adrian woolard beyond digital v1

38
BBC MMXI Beyond Digital – heading towards the horizon Dr Adrian Woolard, Project Director (North Lab), BBC Research & Development BBC R&D at MediaCity:UK

Upload: bbc-rd

Post on 24-May-2015

631 views

Category:

Business


0 download

DESCRIPTION

presentation given at Beyond Digital Conference on 13th July 2011, Manchester, England

TRANSCRIPT

Page 1: Adrian Woolard Beyond Digital V1

BBC MMXI

Beyond Digital – heading towards the horizon

Dr Adrian Woolard, Project Director (North Lab), BBC Research & Development

BBC R&D at MediaCity:UK

Page 2: Adrian Woolard Beyond Digital V1

BBC MMXIFuture Media & Technology

Both ©1979 Usborne Books written by Kenneth Gatland and David Jefferis.

Page 3: Adrian Woolard Beyond Digital V1

BBC MMXIFuture Media & Technology

©1979 Usborne Books written by Kenneth Gatland and David Jefferis.

Page 4: Adrian Woolard Beyond Digital V1

BBC MMXI

Storytelling TechnologyMedia

Page 5: Adrian Woolard Beyond Digital V1

BBC MMXI BBC MMVIII

2011

Page 6: Adrian Woolard Beyond Digital V1

BBC MMXI

Page 7: Adrian Woolard Beyond Digital V1

BBC MMXI

Ten Products - doing fewer things better

Page 8: Adrian Woolard Beyond Digital V1

BBC MMXI

Four Screens

Page 9: Adrian Woolard Beyond Digital V1

BBC MMXI

TV & iPlayer

Page 10: Adrian Woolard Beyond Digital V1

BBC MMXI

BBC News

Page 11: Adrian Woolard Beyond Digital V1

BBC MMXI

BBC Online products – increased partnership

Page 12: Adrian Woolard Beyond Digital V1

BBC MMXI

Editorial

Social Algorithmic

Audiences, connected to us and to each other

Page 13: Adrian Woolard Beyond Digital V1

BBC MMXI

BBC Research & Development

Page 14: Adrian Woolard Beyond Digital V1

BBC MMXI

BBC R&D remit

• Maintain the BBC’s position as a centre of excellence for research and development in broadcasting and related technologies

• Pay particular attention to the development of “open standards”

• Conducted within the BBC and in co-operation with university departments and businesses

• The Executive Board must ensure that an appropriate balance between revenue and the value to licence fee payers and the UK economy by making new developments widely and openly available.

Regulatory context: Governed by clause 87 of the Public Charter for BBC.

Page 15: Adrian Woolard Beyond Digital V1

BBC MMXI

A few of our key achievements…

1951 – World’s first TV standards converter1962 – First colour transatlantic TV transmission1965 – First tests of PAL colour TV transmission1968 – Standards converter used for Mexico City Olympics1969 – BBC1 starts colour transmissions1971 – World’s first demo of digital stereo audio recording1972 – CEEFAX launched1988 – RDS launched1990 – First trial of DAB1991 – NICAM stereo launched on BBC21995 – DAB launched2000 – World’s first digital radio camera demonstrated at NAB2002 – Freeview launched2007 – HDTV trial2008 – Freesat launched2008 – DVB-T2 Specification finalised, world-first to have signals on-air 2010 – YouView Specifications approved for UK launch in 2011/12

Page 16: Adrian Woolard Beyond Digital V1

BBC MMXI

BBC R&D: research priorities

Fabric initiative

Archive

Storage

HiFi data

captureData

manipulation in

software

Commodity

technology

Metadata standards & brokering

‘IP glass-to-glass’: the modern media network

New editorial formats and UIs

Managing diversity

Network service

enablers

DVBT-2

YouView

Hybrid of IP and

broadcast

networks

Flexible spectru

m

Page 17: Adrian Woolard Beyond Digital V1

BBC MMXI

Strategic ambition – next 1 to 5 years…

BBC R&D will aid the creation & consolidate a new “broadcasting” system.

