admob case study: sherwin williams colorsnap app
DESCRIPTION
A $15,000 burst campaign with AdMob's iPhone ads over a 2 day period helped Sherwin-Williams rise from #70 in their category in the app store to #18. Daily downloads increased >500%. Email [email protected] to learn more.TRANSCRIPT
Sherwin-Williams ColorSnap App Case Study
August 7, 2009
2009 AdMob, Inc. Confidential & Proprietary
App Store Dynamics
©2009 AdMob, Inc. Confidential & Proprietary
• Consumer discovery is difficult with >50,000 apps in the App Store
• Most users discover apps by browsing the Top 25 or the Most Popular Apps by Category from their iPhones
• App Store rankings are based on the total number of downloads over a short period of time (~24hrs)
• Getting ranked is critical to the success of your app and the only way users will download your app in large numbers
AdMob: Premium Network with Top iPhone Apps
2009 AdMob, Inc. Confidential & Proprietary
CBS eye mobile
Tap Tap Revenge 2
Celebrity Gossip
Forex CBS sports
Weatherbug
Flixster A Personal Assistant
Movies Now!
Stitcher
Best Tip Calculator
CBS TV
Simplelist
Puluwai Real Estate
Pocket Express
SportsTap
Sportacular
GL Golf SGN Golf
NCAA Basketball
Live!
PRO Football
Live!
Box Score Baseball
PRO Basketball
CBS Moneywatch
Today Show
iTV
ESPN Fantasy Football
About ColorSnap – An Innovative Brand Extension
ColorSnap App Launch Page I took a picture of a NY Taxi as my color inspiration
I touched the image of the taxi - the app identifies the color and let’s you “touch to view your palette”
©2009 AdMob, Inc. Confidential & Proprietary
Using ColorSnap
Based on the yellow color I selected from the image, the app suggests a color palette with paint shades
I touched the color palette to learn more about the paint colors
The app also has a store locator feature
©2009 AdMob, Inc. Confidential & Proprietary
AdMob Ads Drove Downloads in a Burst Campaign
Sherwin Williams Ad on Flixster App in the AdMob network
Sherwin-Williams Page in the App Store
Installing the Sherwin Williams App
©2009 AdMob, Inc. Confidential & Proprietary
• Burst Campaign Spend: $15K in two days• AdMob Action: App Store CPC text ads
targeting AdMob’s US iPhone Network• >11.9 million impressions• >129,000 clicks• >1.08% CTR• Daily Downloads increased >500%• Rank boosted from #70 to #18 in category
Campaign Recap
©2009 AdMob, Inc. Confidential & Proprietary
Advertising
Campaign Increased Daily Downloads 5X
©2009 AdMob, Inc. Confidential & Proprietary
Day 1 Day 2
Day 2: 533% increase in downloads over previous week’s average
Source: Sherwin-Williams
Organic Downloads based on
being highly ranked and
discoverable
Day 1: 392% increase in downloads over previous week’s average
Increased Rank from #70 to #18 in Utilities Category
©2009 AdMob, Inc. Confidential & Proprietary
1-Aug 2-Aug 3-Aug 4-Aug 5-Aug 6-Aug 7-Aug 8-Aug 9-Aug 10-Aug0
10
20
30
40
50
60
70
80
ColorSnap App Rank
Day 1 Day 2
#43
#22 #18
#70 Advertising
#18#26#21
Source: iTunes
2009 AdMob, Inc. Confidential & Proprietary
Conclusion
•Sherwin-Williams’ app is a highly successful brand extension that provides utility to consumers
•Advertising with AdMob effectively and affordably drove downloads and increased ranking
[email protected] you!
©2009 AdMob, Inc. Confidential & Proprietary