adobe gets real (or fake) about content marketing
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Julie Smith (@jasmith323) | Group Manager, Education Marketing
Adobe gets real (or fake) about content marketing
Adam Kleinberg (@adamkleinberg) | CEO, Traction
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3 ways Adobe got real about content marketing
#1 Awareness to Engagement
Adobe and Students
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Embrace reality (carefully).
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FAKE
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REAL
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 10
Engagement at every level
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#2. Campaign to Platform
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 13
Wear Your Heart on Your T.
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30% shared
#3. Conversation to Conversion
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 17© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 17
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Content helps you tell stories.
Social content helpsyour customers tell them.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 19
Adam Kleinberg
Tractionwww.tractionco.com
@adamkleinberg
Julie Smith
Adobewww.adobe.com
@jasmith323
"anks.
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