adpromo style guide
TRANSCRIPT
Advertising & PromotionCOPY STYLE GUIDE
Grammar and Style Elements 2Frequently (Mis)used Words and Phrases 8Publications Lists 10Awards List 16Imprint Lists 19Accreditation, Suffix, and Degree Lists 21
SIMON &SCHUSTER
TABLE OF CONTENTS
R ESOURCESChicago Manual of Style, 16th Edition (ChicagoManualofStyle.org)
Merriam-Webster Collegiate Dictionary, 11th Edition (Merriam-Webster.com)The Associated Press Stylebook (APStylebook.com)
As we continue to optimize our metadata, consistency and accuracy are of utmost importance. Please refer to this guide, which will be updated as needed.
If you have any questions, please contact Maria Tahim or Christina Bryza in Ad/Promo.
Advertising & PromotionsCOPY STYLE GUIDE
Grammar and Style Elements 2Frequently (Mis)used Words and Phrases 8Publications Lists 10Awards List 16Imprint Lists 19Accreditation, Suffix, and Degree Lists 21
SIMON &SCHUSTER
TABLE OF CONTENTS
R ESOURCESChicago Manual of Style, 16th Edition (ChicagoManualofStyle.org)
Merriam-Webster Collegiate Dictionary, 11th Edition (Merriam-Webster.com)The Associated Press Stylebook (APStylebook.com)
As we continue to optimize our metadata, consistency and accuracy are of utmost importance. Please refer to this guide, which will be updated as needed.
If you have any questions, please contact Maria Tahim or Christina Bryza in Ad/Promo.
1
SIMON & SCHUSTER
DIGITAL COPY STYLE GUIDE
As of 11/18/13
As we continue to optimize our metadata, consistency and accuracy are of
utmost importance. Please refer to this guide, which will be updated as needed.
If you have any questions, please contact Maria Tahim or Christina Bryza in
Ad/Promo.
Table of Contents
Grammar and Style Elements 2
Frequently (Mis)used Words and Phrases 8
Publications Lists 10
Awards List 16
Imprint Lists 19
Accreditation, Suffix, and Degree Lists 21
Resources:
Chicago Manual of Style, 16th Edition (ChicagoManualofStyle.org)
Merriam-Webster Collegiate Dictionary, 11th Edition (Merriam-Webster.com)
The Associated Press Stylebook (APStylebook.com)
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Grammar and Style Elements
Abbreviations
a.m.; p.m.
BA
MD
PhD
[for a complete list of accreditations, see p. TK]
UK (noun and adjective)
US (noun and adjective)
Bios
Do use appositive commas (Her husband, Kyle, and her dog, Fitz.).
Spell out state names in bios. (She lives in Shreveport, Louisiana.) When possible, end with
location. (“She lives with her family in Shreveport, Louisiana.” Avoid using “She lives in
Shreveport, Louisiana, with her family.”)
Do not capitalize job titles (eg, professor of literature; founder; president) unless referring to the
President of the US. Do capitalize if used as a name: Professor Smith.
List of cities that do not require state names: Atlanta, Baltimore, Boston, Chicago, Cincinnati,
Cleveland, Dallas, Denver, Detroit, Honolulu, Houston, Indianapolis, Las Vegas, Los Angeles,
Miami, Milwaukee, Minneapolis, New Orleans, New York, Oklahoma City, Philadelphia,
Phoenix, Pittsburgh, St. Louis, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle,
Washington, DC
Commas
Use the serial comma.
No comma after introductory phrases, except when to prevent misreads or separate two proper
nouns (eg, “In New York, Mary was lonely” but “In New York she was lonely”)
Do use comma after introductory clauses (eg, “When she came to New York, she was lonely”)
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Do use comma after introductory words (“Oh, sure”)
Do use a comma to separate two complete clauses of a compound sentence. (She traveled the
globe, and he stayed home.)
Do not use a comma to separate the parts of a compound predicate. (She traveled the world and
purchased souvenirs.)
Colons
Do not capitalize the word following a colon unless it introduces two or more complete
sentences.
Compounds
Refer to Webster’s Collegiate Dictionary, 11th Edition as primary source. (Merriam-
Webster.com)
Open style preferred. Hyphenate adjective compounds preceding a noun only when necessary to
prevent a misread.
