adobe’s journeys_journey_-_soh.original.14531… · adobe confidential. 13 we’re all about...

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe’s JourneyCharissa Soh | Senior Regional Counsel, APAC


Digital Transformation

Standout customer experiences drive business impact

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

1982 1985 1986 1987 1990 1995 1999 2000 2002 20052004 2008 2009 2010 2011 20122007 2013

First AdobePostScript Printer &

ImagesetterAdobe Acrobat, Adobe PDF,

and Adobe Reader

Flash

Creative Suite 2

Adobe wins an Emmy

Creative Suite 3

AdobePhotoshop

AdobeIllustrator

AdobeCreative Suite

Acquisition

Initial Public Offering

AccelioAcquisition

Adobe AIR

Creative Suite 4

Acquisition

Acquisition

Creative Suite 5

Acquisition

Acrobat X

Photoshop 20th Anniversary

DPS

Photoshop Touch

SocialAnalytics

Acquisition

Acquisition

Acquisition

Creative Suite 6

Creative Cloud

Acquisition

PROJECT PRIMETIME

13,500+EMPLOYEES

Marketing Cloud& 5 Solutions

Acquisition

Edge ToolsServices

BehanceAcquisition

Primetime

CC DesktopApps

2014

Aldus Acquisition

2015

Acquisition

Acquisition

Document Cloud

Transforming Digital Experiences for 30 Years

4

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Adobe Acquisitions 1990-2015

5

Emerald CitySoftwareGraphic designtool

BluePointTechnologiesComputer Chips

Laser ToolsLanguage TechSoftware

OCR SystemsTechnology for AcrobatCapture

AldusPageMaker, desktopPublishing applications

Frame TechnologyCorporationFrameMaker documentprocessing

Ares SoftwareFont Software

HyWay FerrantiSoftware

DigiDoxElectronic catalog

SandcastleInternet latencysoftware

GoLiveWeb designsoftware

FotivaDigital photosoftware

AccelioEnterpriseDocuments

YellowDragonTech assets

SyntrilliumSoftware

OKYZ3D collaborationsoftware

Q-LinkBusiness processManagement software

Serious MagicVideo Software

InterAKTSoftware

PixmantexSoftware

TradeTechnologiesSoftware

NaviswareEnterprise Software

MacromediaMulti-mediaDesign software

Scene7DynamicMedia software

BusinessCatalystSoftware

YaWahPre-packagedSoftware

OmnitureWeb analytics

DaySoftwareDynamicMedia software

DemdexAudienceoptimization

EchoSignWeb-basedsignatures

IridasVideosoftware

NitobiMobile developmentsoftware

TypekitWeb fonts

EfficientFrontier/CODigital advertisingoptimization

AuditudeVideopublishing

BehanceOnline creative community

NeolaneCampaignMarketing

AviaryMobiledeveloper

FotoliaStockphotography

Mixamo3D computergraphics

TumriProgrammatic advertising


Adobe’s Cloud Platform

Creative Cloud Marketing CloudDocument Cloud


One Streamlined Workflow

Build standout contentfor every device

Track results andpredict outcomes

Dynamic content

Responsive design

Personalize and deliverconsistently across channels

Profile and context

Orchestration

Prediction and action

Optimization


“Adobe’s mobile focus these past few years has been impressive.”

“Plenty of big software firms are developing cloud strategies too. But few have been as bold in their approach as Adobe.”

“Adobe Document Cloud Will Radically Improve The Paperwork Experience.” “There are few standalone

best-of-breed marketing providers at the level of Adobe Marketing Cloud.”*

Momentum

8


Disruptive Changes

9


From EULAs…

10


… to modular contracts

11


… to modular contracts

12

Solutions are no longer strictly one or the other

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13

We’re all about legal innovation, too.Adobe Legal Department Legal Style Guide

“When you’re part of one of the world’s most innovative companies, it rubs off on you — even if you’re an attorney.The Legal team at Adobe is constantly seeking creative new ways to better serve our customers and employees. Part of this

effort has been the development of the Adobe Legal Department Style Guide. We use it as the foundation for the way we create and revise our agreements and policy and training materials to ensure that they are as clear and concise as possible,

and that we communicate with a common voice.

These efforts have already paid off by making our document processes more efficient and reducing translation and other costs. What’s more, less jargon makes everyone happy by making our internal and external communications easier to

understand.

Now we'd like to help others in the legal profession do the same. The Adobe Legal Department Style Guide is available to anyone free of charge under a Creative Commons license. We hope that you'll find it of value to you and your organization.”

http://www.adobe.com/legal/legal-innovation.htmlhttps://mikedillon.wordpress.com/2015/07/15/taking-the-legal-out-of-legalese/


The Adobe Legal Style Guide

14


Some Buzz

15

More than 2,000+ views/downloads to date


the journey continues…