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  • 8/7/2019 adtech Singapore Brochure

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    dmg :: events

    Asias No.1 Digital Marketing, Media and Advertising Event16 17 June 2011 | Suntec Convention Centre

    Endorsed by: Supported by: Held in: Organised by:

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    The Internet and mobile advertising market (Asia Paci c) will expand at a 14.3 percentcompound annual rate to $29.8 billion in 2014 from S$15.3 billion in 2009.

    (SOURCE: PRICEWATERHOUSECOOPERS)

    The Asia Paci c region is easily home to the biggest internet audience on earth, with more than764 million internet users as of early 2010. To put this in context, the rest of the world has around

    995 million internet users between them.(SOURCE: INTERNETWORLDSTATS)

    Search is a considerably more popular activity today amongst the regions internet users than it was ayear ago. In the space of one year (from Sept 2008 to Sept 2009) the number of searches conducted by

    Asia Paci c users jumped by 33%.(SOURCE: MEDIA/COMSCORE)

    Asia Paci c is the fastest growing market in terms of mobile multimedia revenue, and is expected to generateUS$13.3 billion in 2013, representing a CAGR of 13.8% from 2008.(SOURCE: IEMARKETRESEARCH)

    According to the IAB Singapore, online ad spend in 1H 2009 came to S$30.2 million (US$22.2 million). (SOURCE: IAB SINGAPORE)

    Four out of the top 10 countries in the world ranked by home broadband use are from Asia. South Koreatops the list, with 95% of its homes now having access to broadband; followed by Singapore (88%) insecond place; with Taiwan and Hong Kong in joint fth place (81%).

    (SOURCE: AFP/STRATEGY ANALYTICS)

    Asia Paci c is the dominant regional audience and will be critical in the global internet competition. InternetUsage is distinct by market Social Networking is emerging as the key internet activity in a few markets,

    particularly in Southeast Asia. (SOURCE: COMSCORE)

    With such compelling statistics on Asia Paci cs growth and potential inthe digital marketing industry, ad:tech Singapore serves as the de nitemarketplace to be if you are in this business.

    ad:tech Singapore 2011 is a regional event for the interactive marketingcommunity. ad:tech Singapore brings together brand advertisers,traditional & interactive agencies, portals, on-line publishers andtechnology providers. With the continued growth in technology anduse of digital media, ad:tech offers an unrivalled opportunity todiscover new practices and technologies, and to learn how manyof the great names have utilized the net, built brand recognitionand immersed themselves in digital technologies. Companiesare realizing the meaning of ROI on ad spend like never before.

    The two day exhibition and highly engaging conference willprovide you with a mass of new knowledge and many newcontacts.

    As THE regional event for modern marketing,ad:tech Singapore 2011 will continue to feature thelatest and the most comprehensive range of solutions.

    As Asias leading event organiser in the eld of interactive marketing,we provide sponsors only with the optimal branding and networkingopportunity, and exhibitors with the best platform to showcase your productscomplete with unsurpassed quality leads generation.

    Create a Positive Impact onyour Business

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    The ad:tech Exhibition

    Why Exhibit at ad:tech Singapore?

    Exhibiting at the event will allow you to:

    ad:techs exhibition hall affords participating vendors unparalleledopportunities to reach brand advertisers, agencies, publishers and keymembers of the trade media. The exhibition hall features technologies,software and services employed in digital marketing today, including:

    Asia Paci c continues to be the fastest growing region and digital adspend estimations are expected to exceed $110 billion per annum, that is

    showing an average of more than 17% growth a year whereas traditionalmedia platforms are already seeing a decline in ad spend.

    Is your company specialised in delivering online marketing solutions?

    Is your sales team looking to develop more Asia-based accounts? Do you see value in meeting Asias online marketing budget holders?

    If youve answered yes to any of the above questions, then ad:tech Singapore isthe event for you!

    Position your brand: ad:tech is an event organised by the industry, for the industry. Place your products and solutions at the forefront of the industry by exhibiting.

    Generate new leads: Companies from Asia and beyond travel to attend ad:tech. Make these prospectsyour customers.

    Ensure quality of prospects: The highly targeted audience consists of the decision makers whom youwant to meet.

    Connect with existing clients: In todays fast-paced virtual world, its never been more important to connectin the real one. Renew and strengthen existing relationships at ad:tech.

    Market / Launch new products: As the must-attend event for the region, ad:tech Singapore will generatemaximum exposure for your new initiatives.

    Garner extensive media coverage: In 2010, the event gathered high quality coverage on various mediachannels. A total of 3 broadcasts segments, 2 print articles, 113 online articles and 19 blog posts were generated

    from the event. Mainstream media and trade publications always make it a priority to attend ad:tech events.

    Ad Networks Ad Sales

    Ad Serving Af liate Marketing Analytics Consultancy Content Management CRM Database Management Design/Creative Services Digital Media Planning/Buying Digital Media Sales Strategy E-Commerce

    Email Marketing Interactive TV

    Market Research Measurement and Auditing Traf c Media Monitoring Mobile Marketing Online Advertising Rich Media Search Engine Marketing Social Media Usability Viral Marketing Website Design/Development Webcasting/Streaming Media

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    Decision makers from thesecompanies attended