Covers
For ads, please check the title and author against the cover. Title and author names must exactly
match the cover, excluding ® and ™ symbols. Quotes on the cover are the reference point for
quotes in the ad.
For catalog copy, the first reference to title and/or author should ideally match the cover, though
variation is acceptable.
Dashes
No spaces before or after any form of dash.
hyphen: Use for compound words as necessary: blue-blooded critic; not-to-be-forgotten moment.
Adverbs ending in ly do not need a hyphen to connect them to the words they modify.
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em dash (Mac: shift/option/dash; PC: Alt/0151 (on numeric keypad): Use for sudden breaks and
abrupt changes, as well as for amplifying, explanatory, and digressive elements.
en dash (Mac: option/dash; PC: control/minus sign (on numeric keypad)): Use to connect
continuing, or inclusive numbers; dates, time, or reference numbers. 1995–1997. 3–6 p.m. Pages
38–46. Also use for sports scores: A 7–2 victory. Additionally, use in compounds when two or
more elements are hyphenated compounds: Caldecott Medal–winning author. Academy Award–
nominated screenwriter.
Dates
See Numbers.
Ellipses
Three periods, no spaces. (Can create “…” using option/colon.)
In copy: When ellipses are used to trail off a sentence (technically called “suspension points” in
this usage), do not include a period preceding the ellipses, and leave a space between the ellipses
and the start of the following sentence. (The trouble had just begun… Next time, she’ll think
twice!)
In quotes: When ellipses represent missing text, there is no space between the ellipses and the
remainder of the quoted text. If the ellipses follow a complete sentence, end the sentence with
proper punctuation and then add ellipses. There is still no space between the ellipses and the
remainder of the quoted text.
Initials
There is no space between initials when used in place of a full name, eg, “W.H. Auden”
Italics
Italicize books, comic books, comic strips, cartoons, movies, plays, magazines, newsletters,
album titles, television shows, radio shows, paintings, airplanes, boats, trains, spacecraft.
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Do not italicize series titles. Use quotes for short stories, comic book issue titles, magazine
articles, songs, episode names of TV programs.
Do not italicize websites.
Numbers
Spell out numbers one to one hundred. Use numerals for numbers 101 and above, but spell out
round numbers easily expressed in two or three words (“five hundred,” “two thousand,” “three
hundred million”). Use commas in numbers larger than three digits (1,036 pages).
[Exception: for key selling points in Audio catalog, TI3s, or # rankings on bestseller lists, write
out one to ten and use numerals for 11 and above. “#1 bestseller” is also acceptable.]
Dates: September 12, 1989; September 1989; the 1960s; the sixties; in ’69; 460 B.C. (note small
caps)
Time: spell out even, half, and quarter hours (seven thirty; seven forty-five) but use numerals for
exact times (7:38 a.m.)
Ages: He was in his thirties. She was fifteen when she got famous. Three-year-old child; a three-
year-old; he was three years old. The book is for seven- to ten-year-olds; written at the first-
grade level; for a first grader
Percentages: 10 percent; a 10 percent raise (no hyphen)
Fractions: one fifth of a mile; two-thirds majority
Locations: the East Seventies, Seventy-third street
Misc: Refer to 9/11 as September 11.
Regarding consistency within a paragraph, see Chicago 9.7.
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Plurals and Possessives
Add an s or es to make a proper noun plural. Add an apostrophe to a plural to make it possessive.
The Smith family. The Smiths. The Smiths’ legacy. The Jones family. The Joneses. The Joneses’
legacy.
For the possessive form of a noun that ends in s, add ’s. Per Chicago 7.17, “this practice not only
recognizes that the additional s is often pronounced but adds to the appearance of consistency
with the possessive forms of other types of proper nouns.” Albert Camus’s novels. The duchess’s
property.
Note “The Jesus Exception”: Jesus does not get an s. “Jesus’ fish,” but “Judas’s lies.”
Quotations
See Italics for usage.
Formatting:
“This is a standard quote from a publication.” —Publication Title
“This is a quote from a starred review.” —Publication Title (starred review) [in ads and
promotional materials, adding a star as a design element is optional]
“This is a quote from author.” —Author Name, author of Notable Book
“This is a quote about a backlist title.” —Publication Title, on Relevant Book
Formatting in a keynote or copy:
“This is a quote from a starred review” (Publication Title, starred review).
