AdSurvey

Like TV commercials, online ads use motivating images and visuals to attract attention. Like

print, online ads try to engage consumer interest while consumers are reading. Like direct

response ads, online ads call for an immediate action - just click the image!

However a click doesn't necessarily reflect an ad's success and even if clicks and

conversions can be meaningful for direct-response advertisers, brand marketers find these

data insufficient. Your ad may be doing so much more for you than an average click-through

rate can measure and as there is no one-way to create a digital ad there should be more

than one-way to evaluate it.

Through years it has been market standard to copy-test creatives for offline campaigns i.e.

magazine ads and TV commercials. This has never been standard for digital advertising but

with the vast investments in digital advertising the need to have actionable target group

insights has become evident. Therefore Adform has partnered with research company

YouGov to exclusively launch AdSurvey.

sales@adform.com www.adform.com

AdSurvey provides advertisers with a competitive advantage in being able to

understand and improve individual digital advertising's executions - their

strengths and weaknesses - in the context of industry norms.

OnePAGER

Adform has partnered with

YouGov to offer an advanced

product providing advertisers

with clear and actionable results

that are priceless in deciding

which ads to run, which ads to

toss, and which ads to change.

AdSurvey brings a new evaluation

aspect to digital marketing campaigns

giving advertisers valuable and

actionable target group insights.

Through a seamless integration with

YouGov, AdSurvey present clients with

a detailed report describing how their

ads are performing compared to

industry benchmarks and where an ad

can be changed to improve

performance.