adobe video market opportunity
DESCRIPTION
Adobe Video Market Opportunity. SAM 220K Premiere Pro Forecast / 1 st year 20% Professional 75% Quadro Attach (upgrade) Quadro Market Opportunity 22K / $17M TAM 500K @ $865/year. Other 10%. Prosumer 20%. Film 10%. Broadcast and Post 25%. Videographers 35%. - PowerPoint PPT PresentationTRANSCRIPT
NVIDIA Confidential
NVIDIA Confidential
Adobe Video Market Opportunity
SAM220K Premiere Pro Forecast / 1st year
20% Professional
75% Quadro Attach (upgrade)
Quadro Market Opportunity
22K / $17M
TAM 500K @ $865/year
Prosumer
20%
Other
10% Film
10%
Broadcast and Post
25%Videographers
35%
NVIDIA Confidential
The Video Professional
ChallengeDifficult to manipulate HD footage
Stuttering preview and playback of
real time edits and effects
Painfully slow encoding
Solution
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CUDA Accelerates Premiere Pro CS5
SummarySmooth scrubbing and playback
Real-time color corrections and effects
Work in real-time in SD, HD, 2K, 4K (RED) and beyond
Quadro FX 3800, FX 4800, FX 4800 Mac, FX 5800 and GeForce GTX 285
NVIDIA Confidential
NVIDIA Quadro makes Premiere Pro do cartwheels and flips and barely breaks a sweat.
Dennis RadekeBuisness Development ManagerAdobe Systems
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What Adobe is Saying About NVIDIA and CUDA
NVIDIA Confidential
Mercury Playback Engine Quadro GPU vs CPU
Keying Color Correction
Picture-in-Picture Overlays
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0 5 10 15 20 25 30 35
Mercury Playback Engine Workflow ResultsHDV Two Layers and Effects
Run on a single QuadCore system.Quadro FX 5800, FX 4800, FX 4800 Mac, FX 3800 and GeForce GTX 285.
2 video layers at full resolution, multiple effects.
Higher is Better!fps
30 fps target framerate
NVIDIA GPUsCPU/AMD
2.2
29.89
AMD
NVIDIA Confidential
Mercury Playback Engine Workflow Results Encode to MPEG HDV 1080p
0 50 100 150 200 250 300 350 400
41.35
362.06
CPU Quadro FX 4800
5 Layers Keying Sequence Export. Run on an HP Z800.
Lower is Better!
secon
ds
NVIDIA Confidential
Quadro is BUILT FOR the Adobe PROFESSIONAL
Faster Performance Large graphics memory — easy to manipulate 4K footage
Better Image QualityDisplay port for high-quality preview
Future 10-bit color support
Future 30-bit color and SDI support
Fully TestedDedicated testing and QA
Driver stability
NVIDIA Confidential
Z600/Single QC/sw Z600/Dual QC/sw Z600/Single QC/FX 4800
Z600/Dual QC/FX 4800
0
5
10
15
20
25
30
FPS
Optimized Performance Configs (OPC)HDV Playback w/ 3 Layers
12X
$4,936
$5,076
$6,686
$3,326
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Good = wedding/event videographer/other (70%)Better = Broadcast (20%)Best = Film (10%)
HPZ400 SW Playback is .58*Playback higher is better, 30fps is target**MPEG2 encoding (in seconds) lower is better
HP Suggested ConfigurationsHDV Playback with 3 Layers
System Graphics CPU MemoryHard
Drives Price Playback*Gain Over
sw Encoding**
GoodHP Z400 FX 3800 Dual core
2.4 cpu4GB RAM 2 $2,513 20.18 36x 92
Better OPC
HP Z600 FX 4800 Single quad core
2.66 cpu
12GB RAM 3 $4,936 26.17 45x 75
BetterHP Z600 FX 4800 Dual quad
core2.66 cpu
12GB RAM 3 $6,686 26.01 45X 76
BestHP Z800 FX 5800 Dual quad
core3.3
24GB RAM 5 $15K 29.83 51X 70
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After Effects CS5GPU Acceleration
Cartoon EffectAnimate complex effects in real-time
3D Animation RenderingRender a 3D object in real-time
Camera ZoomZoom a camera in a 3D space within a composition in real-time
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Photoshop CS5GPU Acceleration
Fluid ViewingNavigate images like never before
CS4: Panning, Zooming, Rotating
CS5: Scrubby Zoom, Bird’s Eye Zoom, 3D Modeling
Immersive InteractionChange brush and color settings on image
CS5: Color Picker, Color Dropper, Brush Resizing
Creative AccuracyDesign with creative precision
CS5: 3D Bristle Brush, Overlay, Pixel Grid
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NVIDIA Target Marketing ActivitiesSponsorship of Adobe Events
NAB LaunchAdobe TVRoad showCEO Video
Adobe and NVIDIA Micro Sites
Online Co-MarketingAdvertisingSearch Engine Marketing (Google)
MarketingPress OutreachSuccess StoriesHigher EDU Initiative
Sales ToolsTrainings/WebinarMarketing KitDemo Assets
Creative Cow3M+ Impressions
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LAUNCH TOOLS
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Micrositeswww.nvidia.com/builtforadobepros.com
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Adobe TV
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Web Assets for PartnersWeb Banners, Partner Landing Page
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Print AssetsAd Template, Datasheet
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VideosTutorials, Side by Sides, Testimonials