Spaces
One space after a sentence.
One space after a colon.
No spaces around em dashes, en dashes, or hyphens.
No spaces in ellipses.
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Titles
When listing titles, always use italicized title case, never all caps. Refer to IMS for accurate use
of title case. The Perks of Being a Wallflower, never THE PERKS OF BEING A
WALLFLOWER.
In cases where formatting is not possible (e.g., Facebook ads), use title case with roman text: The
Perks of Being a Wallflower
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Frequently (Mis)used Words and Phrases
afterward (not afterwards)
all right (never “alright”)
audiobook
audio CD
bestseller/bestselling
biblical; the Bible
boxed set (not “box set”)
brand-new
coauthor, cocreator, codirector, cofounder, cohost, cowriter
ebook, ebook original
e-card
e-newsletter
enovella
ereader
e-serial
e-trilogy
farther (physical distance; “run farther”), further (time or degree; “investigate further”)
full color throughout
full-color photographs throughout
Internet
iPad, iPhone, iPod
it’s (contraction for “it is”), its (possessive form of “it”)
mass market (never hyphenate)
middle grade (never hyphenate)
nonfiction
okay (not OK or ok)
online
paper over board (never hyphenate)
preorder
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Scripture
self-help
smartphone
super (usually closed up, “supercute”)
theaters (except in National Amusements ads, which use “theatres”)
3-D
there (preposition), they’re (contraction for “they are”), their (possessive form of “they”)
true crime novel
TV (not television)
website
you’re (contraction for “you are”), your/s (possessive from of “you”)
YouTube
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Publications Lists
Blogs and Websites
For websites, no “www.” and capitalize all words, excepting articles. (Don’t cap “and,” “the,”
“of,” etc.) Do cap words that follow a slash (Facebook.com/ReadytoRead).
Italicize blog titles, unless using “.com,” in which case keep roman and treat as website.
• Audio.SimonandSchuster.com
• AuthortkNametk.com
• Academic.SimonandSchuster.net
• Bookreporter.com
• BuzzFeed.com
• TheDailyBeast.com (The Daily Beast)
• Gawker (Gawker.com)
• HigherEd.SimonandSchuster.net
• HuffingtonPost.com (Huffington Post)
• Kids.SimonandSchuster.com
• Salon.com
• ShelfAwareness.com
• SimonandSchuster.com
• Slate.com
• Teach.SimonandSchuster.net
• Teen.SimonandSchuster.com
• USNews.com
Magazines and Newspapers
• The Akron Beacon Journal
• The Albuquerque Tribune
• The Atlanta Journal-Constitution
• The Atlantic
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• AudioFile
• The Baltimore Sun
• Booklist
• The Boston Globe
• The Bulletin of the Center for Children’s Books; The Bulletin; BCCB
• Bloomberg BusinessWeek
• CBA Retailers+Resources
• Chicago Sun-Times
• Chicago Tribune
• The Christian Science Monitor
• The Commercial Appeal (Memphis)
• Commonweal
• Condé Nast Traveler
• Cosmopolitan
• The Daily Beast
• Daily News (New York)
• The Dallas Morning News
• The Denver Post
• Detroit Free Press
• The Economist
• Entertainment Weekly
• Esquire
• Forbes
• Fortune
• The Globe and Mail (Toronto)
• GQ
• The Guardian
• Harper’s Magazine
• Houston Chronicle
• Huffington Post
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• The Independent
• Kirkus Reviews
• Lexington Herald-Leader
• Lingua Franca
• Los Angeles Times
• Los Angeles Times Book Review
• Men’s Journal
• The Miami Herald
• Milwaukee Journal Sentinel
• Le Monde (Paris)
• Money
• The Nation
• National Geographic
• National Geographic Traveler
• The Newark Star-Ledger
• Newsweek
• The New Orleans Times-Picayune
• The New Republic
• New York magazine
• New York Newsday
• The New York Observer
• New York Post
• The New York Review of Books
• The New York Times
• The New York Times Book Review
• The New Yorker
• O, The Oprah Magazine
• The Observer (London)
• Orlando Sentinel
• The Palm Beach Post
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• People
• The Philadelphia Inquirer
• The Plain Dealer (Cleveland)
• Playboy
• The Portland Oregonian
• The Providence Journal Publishers Weekly
• Rolling Stone
• RT Book Reviews (Romantic Times Book Reviews is also acceptable)
• The Sacramento Bee
• Salon
• The San Diego Union-Tribune
• San Francisco Chronicle
• The San Francisco Examiner
• San Jose Mercury News
• Seattle PI
• The Seattle Times
• Self
• Shelf Awareness
• Slate
• South China Morning Post (Hong Kong)
• Sports Illustrated
• St. Louis Post-Dispatch
• Star Tribune (Minneapolis)
• Sun-Sentinel (Ft. Lauderdale)
• The Sunday Times (London)
• The Tampa Tribune
• Time
• The Times (London)
• The Times-Picayune (New Orleans)
• Times Union (Albany)
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• The Toronto Star
• USA TODAY
• US News & World Report
• Us Weekly
• The Vancouver Sun
• Vanity Fair
• The Village Voice
• Vogue
• VOYA
• The Wall Street Journal
• The Washington Post
• The Washington Post Book World
Television Shows
(When referring to networks, no italics are needed unless the network is part of a show title. For
example, “NBC had high ratings, in part because of the success of Dateline NBC.”)
