adidas

By: Antonia HuangTXC-98

Joan Chandler

Adolf “Adi” Dassler• The adidas name was created in

1948– Combination of his nickname “Adi”

and 1st syllable of his last name “Dassler” ∴adidas

• He trademarked the Three Stripes as the adidas logo

• He developed the first shoes specialized for soccer and track and field in 1925 with spikes and studs (cleats)

In the beginning…

• His goal was to provide every athlete with good quality equipment– Adidas gained popularity as

people saw famous athletes wearing his products

– ie: German Soccer Teamwinning the World Cup, Jesse Owens, Muhammad Ali, Max Schmeling,etc.

• Adi Dassler made his 1st pair of athletic shoes in 1920 -He was only 20 years old

• Adi Dassler had three guiding principles when developing products: – produce the best shoe for the

requirements of the sport– protect the athlete from

injury– make the product durable

• Adi Dassler died in 1978 at the age of 78• Adi’s son Horst carried on the adidas

company• In 1989, the adidas company becomes a

corporation “Aktiengesellschaft”, but keeps its family ownership.

• Adidas bought Reebok in 2006• Adidas is currently selected as the Official

Sportswear Partner for the Beijing 2008 Olympic Games.

Adidas Products• Shoes, Apparel, Accessories– Basketball– Soccer– Golf– Fitness– Liesure– Etc.

The End!