This work will lay the foundation for a future BBC that is defined by:

• The parallel development of ‘pervasive’ & ‘immersive’ media experiences

• A drive towards 'IP end to end’ & the radical changes this implies

• An evolving purpose that reflects the shift towards an information society

• Taking a leading role in improving the environmental, financial & social performance of our sector.

Page 18: Adrian Woolard Beyond Digital V1

BBC MMXI

Examples of Work

Page 19: Adrian Woolard Beyond Digital V1

BBC MMXI

Production Magic – content generation

http://www.bbc.co.uk/blogs/researchanddevelopment/2011/03/rd-and-blue-peter--ski-rossend.shtml

Page 20: Adrian Woolard Beyond Digital V1

BBC MMXI

Video Vu – virtual flights around Wimbledon with BBC Sport

http://www.bbc.co.uk/blogs/researchanddevelopment/2011/06/live-virtual-flights-around-wi.shtml

Page 21: Adrian Woolard Beyond Digital V1

BBC MMXI

Exploring immersive media – surround video

Page 22: Adrian Woolard Beyond Digital V1

BBC MMXIFuture Media & TechnologyMock-ups of future ‘Collaborative production services in the Cloud’

- Lancaster University, regional SMe’s

Distributed production environment for SME, Freelancer, Public

Page 23: Adrian Woolard Beyond Digital V1

BBC MMXI

Universal Control – BBC R&D releasing research tools for collaboration

http://www.bbc.co.uk/blogs/researchanddevelopment/2011/02/universal-control.shtml

Page 24: Adrian Woolard Beyond Digital V1

BBC MMXI

Ambient Media

Page 25: Adrian Woolard Beyond Digital V1

BBC MMXI

New Data Driven ‘Services’ – Channelography & subtitles

Page 26: Adrian Woolard Beyond Digital V1

BBC MMXI

Content Navigation – BBC Snippets

Page 27: Adrian Woolard Beyond Digital V1

BBC MMXI

Page 28: Adrian Woolard Beyond Digital V1

BBC MMXI

Data Art – University of Westminster

http://backstage.bbc.co.uk/data_art/

Page 29: Adrian Woolard Beyond Digital V1

BBC MMXI

Virtual Maestro at Manchester International Festival

Page 30: Adrian Woolard Beyond Digital V1

BBC MMXI

The Telethrone – University of Salford – PhD + general ‘hackery’

Preserving the art of conversation

Page 31: Adrian Woolard Beyond Digital V1

BBC MMXI

Innovation – food for thought

Page 32: Adrian Woolard Beyond Digital V1

BBC MMXI

Cities & the digital workforce…

The big, open-ended question is, “Why should empowered and self-reliant people, equipped with increasingly powerful information technology, ever come to work at all?”

Key reading: http://speedbird.wordpress.com/2010/04/18/rework-and-the-city/

Page 33: Adrian Woolard Beyond Digital V1

BBC MMXI

Relevant across the North

Page 34: Adrian Woolard Beyond Digital V1

BBC MMXI

Innovation Hubs/ Nodes across the regions

Page 35: Adrian Woolard Beyond Digital V1

BBC MMXI

Cautionary tale..

http://www.guardian.co.uk/tech-media-invest-100/top-100-technology-innovators

Page 36: Adrian Woolard Beyond Digital V1

BBC MMXI

www.bbc.co.uk/news/business-11706476www.youtube.com/watch?v=NugRZGDbPFU

“Good ideas come from crowds, from networks, the lone genius is the exception rather than the rule”

Worth reading …

Page 37: Adrian Woolard Beyond Digital V1

BBC MMXI

If we acknowledge the importance of technology then we are now in the phase of working out how best to manage & improve it for the public and private good.

Paraphrased from Bronac Ferran, 8 Essays 2009.

Page 38: Adrian Woolard Beyond Digital V1

BBC MMXI

Thank You!

Dr Adrian WoolardProject Director (North Lab)

BBC Research & Development, Future MediaR&D North Lab, 5th Floor, Dock House, MediaCityUK, Salford, M50 2LHE: [email protected]: http://www.bbc.co.uk/rdT: adew