• 48 Hours
• 60 Minutes
• ABC World News Tonight
• CBS Evening News
• Dateline NBC
• The Early Show
• Good Morning America
• Katie
• Larry King Live
• Late Show with David Letterman
• NBC Nightly News
• The Oprah Winfrey Show
• Today (The Today show)
• The Tonight Show with Jay Leno
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• The Tonight Show Starring Jimmy Fallon
Wires
• Associated Press
• Reuters
• United Press International
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Awards List
Note: if a publication title is included in the name of an award, it does not need to be italicized. (For example, “New York Times Notable Book.”)
• Amelia Bloomer Selection
• ALA Best Book for Young Adults
• ALA Notable Children’s Book
• ALA Popular Paperback for Young Adults
• ALA (Top Ten) Quick Pick for Reluctant Young Adult Readers
• ALA/YALSA Best Fiction for Young Adults Nominee
• ABA Kids’ Pick of the Lists
• Association of Jewish Libraries Sydney Taylor Book Award
• Bank Street Best Book of the Year
• Best Book Award
• Booklist Editors’ Choice
• Booklist Top of the List
• Boston Globe–Horn Book Award
• Boston Globe–Horn Book Award Honor Book
• Caldecott Medal
• Caldecott Honor
• CBC (Children’s Book Council) Children’s Choice Book Award Finalist
• CBC/NCSS Notable Children’s Book in Social Studies
• CCBC Choices (Cooperative Children’s Book Council)
• Christopher Award
• Coretta Scott King Award [Honor Book]
• Coretta Scott King/John Steptoe Award [for New Talent]
• Dorothy Canfield Fisher Book Award Master List Selection
• Edgar Allan Poe Award
• Ezra Jack Keats Award
• Gay/Lesbian Book Award
• Golden Kite Award, Society of Children’s Book Writers and Illustrators
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• Golden Kite Honor Book, Society of Children’s Book Writers and Illustrators
• Golden Spur Award, Western Writers of America
• Horn Book Fanfare List
• International Reading Association Children’s Book Award
• IRA Children’s Book Award Notable
• IRA/CBC Children’s Choice
• IRA Teachers’ Choice
• IRA Young Adults’ Choice
• James Beard Foundation Award (or James Beard Award)
• Junior Library Guild Selection
• Lambda Literary Award
• Lambda Literary Award Finalist
• Laura Ingalls Wilder Medal
• Lee Bennett Hopkins Poetry Award
• Library of Congress Children’s Books of the Year
• Literary Lights for Children Award
• Man Booker Award
• National Book Award
• National Book Award Finalist
• National Jewish Book Award
• NCTE Award for Excellence in Poetry for Children
• NCTE Notable Children’s Book in the Language Arts
• Nebula Award
• New York Public Library Books for the Teen Age
• New York Times Notable Book
• Newbery Honor
• Newbery Honor Book
• Newbery Medal
• CBC/NCSS Notable Social Studies Trade Books for Young People
• NCTE Notable Children’s Book in the Language Arts
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• NYPL Book for the Teen Age
• Parents’ Choice Award [Silver Medal]
• PEN/Norma Klein Award
• PEN/Phyllis Reynolds Naylor Working Writer Fellowship
• PEN USA Literary Award Finalist
• Michael L. Printz Award
