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Adi Tene Nathan January 2015 WMC 2015 - Israel

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We are a small typically Israeli family that came from all over, with different opinions, tastes and priorities but we all focus on the same goal: to support you with cutting edge marketing. At this point I would like to introduce the family members our winning team for your success: Hedva Levi Kali (manager), Milca Trestman and Mati Mali (graphic designers), Hagit Levi (Project coordinator-Central region, Education & Research), Nina Greenboim (Projects Coordinator - Northern region), Einat Bahat (projects coordinator - southern region), Yanina Rivkin (Website development and administration), Anna Reisel (translation, editing and copywriting in English) Esther Lachman (translation and editing) It All Starts Here

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In all our materials, we emphasize KKL-JNF and the KKL-JNF brand as a key element in Israel, in all the latest marketing topics: Sustainable environments R&D Renewable energy Sharing information with other countries with environments similar to ours.

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We stress the major role our achievements play for the benefit of all of Israel's residents, including: Disadvantaged populations The periphery Ethnic minorities. We emphasize the contribution of our work to the economy, quality of life, society and the environment.

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You are our target population and we want to attract your interest and enrich you with information regarding KKL-JNF activities. Our Work is constantly being upgraded with new content, technology and visibility.

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Content All the products are a result of our professional teamwork: research, ideas, creativity, writing, translation. All focus on being authentic, interesting, attractive, creative, useful and up to date; to present you the best product for your needs. We focus on activities both in Israel and abroad: what KKL-JNF contributes to the world in its fields of expertise. Some of the materials have been specifically requested, such as translations or focus on specific content. The various KKL-JNF offices use these materials as is or as background, raw materials for local use to improve the marketing and fundraising system.

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Content Selected Samples We prepared comprehensive marketing materials: - Summer 2014 Operation Protective Edge.Operation Protective Edge - December 2010 Mount Carmel - Israels worst ever WildfireMount Carmel - Israels worst ever Wildfire These materials have been used by all KKL-JNF offices in Worldwide campaigns.

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Technology We reach you via various contemporary channels: Newsletter (Hot Issues for your Attention, Season Specials)Hot Issues for your AttentionSeason Specials Mails Website (will elaborate later) Hard Production

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Visibility Our materials, aim to respond to all user needs with the latest marketing tools, expressed in the design, headings, colors, fonts, photos, packaging exciting, while maintaining the brand.

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We create links between different countries around common topics of interest in order to: Enrich with ideas Shorten time and save money Introduce marketing initiatives Create the feeling that we are all part of a larger plan Thanks to USA and Belgium

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The Partnership Site is our marketing platform and it serves all the people at KKL-JNF that are involved in marketing and fundraising for KKL-JNF in Israel and abroad. We transformed and modernized the website and improved its user-friendliness and the effectiveness of searches. All the various sections on the site are now connected so that searches produce results and links from the different sections.

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We enhanced our marketing pages, which can now be produced online and are clearer, easier to use and connect the various information sources. available 24/7 throughout the year updated on daily basis wide variety of materials (gift ideas, full productions, texts related to KKL-JNF core subjects, useful designs (brochures, maps, posters, exhibits, holiday designs), presentations, entire sections that provide materials focusing on a specific subject. We are happy to provide Technical support and Instructions to all of you who chose to make their life easier by using it. http://hanof.kkl.org.il/partnership/