adforum case studies for the month of december 2013
DESCRIPTION
Discover our selection of advertising media cases for December 2013: the best of creativity in communications operations worldwide.TRANSCRIPT
DECEMBER 2013
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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site
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DECEMBER 2013
BrandsMimi Foundation SwebusAction contre la FaimSony
Business SectorsPublic InterestNGOTransportMobile Phones
Media/ChannelsStuntDigitalAmbient/OutdoorCinema
This month, discover the following…
AgenciesLeo Burnett FranceÅkestam HoltTBWA\ParisCrispin+Porter Bogusky
DECEMBER 2013
Public Interest
If Only for a second: Break in a life of cancer patients
A unique makeover experience
Mimi Foundation is convinced that cancer must be fought not only on the medical front but through the well-being and optimism of patients. They have to struggle with the physical suffering and the emotional stress even in the eyes of their relatives. Leo Burnett France who have supported the foundation for the past 4 years, have come up with the idea of offering the patients a break and a short moment of escape through a unique makeover experience. 20 patients have participated in a special photo…
DECEMBER 2013
Click on image to watch the complete case
DECEMBER 2013
PUBLIC INTEREST, NGO
A unique makeover experience
If Only for a second: Break in a life of cancer patients
Advertise from your competitors failings
Comparative operation
With the winter, trains are often delayed or cancelled due to the weather conditions. Swebus, which is Sweden’s most punctual public transport, has taken here the occasion to “steal” customers from the railroad company in creating the “SWEBUS TRAIN SWITCH”. If your train is late or even canceled, customers are rewarded with discounted bus rides. The discount coupon was created on the number of minutes the train was late and accessible through a web-app…
TRANSPORT
DECEMBER 2013
Click on image to watch the complete case
DECEMBER 2013
Advertise from your competitors failings
Comparative operation
TRANSPORT
Follow the campaign along the subway platform
The Subway petition
Action against Hunger and TBWA Paris, reminds us the danger of being a humanitarian worker. In 2006 the association had to leave Sri Lanka after the murderer of one of its workers. You can follow the story along the different billboards, finally to be invited to support their action to protect the humanitarian workers by signing a petition on the last billboard…
DECEMBER 2013
PUBLIC INTEREST, NGO
SEE THE COMPLETE CASE
DECEMBER 2013
Follow the campaign along the subway platform
The Subway petition
PUBLIC INTEREST, NGO
MOBILE PHONES
Sony has profited from the “Skyfall” preview in Swedish movie theaters by promoting its new Xperia Acro S. model thanks to this stunt operation. Free drinks were offered to the spectators before they entered the cinema. An interactive commercial then explained the competition and made a hidden waterproof telephone buzz inside one of the free soda cups…
DECEMBER 2013
Stunt operation in cinemas
Sony pranks the public
Click on image to watch the complete case
Sony pranks the public
Stunt operation in cinemas
DECEMBER 2013
MOBILE PHONES
Last month showcase
(To see last month’s selection, click HERE) DECEMBER 2013
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DECEMBER 2013