• Michael L. Printz Award Honor Book
• Printz Award
• Printz Honor Book
• Reader’s Choice Award
• Reviewer’s Choice, ALA Booklist
• School Library Journal Best Book of the Year (SLJ Best Book of the Year for teen titles)
• Scott O’Dell Award for Historical Fiction
• Smithsonian Notable Book
• Texas Bluebonnet Award
• The Society of School Librarians International (SSLI) Book Award
• The Society of School Librarians International (SSLI) Book Award Honor Book
• VOYA Top Shelf Fiction for Middle School Readers
• Whitbread Book Awards
• Whiting Writers’ Award
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Imprint Lists
When referring to the imprint, please write out the full name:
Adult:
Atria Books
Atria Books/Beyond Words
Atria Books/Marble Arch Press
Blue Heeler Books
Cash Money Content
Emily Bestler Books
Folger Shakespeare Library
Free Press
Gallery Books
Howard Books
Karen Hunter Publishing
Mercury Ink
Scribner
Simon & Schuster
Simon & Schuster Audio
Strebor
Touchstone
Washington Square Press
Pimsleur
Pocket Books
Pocket Star Books
Threshold Editions
Children’s:
Aladdin
Atheneum Books for Young Readers
Beach Lane Books
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Libros para niños
Little Simon
Little Simon Inspirations
Margaret K. McElderry Books
Paula Wiseman Books
Simon & Schuster Books for Young Readers
Simon Pulse
Simon Scribbles
Simon Spotlight
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Accreditation, Suffix, and Degree Lists
Managing Editorial uses the following standards when entering author names into TMM and other databases. Names should be entered the exact way they will appear on a book’s cover. Accreditation (before name)
• Admiral
• Archbishop
• Brother
• Cap.
• Chief
• Col.
• Dean
• Dr.
• Gen.
• Judge
• Lt.
• Lt. Col., D.S.O.
• M.
• Mr.
• Mrs.
• Ms.
• Pope
• Prof.
• Rabbi
• Rev.
• Sgt.
• Sir
• Swami
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Suffix (after name)
• Editorial Staff
• Esq.
• Founder
• II
• III
• Jr
• Jr.
• Sr.
• The Duchess of York
• V
Degree (after name)
• ABR
• ABR, CREI, DREI, GRI, LTG
• AM, MD
• ASc
• BS, PharmD
• BSN, RN
• BA, GRI
• BA, MA
• BSN, MFA
• CNC
• CCIM, MAI
• CFA
• CHFC, LCSW
• CRS, GRI
• DC
• DC, ND
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• DO
• DREI
• DVM
• DVM, PhD, DACVB
• Ed
• EdD
• EdM
• EdS
• EMT-Cardiac, MA
• FSP, MSN, RN, FNP-C
• GRI
• JD, Consulting Editor
• JD
• JD, CPC
• JD, PhD
• LCSW
• MA
• MA, LPC
• MA, RD, CDN
• MBA
• MD
• MD, MPH
• MD, MS
• MD, FACC
• MD, PhD
• MMSc
• MS
• MS, RD, LD, FADA
• MS, RD, CDE
• MA
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• MA, RT
• MAI
• MAI, SRA
• MAI, SRA, CRE
• MAI, SREA, CRE
• MD, FACS
• MD, MBA
• MD, MPH
• MD, PhD
• Med, RT
• MPH
• MHA
• MS
• MSN, CNP
• MSW, PhD
• OD
• OD, LAC
• PhD
• PhD SPHR CBT
• PhD, Lac
• PhD, MDiv, MA
• PhD, RN
• PharmD, BCPS, CDE
• PharmD, BCPS, CDE
• CDM
• PharmD, MBA
• PharmD, PhD
• PhD
• PhD, CNS
• PhD, PsyD
25
• PhD, RN
• PMP, PhD
• PsyD
• RD
• RN
• RDH
• RN, BScN, CNCC(C)
• RN, MFA
• RN, MS
• RN, MSN, CLNC
• RN, PhD
• RN, PHD, LCCE, FACCE
• RT
• SJ
• ScD
• USN (Ret.)