    You will be in good company

    3M ASIA PACIFIC PTE LTD

    ABERDEEN ASSET MANAGEMENT ASIA LIMITED

    APPLE

    BRITISH COUNCIL

    CAPITAMALLS ASIA LIMITED

    CARAT MEDIA SERVICES SINGAPORE PTE LTD

    CEBU PACIFIC AIRCHEVRON SINGAPORE PTE LTD

    CIMB BANK

    CITIBANK

    DBS BANK

    DELL

    DENTSU

    EU YAN SANG INTERNATIONAL LTD

    EURORSCG SINGAPORE

    FUJIXEROX

    GREY GROUP

    GROUPM

    HAKUHODO INC

    HSBC

    IBM

    IDA SINGAPORE

    INTEL

    ISKANDAR INVESTMENT

    JOHNSON & JOHNSON VISION CARE AUSTRALIA AND NZ

    KAO CORPORATION

    KRAFT FOODS ASIA PACIFIC

    LG ELECTRONICS ASIA

    MARINA BAY SANDS SINGAPORE

    MAYBANK

    MCDONALDS

    MEDIACOM

    MERCEDES BENZ

    MINDSHARE

    NATIONAL UNIVERSITY OF SINGAPORENEXUS, MINISTRY OF DEFENCE, SINGAPORE

    OMD

    OMNICOM MEDIA GROUP

    PHILIPPINE AIRLINES

    PROXIMITY PHILIPPINES

    PUBLICITAS (THAILAND) LTD.

    QAIS

    REPUBLIC POLYTECHNIC

    SENNHEISER ELECTRONIC ASIA

    SINGAPORE TURF CLUB

    TBWA HAKUHODO

    TELEKOM MALAYSIA BERHAD

    UNICEF

    UNILEVER VIETNAM

    UOB TRAVEL PLANNERS PTE LTD

    VIVAKI (MALAYSIA) SDN BHD

    WALT DISNEY

    XM/JWT

    YAHOO!

    ZENITH MEDIA

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    Breakdown of attendees at ad:tech Singapore 2010By Job Function

    By Type of Company By Role in Advertising Purchase By Geographical Location

    Quickfacts

    4%

    1%

    1%

    13% 4%

    2%

    43%

    2%3%2%

    10%

    15%

    Advertising Director / Manager 4%Business Development / Sales Director / Manager 2%Chief Executive / VP / MD / Founder 43%

    Content Producer / Publisher / Editor / Manager 2% Head Of E-Commerce / Online / New Media 3%Interactive Director / Manager 2%Internet / Web Marketing Director / Manager 10%Marketing Director / Manager 15%Media Management / Planner / Buyer 4%SEO Director / Manager / Consultant 1%Web Designer / Creative Director / Manager 1%Others 13%

    21%

    31%

    22%

    14%

    12%

    12% 20%

    19%

    5%

    35%

    9%

    Agency 31%

    Brands/Advertiser 22%

    Publisher 12%

    Solution/Technology providers 21%

    Others 14%

    Approve 20%

    Not involved 9%

    Purchase 19%

    Recommend 35%

    Research 12%

    Specify 5%

    2%

    2%

    2%

    3%

    1% 1%2%

    3%

    9%

    6%

    4%

    3%

    59%

    3%

    Singapore 59%Malaysia 9%China & Hong Kong 6%Indonesia 4%India 3%Japan 3%Australia 3%

    Thailand 2%Philippines 2%Vietnam 2%USA 1%Korea 1%UK 2%Others 3%

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    Singapore clinched the top spot as the Best City for MICEEvents once more, well ahead of Hong Kong and Bangkok,which came in second and third respectively.(SOURCE: CEI ASIA)

    The strong performance of events in the last quarter not onlyunderscores the resilience of Singapores business eventsindustry, it also augurs well for 2010. The two integratedresorts opening in early 2010 are expected to intensifySingapores edge in the market.

    With Singapore being the headquarters for mostbusinesses in Southeast Asia, ad:tech Singapore is indeedgeographically well positioned and with APAC being oneof the fastest growing market in online ad spend, we arecon dent in gathering the entire spectrum of interactivemarketing players in Asia and beyond. Paul Beckley,Vice President of Technology, dmg :: events

    ituated within the exhibition hall the theatre has 45 minuteresentations reserved for exhibitors to help drive additionalaf c to their booths for follow up conversations.Presentations are free of charge for all visitors and delegatesAre actively marketed before the event and onsiteWill position your company as a thought leader The perfect platform to provide tactical how tos, showcase acase study, your latest research or launch a product to aneager audience.Priced at US$3500 per presentation

    Booths sizes: 2sqm**, 6sqm, 9sqm, 12sqm, 18sqmExhibitor packages are matched to your business objectiveswith entry level booths starting from US$1000

    All booth packages are inclusive of a shell scheme stand,lighting, electrical and fascia boardAll booth purchases includes 1 full conference pass to ad:techSingapore 2011 valued at US$1095International discounts apply if you exhibit at 3 or moread:tech events Worldwide

    * If you are a start-up company less than 2 years old, not a listedompany and has staff strength of not more than 20 people, then

    we are here to help you showcase your business at just US$1000or a kiosk booth.

    ponsors of ad:tech Singapore enjoy unique brand and strategicmarketing opportunities. Enhance your marketing efforts byetting your new products and services in front of the right peoplet the right time. Whether you are looking to reach all attendeesr focus on delegates and speakers, ad:tech Singapore has theight mix of quali ed customers and prospects to help sponsorseach their goals.

    ee attached rate-card for the different sponsorship opportunitiesvailable. We are able to customize the sponsorship to help youchieve your branding and sales promotion objectives.

    Julia Kwan

    Project Manager Tel: +65 6513 0600Email: [email protected]

    Contact Us

    Why Singapore?Exhibition Seminar Theatre

    Booth Packages and Pricingexcluding GST)

    Sponsorship OpportunitiesAvailable