adidas bring it on ad campaign - wordpress.com · 2017-12-08 · adidas bring it on ad campaign....
TRANSCRIPT
Inspiring Dedication From WithinAdidas Bring It On Ad Campaign
ORIGINAL CAMPAIGN A Closer Look
BrownKeeps the ad undistracting from the subject.
BlackIs found in the font, logo, subject’s clothes, and shadows.
Color
Slab SerifFont
Typography
Distressed grunge look
Single Subject focused in the front.
Design
Single Action Focused in background
CAMPAIGN REMAKE A Closer Look
BRINGIT ONBRINGIT ON
ColorBlueUsed in the background of the pool
BlueUsed to match subject
BlackFound in subject’s uniform and logo
BRINGIT ON
Typography
Slab Serifsame font as the original ad
Single PhraseUsed to draw attention to
BRINGIT ON
DesignSingle Subject FocusCentered Subject
ORIGINAL CAMPAIGN A Closer Look