watch?v=yd-4Bduagskhttp://www.youtube.com/watch?v=yd-4Bduagsk


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Another way for celebrities to make money is to have their

songs included on this type of game.

Some bands even have their own dedicated editions!

Metallica

Van Halen

The Beatles

AC/DC

Why do people like to play this type of game?

Guitar Hero / Rock and

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Who would you choose for a new game in this style?

Discuss in pairs.


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Put together a pitch for your celebrity-endorsed video gameusing the template you will be given.

You will then pitch to a partner and they will give your idea arating out of 10.


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Make a cover for the video game.

You can download and print images from the internet toconstruct your cover.

Make sure it has a slogan and appropriate reviews to attract

the audience.


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Plenary

Swap your cover with a partner.

Discuss improvements you could make.

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Homework

Complete cover.

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