adduplex pitch deck (november, 2013)
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TRANSCRIPT
Alan MendelevičFounder & CEO
[email protected] | @ailon
The place to go for
Windows Phone and
Windows Store app marketing
“My downloads were great for
a couple of days and then
they just dropped :(“
“Microsoft is doing nothing
to promote apps by
independent developers”
“ZOMG!! I’ve spent
4 months on this
game, but I only
get a few
downloads and I
don’t know what
to do!”
Empowering developers
to help each other.
Step 1:
Create an ad for your app
Step 2: Place a line of
code into it and start
advertising other apps
Step 3:
They promote yours in return
Developer Testimonials
Thank you, as always, for AdDuplex. It's one of the top 10 things I wish I
had thought of & done first.
I'm really thrilled about your ad network, my downloads
increased massively since I'm using AdDuplex.
AdDuplex allowed me to, in a sense, put my marketing on
autopilot and let me work on new apps…
I really like this service so far and hope you
continue to grow. I will recommend AdDuplex to
other fellow Windows Phone developers.
Cool, @AdDuplex couldn't have made it easier to setup
my account and implement the ad control. Nice job!
AdDuplex is a Hit!
We <3 AdDuplex. :)
Fantastic. I will renew the Slice and Throw right now anyway, ecpm on that
from pubcenter and the number of clicks I get from you make it worth it.
Where’s the money?
You show
You get
Specialized
sites
Discovery
services
Ad space utilization
Reach
Traditional ad
networks
In-house
ads
Maximum ad space utilization and reach
AdDuplex as a Fallback Solution
Smaato: “Worldwide, the average ad network fill
rate was 10% in Q3 2011”
“AdDuplex +
pubCenter is a
winning recipe”
JC CimetiereDirector
Product Management
Windows Phone
Microsoft
Current Stats
4,500+Active Published Apps
25,000,000+Ads Served Daily
1:5Windows 8 vs. Windows Phone
#1Largest independent ad network on WP and Windows 8
2012 AdDuplex growth
11x3.7x
As seen on …
… and more
#4 in mindshare across ALL platforms
”We have been watching AdDuplex
for close to two years and were really
impressed with the progress the team
made”
”AdDuplex has played an important
role in our ecosystem by giving
developers valuable promotional
tools, so we’re pleased to see the
company earning recognition from
investors”
Poised to succeed
Todd Brix
general manager
Windows Phone Store
Microsoft Corp.
Petras Mičiūnas
Partner
Practica Capital.
Alan Mendelevich (Founder and CEO)• Expert in Windows Phone/Windows technology and ecosystem
• 15 years of product experience
• Extensive network in the developer community.
Paulius Norkus (CTO)• Microsoft Certified Software Developer
• Worked on the AdDuplex back-end for the past 2 years
+ 3 developers, 1 sales manager
6,000 mobile developers:
Android most popular,
iOS most profitable,
Windows Phone most ‘next’
AdDuplex.com | [email protected] | @AdDuplex
Help your fellow developers,
portfolio companies and partners
succeed on the Windows Phone
and Windows platforms!