TheLevelUp.com

Chris MahlEVP & Chief Enterprise Alchemist@chrismahlnychris@

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1,000’s partners leverage game dynamics

Game Mechanics at Play

Engagement Value Cycle

VALUE

VALUE

SIMPLICITY(convenience)

PULL

RECOGNITION(connection)

Case Study .: Freshii

next purchase

featured invitation

email receipt

Freshii

push notification

loyalty progressionplaces (discovery)

+68% traffic (mo/mo)

+61% repeat order rate

+27% spend by customers wk/wk

Case Study .: Sebastians Cafe

next purchase

featured invitation

email receipt

Sebastians Cafe

push notification

loyalty constructplaces (discovery)

+33% traffic (mo/mo)

+72% repeat order rate

+49% spend by customers wk/wk

Direct to Spend Advertising ChannelEcosystem is the Foundation

OOH & Print

BROADCAST

OWNED

DIGITAL

LEVELUP GATEWAY

CREDITSTORE DOCK

LOYALTY

EMAIL RETARGETING

ATTENTION ACQUISITION ADOPTION RETENTIONATTENTION ACQUISITION ADOPTION RETENTION

SOCIAL FACEBOOK • TWITTER • PINTEREST

GATEWAYCREDIT

SHARING

PURCHASE(RECEIPT)SHARING

Engagement Total Business Solution LevelUp Value Chain

• Reduce Interchange• Increase Ticket Size• Increase Visits

Finance

• Attract New Customers• Robust Customer

Analytics• Customer RetargetingMedia/

Marketing

• POS Integration• Unprecedented

Security

Technology

• Improve Line Time• Seamless Customer

Incentive Strategy

Operations

• Save Time • Experience Value• Discover Brand Places

• Deeper Connection to Brand• Personalized Offers• Ability to Share with Friends

Consumer

Game Mechanics at Pay