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ADHESION OF WINE PRODUCERS TO

ECO-PROWINE PROGRAM

Gianni Trioli, Vinidea (Italy)

4 of june 2014

MAIN PRINCIPLES

Though to be accessible to small-medium wineries

Low cost (free for pilot wineries);

80/20 rule: indicates the major improvement tracks

Evaluation tools tailored on full cycle enterprises (grapegrowing – winemaking – packaging), but usable by others (vinegrowers, cooperative, négoce ...)

No certification by third parties

Label indicates the adhesion to the project and the continuous improvement process

EU dimension

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FIRST STEP

QUICK ASSESSMENT

On-line tool

Registration / Free

Limited number of questions

First general overview : specific

consumptions, position over benchmark

Decision on the opportunity to join the

program

SECOND STEP

DETAILED ASSESSMENT

Fee payment (not for pilot wineries)

On-line tool

Full questionnaire (about 100 questions), including

economic and social issues

Indicators on most inputs vs. Benchmark

Environmental indicators (AIR, WATER, SOIL)

Global indicator vs. benchmark

Positive rating for label

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SECOND STEP

THIRD STEP

IMPROVEMENT PLAN

Identification of most critical points

Research of possible improvement

strategies

Good practice showcase on project website

Coaching service by partners (only pilot

wineries)

Implementation of good practices

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FOURTH STEP

LABEL REQUEST

Formal request by winery

Validation by project partners

Deep analysis of data provided

Revision of wrong data

On-line control of most relevant data

Random on-site visits

FIFTH STEP

PROMOTION

Winery specific page on www.ecoprowine.eu

Use of the label on winery documentation

Join communication and promotion to buyers,

traders, opinion leaders

Proselytism toward other wineries

Increased recognition at EU level

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Answer to the highest possible number of questions (when no answer, an high value from benchmark is automatically used)

Obtain a score of Global Indicatos above the minimum value from benchmark

Answer positively to some economic and social questions

Answer validation requests from project partner (provide copy of documents, details and explanation on declared values, etc.)

Host potential random audits w. Collaborative attitude

Receive official approval and IPR right of use agreement

Download the label file(s) with the specific winery code

How to obtain and use the label ?

FIRST EVALUATION X1 < μ1+σ1Threshold

for label

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� Winery assessment is done every 2 years� The right of use of the label is confirmed only if the winery

demonstrates further improvement of its sustainability level� After 2 years, the winery is invited to repeat the detailed

assessment� After validation of data provided, to keep the label the winery

must:o Obtain a value of global indicator which is at least 10% lower o Lower than the new benchmark thresholdo Have improved in at least 3 out of 6 indicators (water FP, carbon FP,

global cost, air, water, soil) o Have improved in at least one of the economic and social issues

� If one of these conditions is not satisfied, the right of label use is not confirmed

How to mantain the label ?

FIRST EVALUATION X1 < μ1+σ1

FOLLOWING EVALUATION X2 < 0.9 X1 ; X2 < μ2+σ2

Thresholdfor label

Thresholdfor label

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� To obtain the label, the reference benchmark is built on the data of 2 years before

For instance, if the winery evaluation is done at June 2014,

o the data used for the evaluation are referred to the previous vintage (May 2012 - April 2013)

o The benchmark for threshold will derive from data of the vintage May 2011-April 2012)

� For the first period, the values are obtained from the analysis done on the pilot winery group, and referring to the period May 2011-April 2012

Reference period & benchmarking

PILOT WINERIES

� Dutieso Sign a Voluntary Agreement o Perform detailed assessment for vintage May 2011 – April 2012

(data for benchmark, questionnaire)o Check the web tool to identify bugs and malfunctioningo Perform detailed assessment for vintage May 2012 – April 2013 (on-

line)o Implement good practices finalized to sustainability level

improvemento Perform again detailed assessment for Vintage May 2013 – April

2014 to quantify their improvement

� Advantages o No chargeso First in EU to use the labelo Coaching service from partners

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PILOT WINERIES

• 105 wineries from different EU countries

• Pilot winery group still open, with preference for:• France

• Portugal

• Estern Europe

THANK YOU

gianni . t r io l i@vin idea. i t

info@ecoprowine.eu