© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Digital Marketing CloudNick Morley – Managing Director, EMEA, Media./Social/Russia

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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

TABLETS+72%YOY

$188BnONLINE MEDIA BUYING

8 zeta bytesBIG DATA

+50%VIDEO STREAMS

62%MOBILE APP REVENU

$327BneCommerce

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4

LISTEN

LISTEN

PREDICT

PREDICT

ASSEMBLE

ASSEMBLE

DELIVER

DELIVER

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5

ADOBE ANALYTICSADOBE ANALYTICS

ADOBE EXPERIENCE MANAGERADOBE EXPERIENCE MANAGER

ADOBE TARGETADOBE TARGET

ADOBE SOCIALADOBE SOCIAL

ADOBE MEDIA OPTIMIZERADOBE MEDIA OPTIMIZER

Adobe Adobe Marketing Marketing

CloudCloud

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

SOCIALSOCIALSOCIAL

TESTINGTESTINGTESTING

OPTIMIZINGOPTIMIZINGOPTIMIZING

EXPERIENCEEXPERIENCEEXPERIENCE

ANALYTICSANALYTICSANALYTICS

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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.