Corporate Presentation

May, 2015

What is Addo? -  Addo in Latin means: to add, to bring, to join, to cause, to inspire…

-  Addo International. LLC is based in Miami, Florida and was founded in 2014 by Enrique R. Felgueres Jr.

-  Addo is a B2B Content & Communication Management System

specifically designed for the Global Luxury & Experiential Travel Industry.

-  Addo was created to solve the current challenges that both travel

suppliers and travel advisors face on a daily basis with regards to the management, distribution and use of travel related content. In addition, Addo streamlines the communication channel between travel suppliers and advisors.

Analysis of the Current Challenges: Luxury & Experiential Travel Suppliers create amazing, fresh and relevant content on an ongoing basis. By content we mean photos, videos, electronic brochures, fact sheets, offers, promotions, news related to the supplier, news related to the destination where the supplier is based, tips, maps, etc. They understand the importance of sharing these contents with Luxury & Experiential Travel Advisors. First Challenge: Travel Suppliers distribute their contents to Travel Advisors mainly via email and they acknowledge the challenge of keeping a complete and updated database of Travel Advisors because the industry is in constant evolution. As a result of this problem, they constantly get bounced emails as well as emails that end up in the spam folder of the recipient. Second Challenge: Travel Advisors receive an average of 200 emails on a daily basis from Travel Suppliers, so they are overwhelmed and don’t know how to manage this tremendous amount of content. As a result of this, in most cases they end up deleting the emails that they receive from suppliers without even opening them.

Analysis of the Current Challenges (continued): Third Challenge: Even if Travel Advisors where to open the emails that they receive from Travel Suppliers, they face the challenge of not knowing where to store and how to classify them, and more importantly, how to find the information when they need it. Fourth Challenge: In most cases, Travel Suppliers share their contents in closed formats such as PDF’s. As a result of this, it is a challenge for Travel Advisors to be able to edit them so that they can add their logos, contact information, look & feel, etc. So…. the end result is a very frustrating experience for Travel Suppliers because they invest great amounts of time, money & resources to produce their content and they are not able to get results from these efforts. It is also a very frustrating experience for Travel Advisors because they spend time deleting emails on a daily basis knowing that they are missing on the opportunity to use the content shared by travel suppliers for many purposes such as: training, marketing, trip proposals, etc.

Analysis of the Current Challenges (continued): Travel advisors greatly appreciate the way travel suppliers constantly pamper them with their face to face sales calls at their offices, invitations to cocktail parties, dinner events, educational trips, etc. However, they strongly believe that in order to be able to: -  Learn all the specific details of the products and services offered by

the suppliers. -  Get updated information on offers & promotions from travel

suppliers.

-  Promote the products & services of travel suppliers to their contacts & clients in the travel agency website, social media, direct email campaigns, newsletters, etc.

-  Produce professional trip proposals & final travel documents.

They need to have access to a central, unbiased, intuitive platform where they can search, compare and use content supplied by luxury & experiential travel suppliers on a worldwide basis.

The Solution: Welcome to Addo!!! After years of extensive research and analysis, we have designed a one stop, user friendly concept with powerful technologies that allow us to deliver the best solutions for the luxury & experiential travel industry covering all aspects related to content & communication management. Addo brings together global luxury & experiential Travel Suppliers & Advisors in a unique, unbiased, central platform with unique tools that will: -Minimize the need of travel suppliers to constantly send email campaigns to travel advisors. -Save time & increase productivity for both Travel Suppliers & Travel Advisors. -Empower travel advisors to search for travel related content, to learn, to compare and to use the content for promotional purposes in social media platforms, travel itinerary proposals, document generation, uploads to websites, etc. -Streamline communication between Travel Suppliers & Travel Advisors. -Etc., etc., etc…..

Addo’s Ecosystem: a) More than 7,000 Global Luxury & Experiential Travel Suppliers in the following categories:

-Independent Hotels -Chain Hotels -Tour Operators -Cruise Lines -Destination Management Companies -Airlines -Rail Carriers -Tourism Boards -Sales & Marketing Companies -Travel Service Providers

b) More than 40,000 Global Luxury & Experiential Travel Advisors

Travel Advisors Tools: -Travel Suppliers Directory with contact information of more than 7,000 travel suppliers around the world. -Luxury & experiential travel related editorial content. -Travel industry news. -Travel resources (currency exchange, visas information, weather, etc.) -Offers & Promotions search engine. -Travel supplier content search engine. -Hotel compare tool. -My favorite travel suppliers tool. -Travel supplier content generator (itinerary proposals, newsletters, email campaigns, uploads to travel agency website, etc.). -Tool to publish travel content in social media (Facebook, Twitter, Instagram, Pinterest, You Tube, etc.). -Communication tools (coming soon). -App for iPhone, iPad and Android devices (coming soon). -Link to Umapped (coming soon). -Link to Alanna Customer Relation Management system (coming soon).

Travel Suppliers Tools: - Tool to seamlessly add, delete and modify travel content into Addo (photos, videos, fact sheets, electronic brochures, news related to the supplier, news related to the destination, offers, promotions, room layouts, maps, tips, etc.) - Travel Advisors Directory with contact information of more than 40,000 travel advisors around the world. - Luxury & experiential travel related editorial content. - Travel industry news. - Travel resources (currency exchange, visas information, weather, etc.) - Offers & Promotions search engine. - My favorite travel advisors tool. - Option to tag specific communications to travel advisors by name, city, country, region, network affiliation, etc. - In depth analytical reports. - Communication tools (coming soon). - App for iPhone, iPad and Android devices (coming soon). - Templates for document generation (coming soon). - Content Management System (coming soon).

Thank You!!!!!

www.addo.com efelgueres@addo.com

Tel. USA: +1 786 838-2018 Tel. Mexico: +52 1 55 54549728