Administrative Innovations and Unique Tools from Ark Ideas

July 2005

Overview- Ark Ideas

• Our years of experience managing our master agent clients have given us a

unique perspective on the tools and systems necessary to efficiently run your

business.

– We have developed a suite of proprietary tools which enable a master

agent to maintain complete control over his budgets, view his media

strategy across media, and tracking all transactions in his co-op budget.

– Our unique systems support media strategies as well as distribution

revenues, as they automate order tracking, allow you to set credit levels

for your sub-dealers, and provide real-time control over product pricing.

Retail Identity

• As your most accessible public face, your website acts as the primary

connection between your operations and an internet shopper.

– Your website will extend your company’s reach beyond newspaper

circulations and television demographics, so Ark Ideas will work with you

to ensure your site communicates not only a strong graphic identity but

also the most important message: yours.

• We will monitor and maintain your website so that you can always feel

confident you are putting your company’s best face to the world wide web.

– Our sites are fed directly from the databases within our administrative

system, databases whose information you control and edit as you wish.

– Our administrative tools do not only enhance wholesale operations; they

also give you control over how your company appears to its online

customers.

Wholesale Management

• Our proprietary database and organization tools also enable you to manage

your wholesale operations through a streamlined, fully integrated interface.

– Our tools empower you to maximize the efficiency of your wholesale

business, automating every step so that you can always review your

customers’ behavior at a moments glance and stay consistently informed

as to the progress of your operations.

• Our wholesale solution is based upon the constructions of our unique online

ordering system, which places your entire inventory online and enables you to

manage every facet of your distribution through a single interface.

– Based upon information pulled from our system, these wholesale

database features track every order from placement, to fulfillment, to

invoicing.

Billing

• Our billing tool allows master dealers to manage

their wholesale customers’ payments through

automated processing.

• This tool works in conjunction with our ordering

system so that your customer’s order does not

appear until it has been completed and shipped,

ensuring you only collect payment for product

which has actually been sent out.

– All payment is authorized at time of

purchase, but this monitoring tool enables

you to accept supplementary payments, as

well as ensure only the correct amounts are

being applied.

Orders

• View any customer’s order history by billing cycle

• At a moment’s glance you can review any order on

the basis of who placed the order, how many

products were ordered, how many were shipped,

and specifically which items were included in the

order.

– Seamless integration with our Billing feature

enables you to see not only the product

details, but also the payment and billing

history associated with each order.

Credit

• This organization tool enables a wholesaler to see

exactly how much credit he has allowed his

customer base

• View customers based on credit level, with the

ability to increase or decrease their abilities with a

single key-stroke and real-time application.

Distributor Tracking

• As our online ordering system enables seamless,

branded integration of outside revenue streams,

this tool enables master agents to review order

fulfillment with regards to third-party suppliers, on

the basis of both supplier and time frame.

– Monitor what your customers’ are ordering

from partner distributors, the status of their

orders, and the profit being made on each

transaction, both per item and overall.

Products

• This database feature enables master dealers to

review their inventory to monitor both which

products are being sold and the prices at which

they are being sold.

– Set separate pricing levels for different

customers, and review both in our organized

database format. Sort by product type,

distributor or pricing level, and make any

changes with a single keystroke. Changes

are reflected online immediately.

Locations

• A master dealer’s entire network can be called up in a matter of minutes through our location database. Never risk having the wrong information in an ad, as your location list under your complete control.

– Add, edit and delete locations in a matter of minutes; our database catalogs your locations so that you can easily pull reports of carriers sold, types of stores, even hours.

– All client websites are fed from these databases, such that if you need to change a location’s information, you can make that correction in your administrative tool without worrying about making sure it is applied elsewhere.

Email Blaster

• Now you can easily email your full distribution list,

or even a select few members, through an html

email template branded in your corporate identity.

• Use these blasters to advertise new products,

inform locations of pending advertisements, or

even just to make simple housekeeping

announcements.

– Our preview feature allows you to review

your broadcast before you send it, so that

you can always make sure your message is

coming across clean and clear, and exactly

as you intend it.

News

• This feature allows you to post ‘news stories’ for

publishing on your company’s website.

• These press releases can be used to publicize

changes in rate plans, developments in the

company, even new products being offered.

– All of our systems have been developed with

maximum flexibility in mind, such that you

can adapt them for your unique application

needs.

• You can also elect to add one of our RSS feeds to

your News section, so that industry news and

updates can be automatically fed to your site as

they become public.

Advertisements

• Under this module, a master agent can

immediately see every campaign he has running,

as well as any which is upcoming.

• This summary page shows any ad which has

current or upcoming run dates, with pricing,

medium information, and a link to view further

information.

– Ad details include specific outlet, material

submission deadlines, previews of the

artwork, carriers included, and locations

featured.

– Also indicated in this summary is the ad’s

co-op status, which is fed out of our unique

Co-op Tracking feature.

Co-Op Tracking

• Our co-op tracking feature allows a master agent

to monitor the co-op status of any past or pending

advertisement, from Pre-approval submission to

Claim payment.

• We designed this system after years of working

within the co-op structure, so that you no longer

have to waste time logging into cumbersome

websites and trudging through pages of records to

see the status of your current ads.

– This tool monitors submission at every

stage, recording dates of changes, pre-

approved amounts and eventually claims

submitted.

• Our Co-op Tracking system aggregates data from

multiple carrier sites into a single easy-to-read

resource, so that you can now visit one destination

for full updates on co-op status for material across

mediums and carriers.

Co-Op Accounting

• Designed to seamlessly track the transactions in

our Co-op Tracking system, this checkbook-like

interface enables a master agent to view his

account balance, accruals, expiring funds, and co-

op expenditures in a clean, clear format.

– Never forfeit another dollar with this tool; we

keep master agents fully informed and

involved in every penny spent.

– We have outfitted our system with a

verification tool such that as soon as a claim

is marked AP Paid, you will receive an email

with a request to verify receipt of funds. No

amount is subtracted from your ‘checkbook’

until we receive validation.

• All your co-op fund information is centralized in

one place, so that you can quickly review your

balances and expenses without having to log into

multiple sites.

Pin Management

• This innovative tool gives wholesalers complete control over this exciting and

rapidly growing revenue stream.

– With administrative controls similar to our wholesale system; you can

review pin sales by store or by sales representative.

– See which pins are selling, which denominations are in greatest demand,

and which carriers are yielding the highest revenues.

– Our system will also show you pin revenues in the context of price versus

MSRP, so that you can track your profit margins as well as your sales

staff.

• Our management tool enables master agents to maintain complete control over

this highly profitable revenue source and ensure they are running their

distribution business to its maximum efficiency.

For further information, or to learn about any

additional Ark Ideas tools, please contact:

Noah Krug

Founder and Chief Innovations Officer

215.825.7664

Noah@arkideas.com

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