adriana iordan - 10 greseli in management-ul campaniilor adwords
DESCRIPTION
Prezentarea Adrianei Iordan (Web Marketing Manager la GECAD ePayment) la a XI-a editie a Scolii de Afaceri ePayment.TRANSCRIPT
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Adriana IordanWeb Marketing Manager
GECAD ePayment
10 Greseli in Managementul
campaniilor de AdWords (SEM)
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Greseli AdWords
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Interogari de cautare
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Best practice
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Cuvinte negative
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Profile prospecti / Anunturi
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Testare anunturi
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Grupuri / Profile / Anunturi - Teste
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Monitorizare si analiza
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Concluzii
1. Selectarea si rafinarea cuvintelor cheie
2. Definirea profilelor de prospecti si restructurarea campaniilor
3. Optiuni de targetare la nivel de cont
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Concluzii
4. “Grupuri de anunturi” si nu grupuri de cuvinte
5. Anunturi per ad group: minim 3 active, in test
6. Folosirea cuvintelor de brand separat
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Concluzii
7. Monitorizare si analiza date – segmentare
8. Control asupra campaniilor – daca un business ar fi de succes pe autopilot am fi cu totii in vacanta
9/10. Optimizare pagini web; Folosirea instrumentelor
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Actiuni rapide
Crestere trafic targetat cu costuri mai mici– Verificare campanii in derulare– Tracking coduri – Mesajul din anunturi / reclame este consistent cu
cel de pe paginile catre care trimit vizitatori– Relevanta mesaje publicitare (testare)– Interogare cautari cuvinte cheie – optiuni de
targetare / segmentare
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Short list
• Trafic targetat + Rate de conversie imbunatatite = Mai multe vanzari
• Stabiliti strategii ale campaniilor care sa aiba obiective masurabile
• Masurati, experimentati, optimizati!
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Contact
Contact Adriana:
http://twitter.com/adriana_iordan
GECAD ePayment International10A Dimitrie Pompei Bd. 020337 Bucharest, RomaniaTel: +40 21 303 20 66Fax: +40 21 303 20 67
[email protected]/epayment