adidas infinitex info

SWIM TECH BOOKLETRevolutionary swimwear technology

SwimTechFit.indd 1SwimTechFit.indd 1 19.03.2008 17:03:45 Uhr19.03.2008 17:03:45 Uhr

adidas TECHFITTM POWERWEB

adidas TECHFITTM POWERWEB represents the besttechnology that adidas offers in premium functionalcompetition wear designed to give athletes a distinctpsychological and physological advantage.

HOW DOES IST WORK

adidas TECHFITTM POWERWEB Swimwear are high

compressive products which improve body posture.

Strategically placed Thermoplastic Polyurethane (TPU)

Powerbands link key body areas thogether and work

with the body to store energy through movement and

returning the body´s energy.

Improved

Reaction Time

Increased Turn

Effi ciency

Improved

Power


adidas TECHFITTM POWERWEB

THERMOPLASTIC URETHANE (TPU)

The highly elastic TPU bands support the naturalexpansion and contraction of the musculoskeletalsystem while performing. They provide elastic supportand performance enhancement of key sport-specifi c muscle groups.

CONSUMER BENEFITS

• major muscle groups are supported and maintained in a more upright position• less muscle fatique through greater effi ciency

ULTRASONIC LINE BONDING (USL)

Ultrasonic Line Bonding (USL) is a procedure whichuses ultrasonic technology to close seams on a garment.The seams are secured with a tape. Unlike in common garments, USL garments have no fl at seams and no seam allowance – as a result chafi ng is avoided.

CONSUMER BENEFITS

• increased skin comfort• reduced water drag• no chafi ng

LYCRA

Superior Compression through long lastingdurable Lycra Power Fabric for greater enduranceand enhanced core stability.

TEFLON

Tefl on fabric protector limits water absorbanceand dry quicker.


OVERVIEW INFINITEXTM FAMILY

• Chlorine Proof: INFINITEXTMPLUS does not break

after 500h in chlorinated water

• No bagging or sagging as a result of fi bre degradation

• Much higher retention and elongation compared to PBT

• High comfort

• Dry, soft hand feel

• Resistant to sun cream

• Perfect fi t and comfort in chlorinated water twice as long

• Outstanding power retention performance

• Outstanding resistance to fi bre breaks in chlorinated

water


• Superior moduals (power retention insures reduced

muscle vibration and muscle fatique)


water




water

• Ultra Soft hand feel

• Quick drying



• Outstanding resistance to fi bre breaks in chlorinated water

• Flat and light construction for quick drying


The INFINTEXTM+ fabric features 100% chlorine-

resistant due to a reduced bagging and fi bre

breakdown over time. With its high-temperature

tolerance it is easy to wash, dries quickly and

offers the swimmer comfort and performance

stretch.

HOW DOES INFINITEXTM+ WORK

CONSUMER BENEFITS

• Chlorine proof; INFINITEXTM+ plus does not break after

500 hours in chlorine

• No bagging or sagging as a result of fi bre degradation

• Much higher retention and elongation compared to PBT

• High comfort

• Dry, soft hand feel

• Resistant to sun cream

Chlorine Proof Period

100

80

60

40

20

0 100 200 300 400 500Rec

over

y (%

)

Infinitex™+

Chlorine Resistant Competitor

Hours of Exposure (3.5ppm at room temperature)

PBT

1 INFINITEXTM+ before test

2 Best competititve product

before test

3 INFINITEXTM+ after 505

hours in a chlorine

solution of 70ppm at

room temperature

4 Best competitive product

after 505 hours in a chlorine

solution of 70ppm at room

temperature

1 2

3 4


The INFINTEXTM label on an adidas swimwear

garment indicates that it has high chlorine-resistant

properties. These long-lasting attributes are the result

of a new innovative Lycra fi bre, made by Invista. The

fabric combines a soft feeling, perfect fi t and optimal

comfort for garments used in chlorinated water.

HOW DOES INFINITEXTM WORK

CONSUMER BENEFITS

• Perfect fi t and comfort in chlorinated water twice

as long



water

Power Retention Performance in 240 h Pool TestChlorine resistance

100

80

60

40

20

0 24 48 72 96 120 144 168 192 216 240Res

ista

nce

perc

enta

ge

Infinitex™

Conventional

Hours of Exposure

Resistance to Fibre Breaks in Chlorine Pool Test

300

250

200

150

100

50

0Tim

e to

firs

t Fab

ric

Bre

ak (h

ours

)

ConventionalConventional155

Infinitex™288

Fabric Types


The INFINTEXTMPOWER fabric provides compression to

support the performance of an athlete by reduced

muscle vibration and improved muscle recovery plus

superior protection against chlorine.

HOW DOES INFINITEXTMPOWER WORK

CONSUMER BENEFITS

• Perfect fi t and comfort in chlorinated water

twice as long

• Superior moduals (power retention insures

reduced muscle vibration and muscle fatique)

• Outstanding resistance to fi bre breaks in

chlorinated water.

Fibre Enlongation

2.0

1.5

1.0

0.5

0 10 20 30 40 50Pow

er in

New

ton 1.47 N Normal

Swimwear Fabric

Width in Percent

2.12 NInfinitex™Power


For the long haul.

This Lycra Fabric provides a beautiful soft and silky

hand feel combined with optimal fi t plus a 3 time

extended longevity against chlorine.

HOW DOES INFINITEXTMSOFT WORK

CONSUMER BENEFITS

• Great appearance

• Ultra-soft hand feel

• Resistant to sun cream and perspiration

• Quick drying


100

80

60

40

20

0 24 48 72 96 120 144 168 192 216 240Res

ista

nce

perc

enta

ge

Infinitex™

Conventional

Hours of Exposure


300

250

200

150

100

50

0Tim

e to

firs

t Fab

ric

Bre

ak (h

ours

)


Infinitex™288

Fabric Types


For the long haul.

This Lycra®fabric provides superior protection against

chlorine. The fl at and light construction offers

maximum comfort, optimal fi t and quick drying times.

HOW DOES INFINITEXTMLIGHT WORK

CONSUMER BENEFITS



• Outstanding resistance to fi bre breaks in chlorinated water

• Flat and light construction for quick drying

TNATSISER ENIROLHC EROLHC UA TNATSISER


100

80

60

40

20

0 24 48 72 96 120 144 168 192 216 240Res

ista

nce

perc

enta

ge

Infinitex™

Conventional

Hours of Exposure


300

250

200

150

100

50

0Tim

e to

firs

t Fab

ric

Bre

ak (h

ours

)


Infinitex™288

Fabric Types


BONDING

Bonding eliminates the discomfort associated with elevated seams and increases the resistance of the swimwear.

HOW DOES BONDING WORK

CONSUMER BENEFITS

• Bonded seams eliminates the discomfort associated

with elevated seams

• Increases the resistant of the swimwear

• No rubbimg seams on the skin


c 2008 adidas AG, adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.

CONTACTS

GLOBAL BUSINESS UNIT SWIM

Christine BarthBusiness Unit [email protected]

Andrea Löffl erSenior Product Manager BeachAndrea.Loeffl [email protected]

Sabine Maren EdererProduct Manager [email protected]

Melanie von PerfallProduct Manager Competition / Kids / [email protected]

GLOBAL BRAND COMMUNICATION

Manuela KuczCommunications [email protected]


adidas infinitex info

Documents

chlorinated water perfect

chlorinated water flat

bre breaks

skin comfort

swimmer comfort

higher retention

reduced muscle vibration

pbt high comfort dry