administrator tutorial - ecairn conversation(tm)
DESCRIPTION
Administrator tutorial for eCairn Conversation(tm)TRANSCRIPT
![Page 1: Administrator Tutorial - eCairn Conversation(tm)](https://reader034.vdocument.in/reader034/viewer/2022051817/54868e30b47959ce0c8b5270/html5/thumbnails/1.jpg)
WorkgroupWorkgroup
Project 1 Project 2 Project N
JoeMary..JohnMikeGeoff
RelevantSocialMediaSources
JoeJohn Geoff
JoeMary Mike
MikeJohnMaryGeoff
Key Concepts Key Concepts
Users
Projects
Conversations from social media sources like blogs,
twitter accounts, facebook, ...
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1. Find Communities
Identify Influencers
Community Engagement Process Community Engagement Process
●Listen to top influencers●Search & Filter●Annotate & Share●Analyse and View Trends
THE 4 KEY STEPS:THE 4 KEY STEPS:
3. Build and Manage
Integrated Community
Plan
4. Measure Results
2. Understandthe
Conversation
Strategy
BuzzOutreach
Content MarketingPrivate community
Advertising
●Share of Voice●Share of Mind●Share of Conversations(on your fav topic)
![Page 3: Administrator Tutorial - eCairn Conversation(tm)](https://reader034.vdocument.in/reader034/viewer/2022051817/54868e30b47959ce0c8b5270/html5/thumbnails/3.jpg)
Dashboard and Workflow Dashboard and Workflow
Better Better ManageManage your Team Social Media Engagement Process your Team Social Media Engagement Process
Real-Time Team Activity Update
Record and Track your Actions
Understand your Influence in the Community
Understand your Influence in the Community
Measure your Share of Voice
![Page 4: Administrator Tutorial - eCairn Conversation(tm)](https://reader034.vdocument.in/reader034/viewer/2022051817/54868e30b47959ce0c8b5270/html5/thumbnails/4.jpg)
Reporting Reporting
Build Build Custom-ReportsCustom-Reports to Share your Progress to Share your Progress
Export Graphs
Export Posts
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ADMINISTRATOR ROLEADMINISTRATOR ROLE
Users Projects
Assign Users to Projects
1. Setup1. Setup and 2. Configure2. Configure