Week 6TaShawn Lyles

Ipad released on April 3, 2010 Apple had to push back the start date of

international sales because of the high demand in the U.S.

Sales topped 2 million by June 1 2010 Sold 3million iPads in the first 80 days. Profits jumped 78% this year. Incompatibility with Flash

New applications and lower prices expected for 2011

Walmart began sales of the iPad online Friday the 15th of October

October 28th Verizon and AT&T will begin selling the iPad

iPad selling at triple the pace of the iPhone. Expected to generate global sales of 12 billion

this year. By next year worldwide units sold will

increase to 55 million over the current 20 million, and by 2014 figures should reach 208 million. With North America expected to consume 61% of those sales.

How do you label the innovators, from the early adaptors, the early majority, late majority, or laggard when there appears to be an almost immediate consumption of users for an innovation before it even turns one? It is with my best attempt that I will try to categorize these groups.

Innovators: Those who were the soldiers who waited for the stores to open on the first day in an attempt to be the first to own an iPad, because they already had the iPod and iPhone.

Early adaptors: All those who caused the delay of the iPad in the international market because the demand was so high in North America.

Early Majority: Those who are waiting to receive theirs for the holidays.

Late Majority: Consumers waiting for the additional apps and lower price expected in 2011.

Laggard: The naysayers who feel their iPod and iPhone are enough.

It is expected that the iPad you have amazing growth in the next few years, but it should also be assumed that other companies will produce their version of the tablet computer to retrieve sales that were lost.

If indications of the first two products (iPod, and iPhone) are any indication of the future of iPad. The attempts at producing a similar products will be met with much resistance.

Danny King http://www.dailyfinance.com/story/media/apple-ipad-launch-all-time-most-successful/19665651/ October 2010

http://www.usatoday.com/tech/products/2010-06-01-ipad-sales_N.htm June 2010

Michelle Maisto http://www.eweek.com/c/a/Mobile-and-Wireless/Apple-iPad-Sales-to-Soar-Limited-Only-by-Lack-of-Flash-Analysts-134043/ April 2010

Mandy Rowe http://www.onlinesocialmedia.net/20101015/tablets-such-as-ipad-to-reach-sales-figures-of-208m-by-2014/ October 15, 2010

Don Resinger http://news.cnet.com/8301-13506_3-20019716-17.html October 15, 2010