Adir Regev

What we’re going to talk about

Mobile PPC

Why Go Mobile

Where to start

Targeting

Ads Types

Landing Pages

Ad Networks

About Us

• Google Certified Partners• Facebook Authorized Resellers

• What we do:– Focusing on “Performance Marketing”

• Search Engines Marketing• Social Marketing• Web Analytics • User Interface Optimization

– We are also doing other buzz words ☺☺☺☺

• Specializing in Large and Complex Projects & Organizations

• Media Management – Search Engines (SEM)

– Sites Networks

– Facebook Reseller

– Niche markets (Yandex, Begun, Bukra…)

• Search Optimization– Brand Protection

– Complex / Multilingual

• Web Analytics & UI

• Youtube Channels– Design & Implementation

– Management & Promotion

–

• Minisites Design & Production

• Applications Development – Mega Campaigns managements

– SEO benchmarking & management tools

Our Services

Annual Growth 44%

more then 650M users

more then 550K apps

The new Internet power - SMS

Annual Growth 8%

more then 1B users

Social Mobile

Search

Annual Growth 103%

more then 130 users

more then 350 apps

Why GO Mobile

UK now have 80M mobile devices (more than it’s population – over 100%)

93% of people between the ages of 18 – 29 own mobile devices

79% of mobile users compare products prices on their mobile

Mobile Advertising Budget Mobile Internet Penetration Chart

By 2013 more people will use their mobile phones than PCs to get online

Search = Main Activity on Mobile

Desktop traffic vs. Mobile traffic

Ad Networks Tips

Don’t put all of your eggs in one Ad Network

Some ad networks offer more targeting options than others

Niche ad networks can provide you more accurate targeting

If you’ll find one that suit your needs…

Some ad networks will offer your Rev.Share

Google, wake up!

Where to start

Separate your mobile campaigns from your desktop campaigns

Make sure your application / website is supporting the devices you’re

targeting

Adjust your ads – shorted messages – performance targeted

Adjust your keywords (local)

Adjust your banners

Optimize campaigns targeting

How?

(next slide)

Mobile Targeting Tips

Targeting Parameters

Age

Gender

Time

Location

Device

Site Category

Site URL

Ad Types

Click To Call

Text Ads

Mobile Banner Image (MMA)

Mobile Dynamic Ads (image+ Dynamic Text)

Interstitial

Expendable

Rich Media

Video

Javascript

Mobile Landing Pages Tips

Prominent call to action– KISS (keep it short and simple)

Short copywriting with clear message

Single Columns pages work better

Use buttons instead of links

Use the Call for Action option

Important Resources

http://www.howtogomo.com – Google's guide for mobile websites

http://mmaglobal.com/main - Standards for mobile ads

http://tinyurl.com/adcompare - Ads networks comparison

Search Desktop traffic vs. Mobile traffic

Turn your

Internet Marketing

Thank you

www.gim.co.il

Site into Business