ADELE 21

BACKGROUND

• 21 is the second studio album by Adele.• Released on 24 January 2011 in the UK • Its name was the age of the singer during its production.• The album explores themes of anger, revenge, heartbreak,

self-examination, and forgiveness.• Adele began writing 21 in April 2009• The album topped the charts in more than 30 countries and

has appeared in the Guinness World Records. • The United Kingdom's best-selling album in the 21st century,

it had a 23-week at top of the UK Albums Chart and is the longest time for a female solo artist.

• Rolling in the Deep, Someone like You and Set Fire to the Rain became worldwide number-ones.

GenreThe genre is Soul and this is

shown in the key conventions used.

Key conventions that have been used:

• Monochrome effect on both the image and the title.

• Having the main artist being the main focus of the cover.

However having a attractive female artist on the front cover can also be a convention of

the pop genre.

Target audienceI think the target for this is for young

adults and adults as it is a sophisticated digipak which only shows the main artist and clearly shows the

genre.

CD / VINYL COVERIn the foreground is the

artist, to clearly state whose album it is, with her eyes

shut and this is a key convention of soul music artists being on the front

with no special effects and a plain background.

In the background is a grey clear backdrop that allows the artist to again be the

main focus of the CD/ Vinyl cover. The text shows who the artist is as well as the

albums name in a clear easy to read way but does not

take the focus off the image of the artist.

The representation shows Adele in a reflective mood

which represents to the audience that her songs will

reflect this. This also represents the soul genre as the monochrome setting and

the way she is posed.

As the colours are in monochrome it shows the

genre of the music . Although having 21 written in green draws attention to

the album covers name.

It makes the artist look upset or deep in thought.

Which connotes to what the music is about.

The artist looks attractive and smart on the cover as it has a close up of her face.

Therefore you see the emotion of the artist.

CD BACK COVER AND SPINE

In the foreground is the artist

Again she has no special effects and a plain

background however it is a darker image with her eyes

open. In the background is a black backdrop that lets the artist merge into the background to again be the main focus

of the CD/ Vinyl back cover. The text shows all of the

tracks on the CD and Vinyl, in the same font as the title

on the front cover. The barcode and the record

label are shown in the foreground at the bottom

and show who has the rights for the music and the

barcode shows it is a official music record. As the colours are in monochrome it shows

the genre of the music . However it has darker colours on the background to take the

primary focus away from the artists face.

The representation shows Adele staring, thus breaking the forth wall and this again represents feeling from the

artists face however the primary focus is the text.

Having the artist again on the back reinforces the

emotion which would be on the songs as emotion is portrayed on the artists

face.

The artist looks attractive and smart on the cover as it has a close up of her face.

Therefore you see the emotion of the artist again however this time with her

eyes open.

INSIDE CD BOOKLET & DISKThe inside cover is a repeat

of the CD front cover. Looking at the CD Disk you can see

the colour of the front covers letters ‘21’ is repeated with a while chalk like text across it

with the title of the album across it.

Having a green background and the number 21 in the foreground attracts your

attention to the white writing.

The bright green used on the disk makes it stand out but use sophisticated and subtle

colours, rather than the a fluorescent green, associated with the pop genre, that attract

the audience to the disk.Using the white writing

RepresentationThe representation is the

disk being the primary focus as the colours stand out,

being the only colour on the actual cd case; inside and out. This means it could

represent the pop element that Adele portrays.

Connotation

The bright colours used on the disk makes it stand out but use sophisticated and subtle colours that attract

the audience to the disk and let the audience identify whose artists CD this is. Therefore this is a key

convention within the soul music genre but shows the

subtle pop influence by using a bright colour.

The denotation simply shows a green CD Disk and a white 21 written on the front of it.

However the disks connotations present to the audience the pop element that is interwoven into the soul conventions. So the

subtle cover of the booklet contrasts with the CD cover thus leading it to be noticed

more.

VINYL, VINYL BACK COVER, AND CD POCKET

Looking at the vinyl and the CD pocket the conventions shown in her CD is repeated in both products thus her audience being

able to identify her products.

The only difference being the close up image on the CD pocket that again shows

the artist’s face and emotions.

REFLECTION

Through this research I have learnt the key conventions of artists products are repeated across the forms of media used. I have also learnt that throughout this the soul genre is shown with subtle aspects of pop. This is what I will need to incorporate in my own digipack to create a realistic pack.• Creating a digipack that implies to the audience

the genre through the use of colours, representation and connotation is how I must go about creating mine.