adidas sports footwear - competition social media analysis
TRANSCRIPT
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Adidas COMPETITOR ANALYSIS
Footwear – 2017 - Pakistan
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Competitor’s Social Media Statistical Analysis of Competitors
8,369,839 Fans 18,607,176 Fans 132,217 Fans15,121,155 Fans
743k Followers 1.56m Followers 8,575 Followers1.42m Followers
1.3m Followers 5.9m Followers 145 Followers5.4m Followers
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- Nike is majorly focusing on Marathon that happens in US especially.
- Celebrity endorsements can be seen in different posts on Nike’s page.
- They are mainly focusing on the theme of Sports rather than Gyn.
- They also did the live Facebook session during the NBA tournament.
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- Their major content theme is Gym.
- Inspirational captions are going alongside the Pictures with people doing Exercise.
- Boxing theme has also been followed.
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- Puma is focusing the college going young adults.
- They are not posting so much, they post once in a while.
- The major theme of their posts are “Running Streets”.
- The Weeknd (Singer) can be seen in their latest posts.
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- Cat is posting about “Pakistan”. They have heir own website as well as Facebook page to facilitate Pakistani customers.
- They are promoting their new shoes as well as in caption they have also mentioned the price of those shoes.
- They are the only footwear brand who are actively replying to the comments they are getting on their posts.
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Website Analysis(October 2017)
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Nike (Website Analysis)Source: Similarweb.com
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Reebok (Website Analysis)Source: Similarweb.com
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Puma (Website Analysis)Source: Similarweb.com
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CAT (Website Analysis)Source: Similarweb.com
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