adduplex pitch deck (november, 2013)

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Alan Mendelevič Founder & CEO [email protected] | @ailon The place to go for Windows Phone and Windows Store app marketing

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Page 1: AdDuplex pitch deck (November, 2013)

Alan MendelevičFounder & CEO

[email protected] | @ailon

The place to go for

Windows Phone and

Windows Store app marketing

Page 2: AdDuplex pitch deck (November, 2013)

“My downloads were great for

a couple of days and then

they just dropped :(“

Page 3: AdDuplex pitch deck (November, 2013)

“Microsoft is doing nothing

to promote apps by

independent developers”

Page 4: AdDuplex pitch deck (November, 2013)

“ZOMG!! I’ve spent

4 months on this

game, but I only

get a few

downloads and I

don’t know what

to do!”

Page 5: AdDuplex pitch deck (November, 2013)

Empowering developers

to help each other.

Page 6: AdDuplex pitch deck (November, 2013)

Step 1:

Create an ad for your app

Step 2: Place a line of

code into it and start

advertising other apps

Step 3:

They promote yours in return

Page 7: AdDuplex pitch deck (November, 2013)

Developer Testimonials

Thank you, as always, for AdDuplex. It's one of the top 10 things I wish I

had thought of & done first.

I'm really thrilled about your ad network, my downloads

increased massively since I'm using AdDuplex.

AdDuplex allowed me to, in a sense, put my marketing on

autopilot and let me work on new apps…

I really like this service so far and hope you

continue to grow. I will recommend AdDuplex to

other fellow Windows Phone developers.

Cool, @AdDuplex couldn't have made it easier to setup

my account and implement the ad control. Nice job!

AdDuplex is a Hit!

We <3 AdDuplex. :)

Fantastic. I will renew the Slice and Throw right now anyway, ecpm on that

from pubcenter and the number of clicks I get from you make it worth it.

Page 8: AdDuplex pitch deck (November, 2013)

Where’s the money?

You show

You get

Page 9: AdDuplex pitch deck (November, 2013)

Specialized

sites

Discovery

services

Ad space utilization

Reach

Traditional ad

networks

In-house

ads

Maximum ad space utilization and reach

Page 10: AdDuplex pitch deck (November, 2013)

AdDuplex as a Fallback Solution

Smaato: “Worldwide, the average ad network fill

rate was 10% in Q3 2011”

“AdDuplex +

pubCenter is a

winning recipe”

JC CimetiereDirector

Product Management

Windows Phone

Microsoft

Page 11: AdDuplex pitch deck (November, 2013)

Current Stats

4,500+Active Published Apps

25,000,000+Ads Served Daily

1:5Windows 8 vs. Windows Phone

#1Largest independent ad network on WP and Windows 8

Page 12: AdDuplex pitch deck (November, 2013)

2012 AdDuplex growth

11x3.7x

Page 13: AdDuplex pitch deck (November, 2013)

As seen on …

… and more

Page 14: AdDuplex pitch deck (November, 2013)

#4 in mindshare across ALL platforms

Page 15: AdDuplex pitch deck (November, 2013)
Page 16: AdDuplex pitch deck (November, 2013)

”We have been watching AdDuplex

for close to two years and were really

impressed with the progress the team

made”

”AdDuplex has played an important

role in our ecosystem by giving

developers valuable promotional

tools, so we’re pleased to see the

company earning recognition from

investors”

Poised to succeed

Todd Brix

general manager

Windows Phone Store

Microsoft Corp.

Petras Mičiūnas

Partner

Practica Capital.

Page 17: AdDuplex pitch deck (November, 2013)

Alan Mendelevich (Founder and CEO)• Expert in Windows Phone/Windows technology and ecosystem

• 15 years of product experience

• Extensive network in the developer community.

Paulius Norkus (CTO)• Microsoft Certified Software Developer

• Worked on the AdDuplex back-end for the past 2 years

+ 3 developers, 1 sales manager

Page 18: AdDuplex pitch deck (November, 2013)

6,000 mobile developers:

Android most popular,

iOS most profitable,

Windows Phone most ‘next’

Page 19: AdDuplex pitch deck (November, 2013)

AdDuplex.com | [email protected] | @AdDuplex

Help your fellow developers,

portfolio companies and partners

succeed on the Windows Phone

and Windows platforms!