adsfab who are we? a bbc comedy show? no although we do make ourselves laugh sometimes!
TRANSCRIPT
![Page 1: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/1.jpg)
![Page 2: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/2.jpg)
Adsfab
• Who are we?
![Page 3: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/3.jpg)
A BBC comedy show?
• No• Although we do make ourselves laugh
sometimes!
![Page 4: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/4.jpg)
In fact – we’re an Advertising Agency
• Established in 2001• Owned by Universities (UAG)• Working for the Education sector• Marketing communications for both Staff and
Student Recruitment (Courses)• Single location
![Page 5: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/5.jpg)
Full Service Agency
• Advertising Strategy
• Copywriting (just editing or full)
• Designs for advertisements
• Media planning and buying/negotiation
• Web marketing
• Literature design and production, Print Buying e.g. Prospectuses
• Work processed via Online Management system
![Page 6: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/6.jpg)
People
• Staff Recruitment team• Student Recruitment team• All experienced• Primary contact (no.1) and Secondary contact (no.2)• Dedicated friendly and responsive service• Same procedures in principle for both Staff and
Student Recruitment
![Page 7: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/7.jpg)
The ‘System’ we use
• Orders are raised by Client via logging onto our website (not always for Student advertising)
• This is flagged up to us for processing
• Text, media info/sizes, required date etc., into Studio
• CSE proof-reads with partner
• Proof and costings with ad to Client
• Amends, if any, back to Studio; final approval
• Hi-res pdf produced, despatched to media
• During the process dialogue with Client
![Page 8: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/8.jpg)
Creative
![Page 9: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/9.jpg)
Creative
![Page 10: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/10.jpg)
![Page 11: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/11.jpg)
![Page 12: Adsfab Who are we? A BBC comedy show? No Although we do make ourselves laugh sometimes!](https://reader036.vdocument.in/reader036/viewer/2022062801/56649e675503460f94b63095/html5/thumbnails/12.jpg)