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Page 1: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A
Page 2: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

Adrian Christie

Head of PR & Communications

PayPal Australia

Page 3: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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Page 4: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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Australia is not unique

Photo: Qld Govt. Business & Industry Portal www.business.qld.gov.au

Page 5: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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The old adage applies

Photo: Trend Watching www.trendwatching.com

Page 6: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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Focussing on eCommerce Growth Masks the Reality

A commissioned study conducted by Forrester Consulting, Q3 2012

$ Billions

Page 7: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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Online Discovery Results in Purchase – online and offline

SOURCE: Milo.com, Forrester Report (“US Online Sales Forecast: 2008-2013”, Feb 2, 2009)

$2.4T $2.5T $2.6T $2.7T $2.7T $2.8T $2.9T

Offline Retail

Multichannel Retail

Online Retail

*Except travel

$2.7T

Total US Retail Revenues*

Multichannel

will be 6x greater

than online-only

shopping

Page 8: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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The Power of New

Photo: Zimbio www.zimbio.com

Photo: Trend Watching www.trendwatching.com

Page 9: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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Global Consumers: Modern Spice Routes

Page 10: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

Mobile catapulting all trends

Page 11: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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RULE #1: FISH WHERE THE FISH ARE

8-10am 66% wake up with their phone.

Page 12: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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A Decade of Mobile Platforms

Page 13: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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A Decade of Mobile Geo-Location

2000

1st Phone

with GPS

Maps Hyper-local

Marketing

2005

E-911

Mandate

Page 14: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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A Decade of Mobile: Connectivity

1st Bluetooth

Phone

Rich Interfaces &

Ecosystems

1st Wi-Fi

Phone

2000 2005

Page 15: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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A Decade of Mobile: Cameras

Nokia sells more cameras

than Kodak

Scanning

Image Recognition

Virtual

Reality

2003

Page 16: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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A Decade of Mobile: In the Family

Page 17: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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A Decade of Mobile: Has Changed Shopping

58%

Use their phones while shopping

2x

eBay average purchase

on a Tablet vs. PC

63%

Spend more after a recommendation

Page 18: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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Transforming Shopping

Searching in-store Instantly buying Checking-in eBay

Page 19: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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Transforming Shopping

Page 20: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

Drivers and facilitators of new retail:

1. Consumer Connection

2. New business models / infrastructure needs

3. Technology Platforms & Services

Page 21: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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1. Consumer Connection

Page 22: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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Power of Connection

Page 23: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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PayPal: Connecting Consumers

5 million Active Accounts

Page 24: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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eBay Marketplace: Connecting Buyers and Sellers

Page 25: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

2. New Models / Infrastructure Needs

Page 26: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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Technology is Driving Wholesale Change

Page 27: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

3. Technology Platforms & Services

Page 28: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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We are bringing the picks and shovels to all retailers

Demand Generation

Merchandising

Shopping Transactio

ns

Business Services

Storefront

Local

inventory

Distribution

Discounts

Mobile

Catalogs

Product

pricing

Merchant

info

Browse

history

Buying

history

Identity

Personal

offers

Full lifecycle

Closed loop

Check-in

Pay in aisle

Buy on

mobile

Traditional

Web

Decouple

pay vs. ship

or fulfill

User and

transaction

data

Shipping

Order

management

Re-targeting

Page 29: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A

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Retail Partners

Page 30: Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity 1st Bluetooth Phone Rich Interfaces & Ecosystems 1st Wi-Fi Phone 2000 2005 15 A