Accelerating Digital TransformationLessons in building a blended team yesterday to

deliver today

Location: Right here, Right now!

Date: 29th April 2015 

Session description:

The merger of Penguin and Random House resulted in an accelerated need for a joined-up digital presence and strategy. Ashley describes the pains and the pleasures of a blended project team navigating through an organisation in major transformation to deliver a new customer experience platform in record time.

Ashley HollowayPenguin Random House UKDirector, Business Partnerships & Strategy@sparehead

Miro WalkerCognifide

CEO@mirowalker

Powering digital transformation. London . Poznań . New York

Clerkenwell House, 67 Clerkenwell Road, London, United Kingdom +44 (0)20 3475 7200

• 250+ staff

• London, Poznań, New York

• Part of the WPP Alliance

An Experience Management Consultancy

Powering Digital Transformation

B E T T E R

Superior digital platforms for competitive advantage.

F I T T E R

Successful adoption, engagement and alignment.

Capability development.

F U R T H E R

Delivering benefits of digital at global scale: multi-brand, multi-territory, multi-agency.

4April 14, 2023

Conflicting Expectations

Public Profile

Complex Stakeholder Community

Previous failures Immovable Constraints

New Partners

New Technology

New Project Team

New Business

5April 14, 2023

Conflicting Expectations

Public Profile

Complex Stakeholder Community

Previous failures Immovable Constraints

New Partners

New Technology

New Project Team

New Business

We all better work well together

6April 14, 2023

3 things we’re glad wegot right in the end

7April 14, 2023

1 Culture2 Culture 3 Culture

8April 14, 2023

1 Behaviours

SUPPORTIVEHONESTOPENCHALLENGING

9April 14, 2023

1 BehavioursYou set the tone

The first problem nails it

10April 14, 2023

1 Behaviours

Your team raises it

Your team fixes it

Your team adapts to it

11April 14, 2023

2 Business

Certainty Fear Risk Cost control

12April 14, 2023

2 BusinessFixed price is not

Fixed relationship

13April 14, 2023

2 Business

Relationships free the team

Negotiations protect the business

14April 14, 2023

3 Foundation

the methodis

the method

15April 14, 2023

3 Foundation

One

rotten apple

makes all the others

sour

16April 14, 2023

1. Free the team to learn

2. Be ready for the inevitable changes

3. Get behind the process

17April 14, 2023

Thank you