adobe target test guide

1
What can be improved? What is your hypothesis? Metrics © 2018 Adobe Adobe Target What type of activity (or activities) is needed? Learn more What resources/teams need to be involved? If running a test, how long does this test need to run to reach significance? Learn more How important is this activity? (Rank) Who is the target audience? What are the primary metrics for measuring the goal? What are the secondary metrics for measuring the goal? What are the results? (fill in aſter activity is complete) What needs to be refined in the activity/What are next steps? (fill in aſter activity is complete) Touchpoints Testing Personalization Website Single page apps Mobile web Mobile apps Tablet Other: A/B Test Auto Allocate Auto Target Multivariate Test Experience Targeting Recommendations Automated Personalization Adobe Target ACTIVITY PLANNER

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Page 1: Adobe Target Test Guide

What can be improved? What is your hypothesis?

Metrics

© 2018 AdobeAdobe Target

What type of activity (or activities)is needed? Learn more

What resources/teams need to beinvolved?

If running a test, how long does this testneed to run to reach signi�cance?Learn more

How important is this activity?(Rank)

Who is the target audience? What are the primary metrics for measuring the goal?

What are the secondary metricsfor measuring the goal?

What are the results?(�ll in a�er activity is complete)

What needs to be re�ned in the activity/What are next steps?(�ll in a�er activity is complete)

Touchpoints Testing Personalization

WebsiteSingle page appsMobile webMobile appsTabletOther:

A/B Test

Auto Allocate

Auto Target

Multivariate Test

Experience Targeting

Recommendations

Automated Personalization

Adobe TargetACTIVITY PLANNER